channel social 
B2B Marketing Traction
OCTOBER 2, 2015
New social media platforms keep emerging ( by the way, have you added Google+, Pinterest and Instagram to your B2B marketing plan? Using quality visuals with your social media messages increases engagement. Social media marketing means there are lots of balls in the air. They work! ). Undoubtedly, more change is coming.
B2B Marketing Traction
SEPTEMBER 18, 2015
If you’re in a market that is growing, even starting to consolidate into a mature market, what is the one key factor that will make you successful in social media? This week I was working on a competitive analysis for a client that needs to increase their online presence, particularly in the area of social media.
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B2B Marketing Traction
NOVEMBER 6, 2012
” With changes made by other search engines (especially Google) this year, websites that have more content and engagement with visitors on the site and in social media will rank higher than those that rely on what are now outdated SEO tricks and techniques. In the hub and spoke system, your website and a strategic blog are the hub.
B2B Marketing Traction
APRIL 12, 2013
I believe there are situations that warrant Pay-Per-Click advertising for today’s B2B marketer, but they are fewer and farther between with the rise of content marketing and social sharing. New Incite provides marketing strategic planning and implementation for businesses that want to grow faster.
B2B Marketing Traction
JANUARY 3, 2014
Your presence on social media and how others share your content makes a huge difference. I used to tell clients to think of Twitter as a radio station, but it’s much more than a sales or marketing broadcast channel. So it’s not that “content is king,” it’s that “substantial content is king.”
B2B Marketing Traction
AUGUST 15, 2011
” My colleague Kim Defenderfer of California United Bank , asked me to speak about Social Media to a CEO Forum sponsored by California United Bank and CPA firm Rosenthal Pearson Fong & Frew. You do have a YouTube channel, don’t you? You do frequently add content to your site, don’t you?
B2B Marketing Traction
JULY 1, 2015
I know everyone is selling social media now ( I’m annoyed too, as it is not a panacea – it’s just another marketing channel! ). But, social media is a place where many people spend time. Read my post here for a practical approach to social media.). Is there a new way of reaching our target audience?
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