Buzz Marketing for Technology

NOVEMBER 9, 2011

Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? If you’re concerned about social media cost justification, you’re not along. Improved Customer Support.

Social Media 100

Social Media Media Paid Search Agency Word of Mouth 100

Buzz Marketing for Technology

JANUARY 21, 2010

Ok ok – based on the great response I got from my readers on my last blog post The 4 C’s of B2B Marketing I thought I would try to apply the same principle to Social Media Marketing. It combines a few things you might have read about into one new concept around social media – the 4 P’s of Social Media marketing.

Social Media 100

Social Media Social Marketing Media Digg 100

Buzz Marketing for Technology

DECEMBER 21, 2012

Which means, as a sales channel, it will either supplement or replace other marketing platforms—namely, brick-and-mortar store locations, online stores like Amazon and eBay , and/or standalone ecommerce sites. Marketers must accept mobile for what it is: one of many channels to the overall marketplace. Personalize all access points.

Mobile Marketing 100

Mobile Marketing Amazon Advertising Mediums Advertising Channels 100

Buzz Marketing for Technology

FEBRUARY 15, 2012

Social data is becoming increasingly important in the new product development processes of many companies. In particular, manufacturers are tapping into social conversations as they explore new product ideas in order to learn what consumers are interested in and talking about. Related posts: How important is real-time data?

Process 100

Process Validation Social Media Buzz 100

Buzz Marketing for Technology

MARCH 11, 2010

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. What’s your Social Media diet? Tweet This!

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Buzz Marketing for Technology

DECEMBER 19, 2012

During the last economic downturn, the Web was the only sales channel that grew, while brick-and-mortar businesses contracted significantly. Going for Cross Channel Optimization. However, the website is just one of several channels—and consumers don’t think in channels, they think in brands. You’ll be forgiven if you.

Personalization 100

Personalization eCommerce Lead Ranking CRM 100

Buzz Marketing for Technology

JULY 27, 2011

The first episode of a new TV season needs to grab the audience, and social media campaigns have become an integral part of doing just that. So in our latest Social Intelligence report , Networked Insights set out to analyze the social media conversation surrounding the Season 4 premiere of HBO’s hit series True Blood.

Social Media 100

Social Media Media Television marketing Broadcasting 100

Buzz Marketing for Technology

OCTOBER 12, 2011

Consumers have evolved even faster with the advent of high-speed Internet-enabled mobile devices and social media. There were also a growing number of cable channels that allowed smaller brands to afford broadcast advertising that could be delivered to more precise audience segments. Have your marketing efforts evolved with them?

Social Media 100

Social Media Social Marketing Advertising Agencies Media 100

Buzz Marketing for Technology

APRIL 18, 2012

The efficiency of marketing – especially spending on advertising – can be improved by analyzing customer “conversations” carried out across social networks and other channels. Download this report to learn about the emerging role of social media analysis. There really is an ROI in Social Media – I’ve seen it!

Enterprise Management 100

Enterprise Management Work Management Spending Social Media 100

Buzz Marketing for Technology

MAY 18, 2011

I got a chance a few years back to be the Global Director of Integrated Marketing for BearingPoint where I had all 3 forms of media under me – Paid advertising and sponsorships (like our sponsorship of Phil Mickelson and the PGA), plus Earned media (both traditional and social) and our Owned media (meaning our interactive and email lists).

Media 100

Media Focus Group Media Plans Pricing 100

Buzz Marketing for Technology

JUNE 4, 2009

In fact quite the opposite was true – banks ended up building more physical locations and support both channels! Channels yield choices! So does that mean for every new channel that gets launched we need a separate grouping of customer service reps to handle it in our Contact Centers? At least successful ones for sure!

Twitter 100

Twitter Contacts Advertising Channels SMS 100

Buzz Marketing for Technology

OCTOBER 18, 2013

The identity of your customers, their demographic profiles, what types of information they value as well as when and where they are making purchases are all insights that can help you reach the right audience at the right time with the right content – whether it’s in the form of emails, product recommendations or social promotions.

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

Buzz Marketing for Technology

NOVEMBER 17, 2009

With the goal being a seamless and consistent experience as customers and prospects pin pong across a variety of channels. But for most B2B marketers like myself – we tend to optimize by the channel of data that we have. But for most B2B marketers like myself – we tend to optimize by the channel of data that we have.

iCrossing 100

iCrossing CMO Digg Enterprise Management 100

Buzz Marketing for Technology

MAY 30, 2012

Here are some reasons: Technology complexity: With the myriad of new technologies and channels being introduced seemingly daily, the marketer has to double as a marketing technologist; further, the ground is always shifting underneath him or her given the birth and demise of new platforms to reach new audiences. No longer is this the case.

