KoMarketing Associates

JULY 31, 2018

Marketers are still developing an ample amount of video content to reach their target audiences, according to new research, and they are using a multitude of social channels to distribute their work. In addition, 37 percent of marketers are turning to organic video channels, such as social channels, to promote their videos.

Distribution 121

Distribution Advertising Channels Video Marketing Organization 121

Biznology

MARCH 22, 2017

Social media gurus make social media management sound so darn difficult. Maybe it’s because they have social media management services to sell you, or they could be in the wrong business. Here’s what the gurus don’t want you to know: the toughest part about social media management is getting started. You’ve got this.

Social Media 138

Social Media Advertising Channels Media Work Management 138

Heinz Marketing

FEBRUARY 20, 2023

One of the trends from Invoca’s post “9 Healthcare Marketing Trends for 2023 – And How to Capitalize on Them with Call Tracking” says Healthcare digital ad spending will continue to increase in 2023. So how can the Healthcare industry leverage digital ad spend? of their total ad spend to mobile devices.

Paid Search Agency 78

Paid Search Agency Spending Ads Companies 78

KoMarketing Associates

JANUARY 9, 2019

As marketers continue to see the benefits associated with social media marketing, new research indicates that they remain dedicated to this avenue when looking ahead to the coming months. Research showed that overall, 68 percent of marketers intend to spend more on social media ads in 2019, suggesting that the tactic is continuing to pay off.

Social Media 143

Social Media Spending Customer Surveys Budget Management 143

KoMarketing Associates

JANUARY 14, 2020

marketers shift toward digital media, new research shows that they are increasingly turning toward social media as a means of retaining and gaining customers. The American Marketing Association recently conducted the “Techlash Is Here” report, and statistics showed that the majority of average ad spend in the U.S. (18%)

Social Media 157

Social Media Spending Social Marketing Media 157

Hubspot

SEPTEMBER 20, 2022

With social media, you can prospect at your fingertips — and sidestep the awkwardness of a traditional cold call. Of course, you can't afford to spend hours on social media each day, so which channels are worth your time? What is social prospecting? Social selling is a long-term game that can pay off in big ways.

Social Media 64

Social Media Advertising Channels Peer-to-peer Cold Calling 64

Bluetext

SEPTEMBER 22, 2023

For many businesses, it can be difficult to directly track how social media impacts company revenue. In this blog post, we’ve laid out the steps you can take to prove the ROI of any social media investment. Calculate your business’ true investment in social media. Next, consider the budget allocated to social ad spend.

Social Media 45

Social Media Advertising Channels Allocation Media 45

KoMarketing Associates

OCTOBER 31, 2018

Their statistics found that 99 percent intend to increase their investment in at least one digital marketing channel over the next 12 months. More than half of businesses intend to spend more time and money on social media marketing (64 percent) and a website (55 percent) in the next year.

Spending 165

Spending Advertising Agencies Paid Search Agency Banners 165

Martech

APRIL 12, 2022

Digital audio and video spending both increased by more than 50% last year. Social media advertising and search revenue also saw substantial increases, according to full findings from last year’s digital spend released by the IAB and PwC. to $4.9B; Social media advertising was up 39.3% percentage points).

Spending 89

Spending Paid Search Agency Video Marketing Ads 89

Content Standard

APRIL 26, 2019

Social media marketing tactics have been a rollercoaster in recent years as people shift between which platforms are the most engaging, user-friendly, and trustworthy, and new apps are developed every day. It’s difficult for social media marketers to keep up with all of these shifts. We really have no choice.”

Distribution 111

Distribution Social Media Paid Content Advertising Channels 111

ConvertKit

OCTOBER 30, 2020

Step #2: Promote your YouTube channel. Step #3: Promote your channel outside of YouTube. So before you even begin, growing your YouTube channel means facing up against countless hours of video shared by millions of creators—many of whom have much bigger marketing budgets than you. Jump ahead. Stand out from the noise.

Youtube 145

Youtube Promotion Spending Video Marketing 145

Convince & Convert

JUNE 24, 2014

The socialsphere continues to expand with new channels or new and improved features launching nearly every day. For the user of these social networks, the question is how much time do you want to spend posting, tweeting, pinning, creating or following? But which channels are a must-have for your business?

