Buzz Marketing for Technology

APRIL 8, 2010

Let’s face it at this point social media has gone mainstream. Customers are not only surfing the web looking for information but more and more they are relying on social media to get their information. Your customers can seamlessly move from web to social to call center to your front door.

Advertising Channels 100

Advertising Channels Digg Paid Search Agency Social Media 100

Buzz Marketing for Technology

DECEMBER 2, 2008

After my last post on the Media Budget Ratio I got a question out on the Marketing 2.0 community by Scott Zosel about how much should you allocate for Social Media in your budget? The cost of the technology used for social media is rather low. Great question Scott and you inspired me to write this post.

Social Media 100

Social Media Ning Allocation Media 100

Buzz Marketing for Technology

MARCH 9, 2010

The question is – What is the appropriate level of budget to support social media for a B2B company? First was the post on the Media Budget Ratio (MBR) for a B2B company. Related posts: The 4 P’s to Social Media Marketing Ok ok – based on the great response I got. What’s your Social Media diet?

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Buzz Marketing for Technology

SEPTEMBER 30, 2009

We are at an interesting inflection point with Social Media today. Social Media already has changed Marketing forever. Marketing is still playing catch up and will be for a while since we are still at the very early stages of the Social Media game. technologies when Social Media hit.

Social Media 100

Social Media Web 2.0 Paid Search Agency Companies 100

Buzz Marketing for Technology

JUNE 15, 2009

But this is not a dig at Dell it’s a dig at all of us marketers who say they don’t understand how to calculate an ROI from Social Media. And at this point in social media or even in the development of the web - we have plenty of ways to track and measure lead generation coming from Social Media.

Social Media 100

Social Media ROI Media Lead Gen 100

Buzz Marketing for Technology

OCTOBER 27, 2009

Firey laptop batteries, defective chips, tainted foods, toothpaste that stains teeth – these are just some real examples of issues that struck companies recently that might have been headed off at the pass by Social Media. With the speed of Social Media these days – wouldn’t you love to have a few day head start?

Social Media 100

Social Media Contacts Peer-to-peer Media 100

Buzz Marketing for Technology

NOVEMBER 6, 2008

Admittedly, Paul Gillin wrote this book for the 90% of marketers still trying to figure out social media, I can tell you it makes and excellent resource for even the most polished social media expert. Check out my podcast with Paul as we discuss some of the Secrets of Social Media Marketing.

Social Media 100

Social Media Social Marketing BtoB Media 100

Buzz Marketing for Technology

JULY 7, 2008

Nuggets from Social Media workshops as of late… posted in Uncategorized |. The answer is NOT always social media/community - that would be another warning sign if it was. 6) Social Media is not new…just digitizing the norm: Reminded of this all the time. let us know what you think.

Social Media 100

Social Media Communities Wiki Work Management 100

Buzz Marketing for Technology

APRIL 5, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Customer Service is the New Heart of Marketing. We discussed why social media is becoming the primary channel for customer care.

Marketing Management 100

Marketing Management Service Social Marketing Forrester 100

Buzz Marketing for Technology

FEBRUARY 15, 2012

In particular, manufacturers are tapping into social conversations as they explore new product ideas in order to learn what consumers are interested in and talking about. Later, when launch is imminent, social channels are becoming a key factor in setting media and advertising strategies.

Process 100

Process Validation Social Media Buzz 100

Buzz Marketing for Technology

OCTOBER 25, 2013

So then I ask myself a simple but very important question: Are CMOS acting like mobile and social “agents” for Hispanic shoppers and giving them exactly what they want (i.e., online content, messaging, images, offers) in the right way on the right channels at the right times and places? Think in experiences, not channels.

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

Buzz Marketing for Technology

APRIL 18, 2012

The efficiency of marketing – especially spending on advertising – can be improved by analyzing customer “conversations” carried out across social networks and other channels. Download this report to learn about the emerging role of social media analysis. There really is an ROI in Social Media – I’ve seen it!

Enterprise Management 100

Enterprise Management Work Management Spending Social Media 100

Buzz Marketing for Technology

JUNE 17, 2015

For those of you who aren’t familiar with Dave or Smart Insights – Dave Chaffey is CEO of Smart Insights, a publisher of planning templates and articles focusing on Digital Strategy with channels on B2B Marketing and Marketing automation. The following is an excerpt from our discussion, I hope you enjoy it.