Advertising Agencies 100

Advertising Agencies CMO Enterprise Management Paid Search Agency 100

Buzz Marketing for Technology

OCTOBER 20, 2009

Seems to me like these channels have gone mainstream in the minds of many marketers as evidenced by the number of inquires about these channels and also by my mom's Facebook profile and my dad's Twitter feed! The point is you need to plan the flow of content that will go into these channels.

Spending 100

Spending Planning RSS Marketing & Strategy 100

Buzz Marketing for Technology

FEBRUARY 27, 2013

Related posts: Social Media Gone Wrong … and How to Avoid Making the Same Mistakes We’re all human. As you can see hashtags have come a long way since Jack Dorsey launched Twitter six years ago. I’m excited to see what the next six years will bring. Predictions, anyone?

Twitter 100

Twitter Facebook Distribution Conversion Rate 100

Buzz Marketing for Technology

JANUARY 27, 2016

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of The ROI of Influencer Marketing. Our next webinar is titled Omni-Channel Marketing: Creating the Right Mix for Your Brand be sure to sign up for it or view the schedule of other upcoming webinars here.

ROI 50

ROI Psychographics Webinar Metrics Paid Search Agency 50

Buzz Marketing for Technology

JANUARY 23, 2013

Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. Keep branding consistent across all channels, so that visitors know exactly where they’re going and whom they’re dealing with. 5. Confusing calls to action.

Conversion Rate 100

Conversion Rate Facebook Conversion Ideal Customer Profiles 100

Buzz Marketing for Technology

NOVEMBER 17, 2010

Everyday I provide support on the social web to customers. But what’s becoming clear to me is that real time communications is essential in this new multi channel world where you better be listening for your customers and delighting them with Social Customer Service. in fact it is always the opposite of that. Tweet This Post.

Branding 100

Branding Brand Identity Digg Multi-Channel 100

Buzz Marketing for Technology

JUNE 27, 2008

Microcontent, Social Software. I offered a model of an environment with six channels for: authoring, syndicating information, communication, collaboration and networking, researching, and evaluation. Each channel is implemented with existing components, including html and link components and widgets. eLearning 2.0

Web 2.0 100

Web 2.0 Organization Long Tail Marketing Webcast 100

Buzz Marketing for Technology

SEPTEMBER 30, 2009

We are at an interesting inflection point with Social Media today. Social Media already has changed Marketing forever. Marketing is still playing catch up and will be for a while since we are still at the very early stages of the Social Media game. technologies when Social Media hit. Tags: social media.

Social Media 100

Social Media Web 2.0 Paid Search Agency Companies 100

Buzz Marketing for Technology

NOVEMBER 17, 2009

With the goal being a seamless and consistent experience as customers and prospects pin pong across a variety of channels. But for most B2B marketers like myself – we tend to optimize by the channel of data that we have. But for most B2B marketers like myself – we tend to optimize by the channel of data that we have.

iCrossing 100

iCrossing CMO Enterprise Management Forrester 100

Buzz Marketing for Technology

SEPTEMBER 22, 2009

While Facebook has recently surpassed 300 Million members, marketers are just starting to embrace the social network as a place to do business. From Marketplace sales to application entrepreneurs to direct marketers, Facebook is opening up entirely new business channels for customer interaction. Tags: Facebook social media.

Facebook 100

Facebook Social Networks Tagging Social Media 100

Buzz Marketing for Technology

OCTOBER 27, 2009

Firey laptop batteries, defective chips, tainted foods, toothpaste that stains teeth – these are just some real examples of issues that struck companies recently that might have been headed off at the pass by Social Media. With the speed of Social Media these days – wouldn’t you love to have a few day head start?

Social Media 100

Social Media Contacts Peer-to-peer Media 100

Buzz Marketing for Technology

NOVEMBER 3, 2009

And little did he know 9 years later he would have set the stage for how many Contact Centers handle Social Media? Many of the most Socially advanced Contact Centers today are using tools to listen in on Conversations. But today’s listening and analytical technology for social conversations are still in their infancy.

