Onalytica B2B

OCTOBER 11, 2018

Similar to our last paper, we have brought together Influencer Marketing, Employee Advocacy and Social Selling experts to share their insights and tips. Neal Shaffer – CEO of PDCA Social. Sonia Rosua-Clyne – Global Social Media at Sage. Melonie Dodaro – CEO at Top Dog Social Media.

Buyer's Journey 223

Buyer's Journey Organization Paper Social Media 223

Onalytica B2B

OCTOBER 26, 2017

Which social channels your target audience are on and the characteristics/culture of each channel. Managing your top engagement targets with a white-glove approach whilst engaging with the wider influencer community on social media is a very effective and complementary strategy. How to identify your target influencers.

Planning 235

Planning Work Management B2B Thought Leadership Marketing & Strategy 235

Onalytica B2B

MARCH 23, 2017

Social influencer outreach can be incorporated into Marketing, Corporate Communications, PR, Media Relations, Digital, Social Media and Content Marketing activities; so how should organizations structure themselves to communicate in the most effective way? The relationship between influencer marketing and PR.

PR 244

PR Marketing Management Outreach Lead Ranking 244

Onalytica B2B

JANUARY 17, 2018

This morning check includes catching up on emails, checking social media notifications and general social media browsing. Working with the influencers that your customers follow and trust to produce valuable content on these channels is a great was to get your brand directly in front of your customers in a non-invasive way.

Mobile Advertising 177

Mobile Advertising Peer-to-peer Mobile Marketing Television marketing 177

Onalytica B2B

MARCH 29, 2018

Key Topics: Digital marketing, content marketing, influencer marketing, social media marketing. Bio: Dan’s 20-year career has consistently focused on delighting customers, spanning multiple disciplines including social media, customer service, marketing, and digital customer experience. Location: Chicago, IL, USA.

Work Management 100

Work Management Social Media Startups Marketing Management 100

Onalytica B2B

AUGUST 23, 2017

Word-of-mouth, social influence, PR and Public Affairs are highly relevant to the way we should be approaching influencer marketing. The rise in social media channels. Since 2006 there has been a meteoric rise in social media and digital channels. Why should you be doing it? They buy relations stories & magic.”

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Onalytica B2B

MARCH 22, 2017

With more and more channels, brands, and people bombarding us permanently, attention has become our dearest currency. UK audiences now switch channels 150 times a day and check their phone 21 times an hour. 2. Social APIs and real world influence tell different stories. 3. Your list alone is not enough.

Planning 177

Planning API Advertising Agencies CTR 177

Onalytica B2B

MARCH 16, 2018

Lilach Bullock – Lead Conversion Expert | Speaker |Content Marketing and Social Media Specialist. Key Topics: Digital marketing, content marketing, influencer marketing, social media marketing. HOW DID YOU GET TO BECOME AN EXPERT IN SOCIAL MEDIA MARKETING? WHICH SOCIAL MEDIA MARKETING INFLUENCERS INFLUENCE YOU?

Marketing AI 0

Marketing AI Social Media Trade Show Conference 0

Onalytica B2B

SEPTEMBER 7, 2018

Key Topics: International Business, Business Development, Business Intelligence, Marketing, Digital Marketing – Social Media Marketing, Personal Branding, SEO, Content Marketing & Analytics. Jamil Ahmed – CEO at Reinforce Lab. Location: Bangladesh. HOW DID YOU GET TO BECOME AN EXPERT IN BUSINESS INTELLIGENCE.

Marketing AI 189

Marketing AI Work Management Advertising Agencies Gartner 189

Onalytica B2B

NOVEMBER 7, 2017

Key Topics: Social Media Marketing, Personal Branding & Content Marketing + Digital Marketing overall. I spent 5 years in employment (specifically Digital Marketing), covering everything from affiliate management through to SEO, Social Media and PPC — plus everything in between. Sam Hurley – Managing Director OPTIM-EYEZ.

Storytelling 180

Storytelling Advertising Agencies Work Management Paid Search Agency 180

Onalytica B2B

APRIL 4, 2017

Social Media Marketing World 2017 (SMMW17) was a wonderful event where over 200 speakers and over 3000 attendees from over 50 different countries around the world descended on San Diego to create a historic event for social media marketers. Leading social media marketers travelled to #SMMW17 learn about best practice in the industry.