Marketing Automation Services 100

Marketing Automation Services Lead Scoring Lead Ranking Work Management 100

Buzz Marketing for Technology

JANUARY 23, 2013

Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. Keep branding consistent across all channels, so that visitors know exactly where they’re going and whom they’re dealing with. 5. Confusing calls to action.

Conversion Rate 100

Conversion Rate Facebook Conversion Ideal Customer Profiles 100

Buzz Marketing for Technology

NOVEMBER 17, 2010

But what’s becoming clear to me is that real time communications is essential in this new multi channel world where you better be listening for your customers and delighting them with Social Customer Service. I see this in my travels talking to Avaya customers about how social media can be integrated into their contact center.

Brand Identity 100

Brand Identity Branding Digg Multi-Channel 100

Buzz Marketing for Technology

JUNE 5, 2013

Shoppers love to send videos to each other via email, post them to social networks or embed them in their blogs or personal websites, so make sure your videos are easy for customers to share. Try adding a YouTube channel to your social media arsenal. Increase the reach of your TV advertisements by posting them online.

Mobile Advertising 100

Mobile Advertising Mobile Marketing User-Generated Content Internet Marketing 100

Buzz Marketing for Technology

NOVEMBER 3, 2009

And little did he know 9 years later he would have set the stage for how many Contact Centers handle Social Media? Many of the most Socially advanced Contact Centers today are using tools to listen in on Conversations. But today’s listening and analytical technology for social conversations are still in their infancy.

Contacts 100

Contacts Tips Digg Social Media 100

Buzz Marketing for Technology

OCTOBER 20, 2009

Seems to me like these channels have gone mainstream in the minds of many marketers as evidenced by the number of inquires about these channels and also by my mom's Facebook profile and my dad's Twitter feed! The point is you need to plan the flow of content that will go into these channels.

Spending 100

Spending Planning RSS Marketing & Strategy 100

Buzz Marketing for Technology

FEBRUARY 27, 2013

Related posts: Social Media Gone Wrong … and How to Avoid Making the Same Mistakes We’re all human. As you can see hashtags have come a long way since Jack Dorsey launched Twitter six years ago. I’m excited to see what the next six years will bring. Predictions, anyone?

Twitter 100

Twitter Facebook Distribution Conversion Rate 100

Buzz Marketing for Technology

JANUARY 27, 2016

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of The ROI of Influencer Marketing. Our next webinar is titled Omni-Channel Marketing: Creating the Right Mix for Your Brand be sure to sign up for it or view the schedule of other upcoming webinars here.

ROI 50

ROI Psychographics Webinar Metrics Paid Search Agency 50

Buzz Marketing for Technology

SEPTEMBER 22, 2009

From Marketplace sales to application entrepreneurs to direct marketers, Facebook is opening up entirely new business channels for customer interaction. Tags: Facebook social media. For savvy Facebook marketers, there are tremendous untapped opportunities to making money.

Facebook 100

Facebook Social Networks Tagging Social Media 100

Buzz Marketing for Technology

SEPTEMBER 26, 2012

Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. Keep branding consistent across all channels, so that visitors know exactly where they’re going and whom they’re dealing with. Many blame their low conversion rates on Facebook: “Facebook ads don’t work.” Preconceived Notions.

Facebook 100

Facebook Ideal Customer Profiles Brand Identity Branding 100

Buzz Marketing for Technology

OCTOBER 18, 2013

According to Forrester’s 2012 North American Brand Performance Study, being indispensable commands greater preference, and that means a higher likelihood that customers are going to keep spending their hard-earned dollars with your brand across multiple channels. Forge meaningful social relationships.

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

Buzz Marketing for Technology

DECEMBER 8, 2010

Social Media Strategists will become Chief Customer Officers – ok so you know I am also @Avaya_Support on Twitter so perhaps this is a closet fantasy for me but it may just come true – perhaps not this coming year but in years to come. My predication would be they cut the cord there and open up a marketplace of their own.

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Buzz Marketing for Technology

MAY 30, 2012

Here are some reasons: Technology complexity: With the myriad of new technologies and channels being introduced seemingly daily, the marketer has to double as a marketing technologist; further, the ground is always shifting underneath him or her given the birth and demise of new platforms to reach new audiences.