Advertising Channels 167

Advertising Channels Social Networks Enterprise Management Youtube 167

ClickZ

JULY 18, 2019

The survey included marketers from B2B and B2C companies, each of whom are responsible for an annual digital advertising spend of between $1-9 million (69%) and 10M-49M (31%). At the tactical level, 20% of respondents indicated a that they are embracing omnichannel marketing and social media. The top challenges differ across channels.

Paid Search Agency 110

Paid Search Agency Spending Ads Amazon 110

KoMarketing Associates

OCTOBER 15, 2018

As marketers look to channels and tactics to achieve their key goals, new research suggests that they will be investing heavily in paid search and social media going forward. In addition, total spending on social media between this time period is expected to increase from $48 billion to $76 billion. percent.

Paid Search Agency 123

Paid Search Agency Forecasting Social Media Search Marketing 123

Martech Advisor

JANUARY 8, 2020

Will it become the most important social channel, or will it lose out to emerging social channels? Learn More: Social Media Trends 2019: Are Instagram and Pinterest the New Social Media Darlings for Marketers? The popularity of TikTok has reshaped the social media marketing strategy for many brands.

Advertising Channels 104

Advertising Channels Social Marketing Planning Paid Search Agency 104

KoMarketing Associates

MAY 7, 2019

As video content continues to grow in prominence, new research suggests that marketers will spend more money on it throughout 2019 than in recent years. In 2019, marketers are projected to spend approximately $17.8 In addition, nearly three-out-of-four people plan to increase their video ad spend over the next 12 months alone.

Mobile Marketing 120

Mobile Marketing Spending Allocation Video Marketing 120

Salesforce Marketing Cloud

SEPTEMBER 30, 2022

Here’s how you can build a better retail customer service experience so your shoppers stay loyal and spending, now and throughout the entire year. It also relies on the platform to train employees, using team channels so employees can connect and share best practices quickly. Embrace emerging communication channels.

Work Management 98

Work Management Marketing Management Spending Marketing AI 98

Sharpspring

FEBRUARY 19, 2020

The Digital Age has presented businesses with an ever-growing number of online marketing opportunities in the form of social media platforms. These days, there is a social media channel designed for just about everyone. Crafting Your Social Media Channel Strategy.

Social Media 66

Social Media Advertising Channels Media Marketing Automation Services 66

Choozle

MARCH 22, 2023

These ongoing investigations are likely to cause agencies and brands to question if they should explore different options for their ad spend. We also adopted a “waste not, want not” mentality; we examined the messaging and creative our teams developed, and sought to repurpose it as best as possible on other channels.

Paid Search Agency 52

Paid Search Agency Spending Advertising Agencies Ads 52

Metadata

NOVEMBER 7, 2023

We’re talking about calls to action (CTAs) and how they make or break paid social campaigns. We looked at data from $130M in ad spend to help you answer that. In the pandemic’s earliest days, everyone had their sights set on cost per lead (CPL), with spend-per-month averaging $35K. What’s a call to action or CTA?

Cost per Lead 52

Cost per Lead Paid Social Agency CPO CPL 52

ClickZ

JUNE 3, 2020

Social media ads saw the biggest set back while print and TV ads followed. Even though people are staying indoors and spending more than usual screen time on social media, this is one segment that has taken the largest withdrawal. Over 50% of marketers pulled social media ads. Social & Relationships (15%).

Paid Search Agency 116

Paid Search Agency Spending Advertising Agencies Marketing Budget 116

KoMarketing Associates

FEBRUARY 16, 2022

Marketers’ challenge to demonstrate a return-on-investment (ROI) from social media continues, but new research suggests they still intend to increase their investment in this channel over the course of the year. That being said, more than 50% of respondents stated that they will be increasing their spend on social media in 2022.

Social Media 273

Social Media ROI Social Marketing Media 273

KoMarketing Associates

SEPTEMBER 14, 2017

The “2017 Email Marketing Industry Report” from Emma has discovered that 58 percent of B2B marketers intend to increase their spend on email over the next year. Email Marketing and the Omni-channel Experience. This means utilizing channels, such as in-person engagement and social media, to connect with customers.

Email Marketing 120

Email Marketing Spending B2B Marketing B2B 120

Porch Group Media

SEPTEMBER 9, 2020

Marketing departments are certainly no exception and have been forced to balance between cutbacks in spend while still maintaining acquisition and retention strategies to thrive during these difficult times. Martech continues to be a strong category in which CMOs are spending. This varied slightly for B2C and B2B marketers.

