Marketing Interactions

SEPTEMBER 30, 2018

There’s not a doubt in my mind that marketers know that everything they do—every program, email, content asset, social media post and idea—needs to be relevant. There are four quadrants in the RMM; irrelevance, shifting relevance, social relevance, and radical relevance. Context: The Cornerstone of Relevance.

Relevance 58

Relevance B2B Marketing B2B Broadcasting 58

Marketing Interactions

JULY 31, 2022

I’ve seen it and continue to see it morph into ever more confusing loops and detours as new channels come online, uncertainty increases with impending economic challenges, supply chain disruptions—you name it, the challenges continue to shift how buyers approach buying. Dark social is in full play. So, let’s dive in….

B2B 75

B2B Buyer's Journey Gartner B2B Sales 75

Marketing Interactions

APRIL 11, 2019

Then social media came along, and you could draw an audience to your company’s content outside of those you knew in your database. Channels have been added nearly every year and as consumers (and business buyers) became internet savvy, they wrested control away from the brands who used to decide what information they should have.

Peer-to-peer 53

Peer-to-peer Content Enterprise Management Broadcasting 53

Marketing Interactions

SEPTEMBER 26, 2022

Dark social is limiting your visibility and insights that used to flow from trackable data. A booming channel that’s suddenly dormant. I’m also talking about generational growth, pandemics, and changing customer preferences. All of these are causes for re-evaluation. More buyers are now Millennials or Gen X more so than Boomers.

Ideal Customer Profiles 80

Ideal Customer Profiles Buyer Personas Marketing Analytics Tools B2B 80

Marketing Interactions

JUNE 23, 2017

Don’t overlook competitor websites, blogs, and social media accounts. You may find a gap that presents an opportunity to capitalize on an overlooked channel. Content and channel preferences. Watering holes and social media. Remember to review industry portals, related thought leader blogs, and job listings.

Buyer Personas 74

Buyer Personas Enterprise Management B2B Marketing Marketing Strategy 74

Marketing Interactions

MAY 21, 2018

B2B marketers plan to create more content, spend more on content marketing, increase the number of channels for content distribution, and add more technology to their marketing tech stack. Content marketing has many inputs, from writers and editors to graphic designers, social media, SEO, and more. People Challenges. Collaboration.

Cost 69

Cost Content Marketing Automation Services Work Management 69

Marketing Interactions

NOVEMBER 2, 2021

In the comments on social media posts. Start a Slack channel for questions that everyone can contribute to – yes, everyone. From the feedback you get from your sales team – and the content requests (if you dig). At the end of every webinar you present. In the chat threads on Zoom calls and virtual event sessions. Write them down.

B2B 75

B2B B2B Sales Webinar Metrics Buy 75