Avitage

AUGUST 1, 2012

This post is for my current and future clients who think they won’t deal with social media because their customers don’t “use” it. What does that mean, “use social media”? Then, you need to deal with social media. I suggest you replace the words social media, with online channels.

Social Media 120

Social Media Media RSS Aggregators 120

Avitage

JUNE 8, 2014

The points here take nothing away from the fact LinkedIn is an important social platform, especially for personal use and content publishing. This post will explain how the nature of Google+ participation is different from LinkedIn and other social sites, and why that should make it a primary hub for all your customer facing content.

Google 120

Google Paid Search Agency Companies Content 120

Avitage

JUNE 3, 2015

“Social selling” while new and popular, doesn’t yet represent a significant breakthrough in the way B2B sales people sell. As currently applied, social selling is simply a different, and hopefully more efficient way to research buyers, to network, and to conduct some initial touches.

Lead Ranking 120

Lead Ranking Content Lead Scoring Sales Qualified Leads 120

Avitage

SEPTEMBER 27, 2017

.” The premise of the brief is: “The shift toward inbound marketing is forcing marketers to support continuous buyer conversations via the Web and virally through social media channels and influencer marketing. ” SiriusDecisions, Building a Persona-Based Content Framework.

Marketing & Strategy 120

Marketing & Strategy B to B Buyer Personas Content 120

Avitage

SEPTEMBER 27, 2017

.” The premise of the brief is: “The shift toward inbound marketing is forcing marketers to support continuous buyer conversations via the Web and virally through social media channels and influencer marketing. ” SiriusDecisions, Building a Persona-Based Content Framework.

B to B 120

B to B Buyer Personas Viral Marketing Content 120

Avitage

JUNE 4, 2014

For: Senior Marketing Executives, Content Strategy Professionals Subject: Enterprise Content Strategy for Customer Facing Content Rigor: Comprehensive, not introductory Recommended Pre-reading: Content Strategy Beyond Marketing and Websites It’s (Past) Time to Make Content Marketing Intelligent Content is a Strategic Imperative for B2B Selling (..)

Enterprise Management 120

Enterprise Management Marketing & Strategy Content Paid Search Agency 120

Avitage

OCTOBER 1, 2012

The consensus is we need to redouble our efforts to support our channel partners. The executive team wants to leverage your experience and knowledge with emerging trends in content marketing, social media, and especially the use of video in revenue generation. Video Vignettes Channel Enablement'

Advertising Channels 120

Advertising Channels Planning Video Marketing Advertising Agencies 120