Paid Content 59

Paid Content Spending Paid Search Agency CMO 59

Hubspot

MAY 15, 2017

Most of us know that social media is an essential part of a brand’s marketing strategy. After all, 92% of marketers say that social media is important to their business. That’s understandable -- there are many moving parts to a successful social media strategy. And, there’s determining what the heck to post to each channel.

Social Media 101

Social Media Advertising Channels Copywriting Media 101

KoMarketing Associates

AUGUST 9, 2022

It’s becoming more important than ever before for marketers to connect with customers and prospects across multiple channels. However, new research indicates that many are failing to achieve the objectives associated with utilizing existing multi-channel strategies. Balancing Paid and Unpaid Marketing Channel Investments.

Multi-Channel 236

Multi-Channel Allocation Marketing Report Advertising Channels 236

Trade Press Services Newsletter

APRIL 4, 2024

Some common goals for appearing on a podcast include networking and building relationships, creating content for your website and social media, boosting your personal brand, increasing visibility, and driving awareness around a specific topic. Preparation is key. Prior to the interview, research the podcast, host, and typical audience.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

Martech

APRIL 16, 2024

Top channels included CTV, retail media and audio, which all saw double-digit growth in 2023. But advertisers, facing competitive pressures, still see digital ads as an effective way to reach customers at all stages in their journeys and therefore continue to increase their digital spend. Social rebound. YoY to reach $64.9

Advertisements 101

Advertisements Advertising Paid Search Agency Privacy 101

Webbiquity

OCTOBER 17, 2023

Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. LinkedIn is, of course, the top social media platform for B2B marketers.

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

Martech

APRIL 19, 2024

Even with new channels and new tactics entering the fray on a regular basis, the debate around how to do lead gen rages on, including on social media channels. And social media is a good place to start if you’re looking for consumers who are thinking about researching and buying products. Meta saw 16.6%

Lead Gen 97

Lead Gen Paid Content Social Media Sales Qualified Leads 97

Metadata

OCTOBER 6, 2021

And targeting your audience with paid social media campaigns is one of the best ways to do that. When you hit the sweet spot of the right audience, right social channel, right ad and right offer, there really isn’t a better advertising medium for B2B. So, what’s working in social advertising for B2B marketers?

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

Marketing Insider Group

MARCH 6, 2023

Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video. That’s because nowadays, consumers are spending an increasing amount of time on social media platforms like Instagram, YouTube, TikTok, LinkedIn, etc. But why such a rise in popularity? Live Videos.

Video Marketing 294

Video Marketing Content Marketing Content Paid Search Agency 294

xiQ

MARCH 10, 2020

xiQ enables website and social media marketing and seamlessly connects to its sales intelligence platform. xiQ offers a built-in CMS to store and distribute your marketing collateral across multiple channels. The post Are you Spending your Marketing Budget on Innovation or Integration? The business case for deploying xiQ: .

CMS Development 96

CMS Development Marketing Budget Creation Marketing Budget Budget Programs 96

Webbiquity

MAY 30, 2023

Midsized companies (those with 500 to 5,000 employees) are most likely to cut spending. ” 5) Social media is most popular, but search is most important. Organic social media was ranked as the most popular channel among survey respondents, and social media engagement and reach were among the top marketing goals / KPIs.

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 278

Marketing Insider Group

JANUARY 8, 2024

Instead of posting on social media channels or sending email campaigns in real time, marketers can create content in advance and use AI automation to execute it. AI-powered chatbots and virtual assistants enhance communication channels, providing instant responses to queries and streamlining the customer journey.

Marketing AI 258

Marketing AI B2B Marketing Planning Allocation 258

Confessions of a B2B Marketer

NOVEMBER 22, 2023

Guillaume Moubeche on LinkedIn Guillaume Moubeche's YouTube Channel Guillaume Moubeche's Newsletter Iempire's website Iemlist's website Iemwarm's website Iemcal's website Check out our awesome sponsor, Fame , they start and grow the world's most profitable B2B podcasts Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so

Spending 52

Spending Personalization Brand Identity Branding 52

The ABM Agency

JANUARY 9, 2023

It’s easy to set up and can be used across all digital marketing channels such as display, search, social media and video. Which digital channels use it? When it comes to contact targeting, there are a variety of digital channels you can use. Here’s a list of the most commonly used channels: Retargeting.

Contact Marketing 52

Contact Marketing Demand Generation Contacts Paid Search Agency 52