Lead Scoring 0

Lead Scoring Lead Ranking Marketing AI Marketing Management 0

Onalytica B2B

NOVEMBER 6, 2017

Key Topics: Social Media Marketing, Video Marketing, Personal Branding. Self-taught how to grow my own personal brand on social media. Became a contributor for Social Media Examiner , Content Marketing Institute , Jeff Bullas & more. Social Media Marketing. Social Media Examiner. Video Marketing.

Social Media 100

Social Media Advertising Agencies Paid Search Agency Work Management 100

Onalytica B2B

DECEMBER 11, 2017

Key Topics: Marketing Strategy, Social Media Marketing, Keynote Speaking, Coaching. based Schaefer Marketing Solutions, he specializes in marketing strategy and social media workshops. He was listed as one of the Top 10 authorities on Social Selling by Forbes. HOW DID YOU GET TO BECOME AN EXPERT IN SOCIAL MEDIA MARKETING?

P2P 164

P2P Ad brokers Social Media Word of Mouth 164

Onalytica B2B

JANUARY 6, 2016

31% of high-growth firms now have a formal employee advocacy program in place, according to a recent report conducted by Hinge and Social Media Today. This generates even more targeted and relevant social influencer lists , and in 2016 this technology will only get better as databases grow. Increased Focus on Employee Advocacy.

Paid Content 100

Paid Content Marketing Management Budget Programs Planning 100

Onalytica B2B

OCTOBER 4, 2017

In addition to this we have the newly coined concept of dark social – how can you measure something being shared in private chats on LinkedIn, Facebook, Twitter or email? ” Neal Shaffer , Founder, Maximise Social Business. What kind of comments were out there on social media before compared to now?).

ROI 222

ROI Work Management Peer-to-peer Cost Per Thousand 222

Onalytica B2B

APRIL 19, 2018

To increase brand awareness, establish brand perception and to increase demand generation – often using content performance metrics such as views, social shares and engagements as softer indicators of success. What is a content marketer’s ultimate dream? Paid media can of course be included here too to amplify content impact too.

Top of Funnel 207

Top of Funnel Content Demand Generation Agencies Work Management 207

Onalytica B2B

APRIL 20, 2017

We know all too well that word of mouth marketing (WOM) is by far the most effective form of marketing, and we also know that customers are turning to social media to aid in their decision making process, so why doesn’t brand advocacy have much greater emphasis? WHAT IS EMPLOYEE ADVOCACY? Make it easy.

WOM 210

WOM Social Media Word of Mouth Paid Search Agency 210

Onalytica B2B

APRIL 6, 2017

Influencer marketing this; influencer relations that- we’re hearing both terms being thrown around an awful lot across social media, sometimes interchangeably, sometimes with entirely different meanings. To us, there are two fundamentally very different words in each term setting them apart: marketing and relations.

Social Media 261

Social Media Youtube Marketing & Strategy Advertising Mediums 261

Onalytica B2B

AUGUST 30, 2017

All you’re seeing on your social media news feeds are friends’ posts documenting them embarking on their health kicks, with their juice cleanses, detox teas and gruesome workouts. Let’s imagine that it’s January. You start to question if you should do the same, given the rise in popularity. Setting your objectives.

Planning 192

Planning Work Management Marketing Management Paid Search Agency 192

Onalytica B2B

JULY 26, 2018

Celebrity endorsements are risky and less effective than using social influencers. It is getting increasingly harder to get noticed and heard on Social Media and so several brands have taken to paid influencer marketing as a means of increasing brand and product awareness. Very few brands are really utilising social to create this.

Top of Funnel 143

Top of Funnel Advertising Agencies Peer-to-peer Ad Exchange 143

Onalytica B2B

NOVEMBER 22, 2017

When it comes to being social, a business has to start with its leaders. However, today’s statistics are compelling: “Socially engaged companies are 40% more likely to be perceived as competitive, 57% more likely to get increased sales leads and 58% more likely to attract top talent.” Are they already active on social media?

Social Media 84

Social Media Tips Peer-to-peer Media 84

Onalytica B2B

MAY 16, 2018

In that particular area the topics are a little wide and varied, for example there’s artificial intelligence, there’s social media, customer care, there’s self-service and there’s a number of areas that I think are trending stronger and stronger that are impacting the service world. ’s popping up everywhere you go.

Marketing AI 108

Marketing AI Work Management Marketing Management Paid Search Agency 108

Onalytica B2B

JULY 19, 2018

As an influencer marketing software company whose social media remit covers Twitter, we at Onalytica can’t see this in any way other than positive. However, Katy Perry and Justin Bieber are two of the most followed social media accounts on the internet. 1 followed museum on social media. It’s been huge.

