Vidyard

DECEMBER 17, 2019

Social Media Scannable Videos 2.4 Here’s an example from Kraft Foods’ official YouTube channel: What’s the Difference Between How-To, Explainer, and Demo Videos? Distribution Shared widely on social channels, blogs, etc. Can be shared on social media channels sparingly.

Video Marketing 65

Video Marketing Screencast Work Management Tips 65

Vidyard

MARCH 23, 2021

Distribution Channels Where Video Content is Used 2.3 Top Video Distribution Channels Based on Role 2.4 Types of Videos Businesses Have Already Invested In Video Distribution Trends When it comes to digital, video is an incredibly powerful content format that can be used across a variety of channels. Video Length Distribution 3.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 65

Vidyard

FEBRUARY 22, 2017

Many brands start using social media to build awareness for their brand, but few realize that social is just the beginning. And now that every brand starts with a social presence on day one, Sweta Patel believes companies that ignore other traditional channels do so at their own peril. Especially on social media.

Full Circle Insights 73

Full Circle Insights Demand Generation Webinar Metrics Top of Funnel 73

Vidyard

APRIL 10, 2019

EveryoneSocial : Sales teams that leverage social media to build pipeline and engage with buyers use EveryoneSocial. ConnectLeader : With ConnectLeader’s TruCadence®, sales reps can sequence multi-channel engagement via phone, email, social media, and now video with Vidyard GoVideo.

Outreach 103

Outreach Video Marketing Co-Registration Personalization 103

Vidyard

MAY 19, 2022

Brand videos, product demos, and social videos were the most common types of on-demand marketing videos published. Social media and websites remained the top two channels for online video distribution.

Advertising Benchmark 103

Advertising Benchmark Video Marketing Business User-Generated Content 103

Vidyard

JANUARY 7, 2020

Social Media: Where the eyeballs are! Digital Ads and Paid Social: Spend some money to reach a wider audience. Social Ads. Promo videos are ideal content for paid ads on social media. Be sure to export the final version for your video for each channel you plan to use. Airbnb: The Social Ad.

Video Marketing 102

Video Marketing Ad Building Top of Funnel Advertising Funnels 102

Vidyard

JANUARY 6, 2022

LinkedIn Sales Navigator LinkedIn is the business world’s answer to social media. tool is limited in scope (contact information only), which makes it great for building email lists, but it does not help when it comes to targeting social media. Detailed analytics are available across multiple marketing channels.

Enterprise Management 101

Enterprise Management Top of Funnel Work Management Tools 101

Vidyard

JANUARY 15, 2020

Social Media 4. You can break the interview up into short clips to use on social media, or grab quotes for case studies. They tend to work best on the following channels to boost brand awareness, explain concepts, and attract leads with industry specific insight. Social Media. Contents 1. Podcasts 3.4

Video Marketing 117

Video Marketing Top of Funnel Work Management Landing Pages 117

Vidyard

DECEMBER 23, 2020

YouTube is a social media site that helps viewers discover videos. If I want to interact with my audience, should I build a YouTube channel or a website? Are you looking more for a social media-like space where your audience can engage with your content? Who is my target audience? A whopping 1.8

Youtube 65

Youtube Business Best Practices Lead Scoring 65

Vidyard

OCTOBER 7, 2019

YouTube Creator Academy is full of information on nearly every aspect of using the platform successfully, from channel optimization to monetization. Hootsuite Academy While the majority of Hootsuite’s online education focuses (unsurprisingly) on social media, there are some great video nuggets to be found.

Resources 65

Resources Video Marketing Advertising Agencies Paid Search Agency 65

Vidyard

OCTOBER 27, 2019

Video Distribution Channels 6. Boost shares on social media. What channels will you embed, share, and otherwise distribute your videos on? Video Distribution Channels. When it comes to popular video distribution channels online, you pretty much can’t go wrong with your website. Contents 1. Video SEO 7.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Vidyard

AUGUST 12, 2019

Amplify Talk Triggers with Social Media. Social media is effective at spreading awareness, but it’s not the same thing as word-of-mouth marketing. Be active on your chosen social channels to promote brand visibility, repost user-generated content, and be sure to interact with your audience.

Word of Mouth 109

Word of Mouth Trigger Marketing Peer-to-peer Amazon 109

Vidyard

OCTOBER 27, 2019

Video Distribution Channels 7. What channels will you embed, share, and otherwise distribute your videos on? Video Distribution Channels Video is everywhere. When it comes to popular video distribution channels online, you pretty much can’t go wrong with your website. Contents 1. What is Video Marketing? Video SEO 8.

