Everything Technology Marketing

DECEMBER 4, 2009

Do you hesitate to jump on the social media bandwagon with your company? Social media is inherently dynamic, even chaotic. Be too restrictive and your social media initiative will never take off, putting you at a competitive disadvantage. Provide no guidance and you likely end up damaging your brand.

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Everything Technology Marketing

FEBRUARY 19, 2011

The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads. And as social media matures, demands for proving social media ROI will inevitably increase.

Social Media 100

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Everything Technology Marketing

APRIL 15, 2012

For a complete list of B2B marketing webinars, check out the B2B Technology Marketing Channel on BrightTalk. Here are a couple of new marketing webinars you might enjoy.

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Everything Technology Marketing

JULY 17, 2013

It is through content that many other online marketing channels flow best. If you are producing high value content, it is much more likely to spread in social media, attract links from other websites, and rank well in Google. All of these lead to more web visitors through social media and SEO. Why, you ask?

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Everything Technology Marketing

JANUARY 31, 2012

And here are the results: 1 - Integration of social media Social media remains the #1 topic in 2012. Social media has clearly evolved from the experimental stage to become an established marketing tactic and lead generator in 2011. 2 – Content marketing Content marketing went mainstream in 2011.

Marketing Automation Services 100

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Everything Technology Marketing

APRIL 27, 2011

No social metrics Surprisingly, the lowest responses came in for social media engagement and SEO impact. Related Resources: Most popular B2B content marketing formats & channels Why care about content marketing? This wraps up our content marketing survey preview for today. Stay tuned for more survey results!

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Everything Technology Marketing

JANUARY 1, 2011

1 - Integration of social media into lead generation programs 2011 will be the year social media evolves from the experimental stage to become an established marketing tactic. This also means that more stringent demands for proof of ROI and revenue impact will be placed on social media investment.

Work Management 100

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