Work Management 137

Work Management Marketing Management Peer-to-peer Ethics 137

Onalytica B2B

FEBRUARY 22, 2016

At Onalytica we used our proprietary Influencer Relationship Management (IRM) Software to analyse the social media debate around water security, in order to identify a list of influencers and stakeholders who hold critical authority over the conversation on water security. THIS REPORT (AND HOW TO USE IT).

Brand Identity 100

Brand Identity Branding Lead Scoring Lead Ranking 100

Onalytica B2B

MAY 12, 2016

billion in 2018: VR technology has evolved dramatically in recent years, companies like Samsung, Sony, Google and Oculus and HTC are now all names associated with VR for gaming, social and mobile platforms. Epic VR Channel. Epic VR Channel. In the coming months we will see how the new tech fares with public opinion. Tom Emrich.

Work Management 0

Work Management Brand Identity Branding Lead Scoring 0

Onalytica B2B

JANUARY 18, 2017

2017 will see some exciting new content types and channels come to the fore. Onalytica’s new Discovery platform mines over 200 billion posts a year into a curated database of over 150K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Brand Identity 50

Onalytica B2B

SEPTEMBER 16, 2015

The evolution of technology has allowed social media to evolve in parallel. In 2003, social networking website MySpace was launched. Facebook is currently the most used social media networking website in the world, with 1.5 Forbes Top 10 Social Media Influencer. WHAT ARE THE EXPERTS SAYING? jeffbullas.

Social Media 50

Social Media Social Marketing Work Management Marketing Management 50

Onalytica B2B

APRIL 20, 2016

They love the vanity metrics of traffic, social media sharing and follower growth. It’s is time for many social media and content marketers to grow up” Sam Hurley , Founder of OPTIM-EYEZ. Finally; build relationships, be yourself and push your name through social media. My advice for this year onward?

Paid Content 30

Paid Content Enterprise Management Lead Ranking Work Management 30

Onalytica B2B

SEPTEMBER 20, 2017

Not only is it important to understand who influences your target audience, but it’s important to understand exactly how (content and messaging) and on what social channels this is on, so that you’re able to tailor your existing marketing strategy accordingly. What social channel should you focus on?

Planning 207

Planning Marketing Automation Services Marketing Management Youtube 207

Onalytica B2B

SEPTEMBER 27, 2017

We know where our target audience are being influenced , so now it’s time to start engaging with influencers on these channels. Paying influencers to say what you want them to say is fundamentally no different than advertising – the only difference is the channel you’re using to amplify your message.

Paid Content 219

Paid Content Planning Work Management Ad Exchange 219

Onalytica B2B

JANUARY 5, 2018

Key Topics: Social Media Marketing, Content Marketing. I was in marketing back when it was really simple – you only have a few channels to choose from like e-mail, PPC or maybe some display advertising. So we built a product which was super simple and easy to use and that became our marketing channel.

Advertising Agencies 138

Advertising Agencies Paid Search Agency Marketing Automation Services Work Management 138

Onalytica B2B

JULY 16, 2018

Relatedness – We like dealing with the same person, we prefer connectedness, reciprocation and social capital. The 4 C’s Concept > Content > Channel > Contributor. The questions included facts such as: “According to Buzzsumo, how much has social sharing of online articles decreased by since 2015?”

Top of Funnel 129

Top of Funnel Lead Ranking B2B Work Management 129

Onalytica B2B

JANUARY 17, 2017

Such an intriguing dichotomy has been intrinsic to Influencer Relations since it became a buzzword in 2015 and is one of the reasons why there is a land grab between Marketing, Comms, PR, Content, Digital and Social teams as to who should “own” this discipline. To put this into context, there are 5.8

Paid Search Agency 100

Paid Search Agency Enterprise Management Work Management B2B Thought Leadership 100

Onalytica B2B

APRIL 27, 2017

Influencer marketing is more effective on social media. If you’re looking to target millennials then influencer marketing is the route to take- not only do they have a strong social media presence, but they’re sceptical towards outright advertising. Influencer marketing is an effective way of acquiring customers.

Paid Content 235

Paid Content PPC Paid Search Agency WOM 235

Onalytica B2B

APRIL 6, 2016

Moreover, governments have yet to put in place suitable pre-deployment standards, and to top it all off – country based legislations ache to follow global production and distribution channels. ” Joseph Steinberg – Founder and CEO of Secure My Social. Secure My Social. Secure My Social. DanielMiessler.

Brand Identity 0

Brand Identity Branding Marketing Management Lead Scoring 0