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

Vidyard

DECEMBER 3, 2019

Social Media and Paid Social 3.3 Social Media and Paid Social. Your social channels and social ads are great places to start experimenting with explainer videos because you can gather results and feedback quickly. This impacts what style you’ll choose and what channels you’ll use.

Video Marketing 126

Video Marketing Paid Social Agency Landing Pages Work Management 126

Vidyard

APRIL 10, 2019

EveryoneSocial : Sales teams that leverage social media to build pipeline and engage with buyers use EveryoneSocial. ConnectLeader : With ConnectLeader’s TruCadence®, sales reps can sequence multi-channel engagement via phone, email, social media, and now video with Vidyard GoVideo.

Outreach 65

Outreach Video Marketing Co-Registration Personalization 65

Vidyard

NOVEMBER 21, 2018

” One tool that has become essential to defining a target market is the buyer persona, especially with the rise of social media and video. What social media channels do your ideal customers use? “Defining your target market is one of a marketer’s most important tasks.”

Buyer Personas 129

Buyer Personas Video Marketing Budget Programs Startups 129

Vidyard

FEBRUARY 1, 2019

For many, it’s that marketing campaign or channel we default to because we’re so used to it. Ask yourself, how well does that campaign or channel I always default to fit all of these criteria? It’s also not social media posts. It’s all of those channels—all of them together—plus one extra element: Video.

Planning 65

Planning CTR Click Rate Landing Pages 65

Vidyard

FEBRUARY 1, 2019

For many, it’s that marketing campaign or channel we default to because we’re so used to it. Ask yourself, how well does that campaign or channel I always default to fit all of these criteria? It’s also not social media posts. We all have one. It’ll help you loosen your grip on that belief.

Planning 76

Planning CTR Click Rate Landing Pages 76

Vidyard

JANUARY 7, 2020

Email : Send promos directly to prospects or contacts—videos get more emails opened Social Media : Where the eyeballs are! Digital Ads and Paid Social: Spend some money to reach a wider audience Webinars : Before they start or in between segments Get Free Video Hosting Host, manage, and share all of your videos. Spread the love.

Video Marketing 65

Video Marketing Ad Building Top of Funnel Advertising Funnels 65

Vidyard

FEBRUARY 10, 2021

Social Media 4. You can break the interview up into short clips to use on social media, or grab quotes for case studies. They tend to work best on the following channels to boost brand awareness, explain concepts, and attract leads with industry specific insight. Contents 1. What is an Interview Video? Podcasts 3.4

Video Marketing 65

Video Marketing Top of Funnel Work Management Landing Pages 65

Vidyard

MARCH 23, 2021

You can see it in the faces of marketers and sellers —they feel battered by the increase in channels and interactions but a decline in engagement. It analyzes each video player by channel, trends, traffic, and multi-touch ROI. But before I say which, let me explain why. Video is also powerful.

Video Marketing 65

Video Marketing Work Management Trade Show Multi-Channel 65

Vidyard

FEBRUARY 16, 2022

A McKinsey study on How COVID-19 has changed selling models found that the effectiveness and staying power of remote sales and digital channels is high. Vidyard’s growth comes amid a fundamental shift by high tech, SaaS, financial services, professional services, and other industries in how they approach sales, marketing, and remote work.

Video Marketing 50

Video Marketing Paid Search Agency Companies Cross-Selling 50

Vidyard

FEBRUARY 4, 2020

Webinars and videos were ranked as the most effective content delivery channel by 26% of sales and marketing professionals , second only to websites and landing pages. You can also distribute them via email, social media, websites, blog posts, paid ads, and your YouTube channel to get the widest reach.

Webinar Metrics 76

Webinar Metrics Lead Scoring Lead Ranking Work Management 76

Vidyard

NOVEMBER 5, 2019

Social Media and Paid Social. The targeting options available on social media can make social channels and social ads great places to post culture videos. No matter what the goal of your video, you can target an appropriate audience, either on your owned channels or using paid ads.

Paid Social Agency 73

Paid Social Agency Video Marketing Paid Search Agency Companies 73

Vidyard

MARCH 24, 2016

Johnson will help Vidyard scale its video marketing platform as he did for Hootsuite’s social media platform. Johnson most recently held the role of chief revenue officer for Vancouver-based Hootsuite, where he helped the company capitalize on the huge rise of social media for business.

