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The Age of Transparency

Lattice

He mentioned it when talking about a conversation he had with his son, around the fact that in today’s age its so easy to figure out what your significant other is doing via social media, so re lationships are much more transparent.

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Account-based Marketing: It’s Time to Flip

Lattice

The topic is taking over events, webinars, blogs, social media. Marketers can then focus on engaging those contacts with the right content about the right topics on the right channel. Sangram is the CMO of Terminus , a software company in business to help marketers use ABM to grow revenue.

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All CMOs are Planning to Increase New Customer Acquisition: How Predictive Can Help

Lattice

Our Data Cloud covers financial, social media, firmographic, website, technology, and news sources. Find the Right Channel, Message and Campaign for Outreach. Lattice helps fill this gap with insights from the Lattice Data Cloud. Identify who is Actively Looking on the Web.

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A Lattizen Year in Review – Top Content

Lattice

It refers to the data that is collected when your customers and prospects are consuming related content on trade publications, sharing on social media, posting on forums or blogs and beyond. Promote gated content on the channels where your audience engages. Read more in this blog to learn why intent data matters for marketers.