Contacts 100

Contacts Tips Digg Social Media 100

Buzz Marketing for Technology

MARCH 9, 2010

The question is – What is the appropriate level of budget to support social media for a B2B company? If you blow up the chart you can see that Social Media as a percentage of your overall interactive spend has grown from 13 percent of budget to 14 percent of budget for B2B Technology Marketers. What’s your Social Media diet?

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Buzz Marketing for Technology

SEPTEMBER 26, 2012

Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. Keep branding consistent across all channels, so that visitors know exactly where they’re going and whom they’re dealing with. Many blame their low conversion rates on Facebook: “Facebook ads don’t work.” Confused Calls-to-Action.

Facebook 100

Facebook Ideal Customer Profiles Branding Brand Identity 100

Buzz Marketing for Technology

MAY 28, 2014

To meet the challenge, CMOs have turbocharged Marketing Ops teams and are building their “Marketing Clouds,” leveraging marketing automation to nurture prospects, adding CRM to manage pipeline and customer relationships, while spending millions on branded websites and social pages, coupled with billions on media to promote their offerings.

Paid Content 100

Paid Content Advertising Agencies Cost per Acquisition Media 100

Buzz Marketing for Technology

DECEMBER 8, 2010

Social Media Strategists will become Chief Customer Officers – ok so you know I am also @Avaya_Support on Twitter so perhaps this is a closet fantasy for me but it may just come true – perhaps not this coming year but in years to come. Everyday I provide support on the social web to customers.

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Buzz Marketing for Technology

JULY 7, 2008

Nuggets from Social Media workshops as of late… posted in Uncategorized |. The answer is NOT always social media/community - that would be another warning sign if it was. 6) Social Media is not new…just digitizing the norm: Reminded of this all the time. I think the same is true for the bevy of social tools.

Social Media 100

Social Media Communities Wiki Work Management 100

Buzz Marketing for Technology

JULY 22, 2008

Social Bookmarking 2.0. Diigo: By far the best social bookmarking tool out there! Social Bookmarking in Plain English. Social Bookmarking Tutorial: Using Del.icio.us Social Bookmarking: Making the Web Work for You. Social Bookmarking: Making the Web Work for You. & Social Bookmarking. Site: Home.

Youtube 100

Youtube CAN-SPAM Privacy Policies Web 2.0 100

Buzz Marketing for Technology

DECEMBER 2, 2008

community by Scott Zosel about how much should you allocate for Social Media in your budget? The cost of the technology used for social media is rather low. Ok but the real cost (again unlike the traditional media stuff) is in Content Creation to fill up those social media / new media channels - here is where the cost can get large.

Social Media 100

Social Media Ning Allocation Media 100

Buzz Marketing for Technology

JUNE 15, 2009

But this is not a dig at Dell it’s a dig at all of us marketers who say they don’t understand how to calculate an ROI from Social Media. And at this point in social media or even in the development of the web - we have plenty of ways to track and measure lead generation coming from Social Media.

Social Media 100

Social Media ROI Media Lead Gen 100

Buzz Marketing for Technology

NOVEMBER 6, 2008

Admittedly, Paul Gillin wrote this book for the 90% of marketers still trying to figure out social media, I can tell you it makes and excellent resource for even the most polished social media expert. Check out my podcast with Paul as we discuss some of the Secrets of Social Media Marketing. He blogs at www.paulgillin.com.

Social Media 100

Social Media Social Marketing BtoB Media 100

Buzz Marketing for Technology

OCTOBER 13, 2008

In a recent Razorfish survey it was ranked second to mobile as the most important emerging media channel in the coming year. Other channels trailed by a wide margin. This one article opens up the wide world of mobile marketing, digital signage and more importantly a glimpse at the future of social media marketing (SMM).

Blast Campaigns 100

Blast Campaigns Mobile Marketing Interactive Marketing Social Media 100

Buzz Marketing for Technology

SEPTEMBER 22, 2008

Expo Social Networks are clearly here to stay with almost 50% of the population is using these sites (70% of teens). Social Network have all opened up their platforms which means that brands have cost effective access to more than 500M engaged users (250M of them on just Facebook and MySpace alone!)

Social Networks 100

Social Networks Web 2.0 Branding Brand Identity 100

Buzz Marketing for Technology

NOVEMBER 7, 2012

With new ways of selling, new channels for promoting a brand and new ways of engaging customers, we’re constantly evolving to stay ahead of the game. Posted in Conversion Conversion Optimization. When you think about it, the Darwinian idea of evolution is not a far cry from the way we as marketers adapt and change to new technology.

Conversion 100

Conversion Cross-Selling Conversion Rate Click Rate 100