Marketing Automation Services 50

Marketing Automation Services Marketing Management Press Social Media 50

Vidyard

MARCH 24, 2016

Johnson will help Vidyard scale its video marketing platform as he did for Hootsuite’s social media platform. Johnson most recently held the role of chief revenue officer for Vancouver-based Hootsuite, where he helped the company capitalize on the huge rise of social media for business.

Marketing Automation Services 50

Marketing Automation Services Marketing Management Press Social Media 50

Vidyard

NOVEMBER 5, 2019

Social Media and Paid Social The targeting options available on social media can make social channels and social ads great places to post culture videos. No matter what the goal of your video, you can target an appropriate audience, either on your owned channels or using paid ads.

Paid Social Agency 65

Paid Social Agency Video Marketing Paid Search Agency Companies 65

Vidyard

AUGUST 12, 2019

Image via Mailchimp Amplify Talk Triggers with Social Media Social media is effective at spreading awareness, but it’s not the same thing as word-of-mouth marketing. Be active on your chosen social channels to promote brand visibility, repost user-generated content, and be sure to interact with your audience.

Word of Mouth 65

Word of Mouth Trigger Marketing Peer-to-peer Amazon 65

Vidyard

DECEMBER 12, 2017

Well, video can help breathe new life into a variety of your channels and campaigns which will increase leads and drive demand. Drive Demand on Social. Leverage existing video content on social media to reach new audiences and drive people towards a specific CTA ! Your Website. Aberdeen, 2015) – Hubspot.

B2B Sales 122

B2B Sales Top of Funnel Video Marketing B2B Marketing 122

Vidyard

OCTOBER 25, 2017

That doesn’t sound unreasonable until it’s stacked upon their additional desires to receive faster resolutions, be routed to the right agents, and be recognized across a multiplicity of channels. Video Has the Greatest Explanatory Power of Any Support Channel. To the power of video.

Video Marketing 91

Video Marketing Customer Satisfaction FAQ Youtube 91

Vidyard

SEPTEMBER 24, 2019

Vidyard, available now as free and pro versions, allows any business to create, host and share videos across digital channels without the drawbacks of consumer-oriented video hosting services like YouTube and Vimeo. Vidyard’s free offering can be used by anyone looking for an easy way to create and/or share videos.

Enterprise Management 65

Enterprise Management Marketing Automation Services Marketing Management Video Marketing 65

Vidyard

FEBRUARY 4, 2020

Webinars and videos were ranked as the most effective content delivery channel by 26% of sales and marketing professionals , second only to websites and landing pages. You can also distribute them via email, social media, websites, blog posts, paid ads, and your YouTube channel to get the widest reach.

Webinar Metrics 65

Webinar Metrics Lead Scoring Lead Ranking Work Management 65

Vidyard

FEBRUARY 19, 2020

They’re versatile: You can use a video case study across a variety of marketing channels, and you can even edit specific scenes and lines to use for other purposes, like for social media. Luckily, case study videos are versatile pieces of content that you can use across a variety of marketing channels.

Case Studies 147

Case Studies Case Study Studies Video Marketing 147

Vidyard

DECEMBER 18, 2020

Watch Now Viral Videos: Holiday Video Ideas Fit for the Masses Personalization is great, but if you don’t have a defined list of recipients or your primary distribution channel is social media, you may need something more general. This video is short, sweet, and shareable on social media , email, even text message.

Video Marketing 65

Video Marketing Work Management Paid Search Agency Budget Programs 65

Vidyard

APRIL 10, 2019

EveryoneSocial : Sales teams that leverage social media to build pipeline and engage with buyers use EveryoneSocial. ConnectLeader : With ConnectLeader’s TruCadence®, sales reps can sequence multi-channel engagement via phone, email, social media, and now video with Vidyard GoVideo.

Outreach 50

Outreach Video Marketing Co-Registration Personalization 50

Vidyard

JULY 21, 2014

Vidyard, the world’s leading video marketing platform, today announced the launch of the new Vidyard app for HootSuite, the most widely adopted social relationship platform. The Vidyard app tackles a big need for video marketing enablement in social media, and is available now through the HootSuite App Directory.

Marketing Automation Services 51

Marketing Automation Services Analytics Social Marketing Video Marketing 51

Vidyard

SEPTEMBER 18, 2019

They’re producing more video content than ever before and using it across a broader range of marketing programs and channels. Those videos are being used to support website landing pages, email marketing, ABM, social media engagement, and more. Upload, store, and share as many videos as you’d like with predictable annual costs.

Marketo 65

Marketo Lead Ranking Lead Scoring Analytics 65