Advertising Agencies 100

Advertising Agencies CMO Enterprise Management Paid Search Agency 100

Buzz Marketing for Technology

NOVEMBER 17, 2009

With the goal being a seamless and consistent experience as customers and prospects pin pong across a variety of channels. But for most B2B marketers like myself – we tend to optimize by the channel of data that we have. But for most B2B marketers like myself – we tend to optimize by the channel of data that we have.

iCrossing 100

iCrossing CMO Enterprise Management Forrester 100

Buzz Marketing for Technology

OCTOBER 13, 2008

In a recent Razorfish survey it was ranked second to mobile as the most important emerging media channel in the coming year. Other channels trailed by a wide margin. This one article opens up the wide world of mobile marketing, digital signage and more importantly a glimpse at the future of social media marketing (SMM).

Blast Campaigns 100

Blast Campaigns Mobile Marketing Interactive Marketing Social Media 100

Buzz Marketing for Technology

NOVEMBER 17, 2009

With the goal being a seamless and consistent experience as customers and prospects pin pong across a variety of channels. But for most B2B marketers like myself – we tend to optimize by the channel of data that we have. But for most B2B marketers like myself – we tend to optimize by the channel of data that we have.

iCrossing 100

iCrossing CMO Digg Enterprise Management 100

Buzz Marketing for Technology

DECEMBER 1, 2010

I think it is fair to say that Social Media has hit the mainstream these days but the big concern on every B2B Marketers mind has been where is the ROI? As a result I hear of many Social “science experiments” going on across several organizations that may or may not yield the results the marketer is hoping for. Tweet This!

Social Media 100

Social Media ROI Social Marketing B2B Marketing 100

Buzz Marketing for Technology

MAY 18, 2011

So the big goal was optimization of message across all channels. The business objective was simple – make our $10 million dollars in media spend feel like our competitors (who by the way were spending $65 and $100 million on media). There was also no way to gauge just how effective that media was with our target audience.

Media 100

Media Focus Group Media Plans Pricing 100

Buzz Marketing for Technology

APRIL 20, 2011

First, recognize that there are too many potential consumer touch-point opportunities offered by owned media channels. It’s inefficient to spend your money, time and resources trying to reach out through all those channels at the same time. It’s possible to outspend a single competitor if that’s what you really want to do.

Social Media 100

Social Media Media Webinar Metrics Marketing & Strategy 100

Buzz Marketing for Technology

NOVEMBER 7, 2012

With new ways of selling, new channels for promoting a brand and new ways of engaging customers, we’re constantly evolving to stay ahead of the game. Posted in Conversion Conversion Optimization. When you think about it, the Darwinian idea of evolution is not a far cry from the way we as marketers adapt and change to new technology.

Conversion 100

Conversion Cross-Selling Conversion Rate Click Rate 100

Buzz Marketing for Technology

DECEMBER 9, 2008

Jon Iwata, SVP of Marketing and Communications for IBM said “If you think backward from the audience you’re trying to reach and the channels and methods you’ve used to try to reach them, it all argues for taking a much more integrated approach to the work of marketing and communications.”

CMO 100

CMO Lead Nurturing Buzz Blogger 100

Buzz Marketing for Technology

SEPTEMBER 22, 2008

Social Network have all opened up their platforms which means that brands have cost effective access to more than 500M engaged users (250M of them on just Facebook and MySpace alone!)

Social Networks 100

Social Networks Web 2.0 Brand Identity Branding 100

Buzz Marketing for Technology

JANUARY 16, 2013

Posted in Behavioral Targeting Customer Experience eCommerce Mobile Social Media. The Rise of Cross-Channel Experiences - Consumers don’t think in channels, they think in brands. We know the deal—people are spending, and continuing to spend, more and more online. Every year, Cyber Monday will beat out the last.

eCommerce 100

eCommerce Mobile Marketing Loyalty Ideal Customer Profiles 100

Buzz Marketing for Technology

MAY 19, 2010

In a recent poll by the TSIA o f firms using social media – 68% of companies don’t know or can’t measure the ROI of social media. Which is a real shame and if that’s the case for you I would argue that you are focusing your social media efforts in the wrong place! Tweet This! Share this on Facebook.

Paid Search Agency 100

Paid Search Agency ROI Peer-to-peer WOM 100

Buzz Marketing for Technology

APRIL 15, 2010

The downside of poor customer service has been well documented on the web because social media acts as the accelerant to negative WOM (think Dell Hell, Motrin Moms, and most recently Nestle). But great customer service enabled by social is a no brainier. Related posts brought to you by Yet Another Related Posts Plugin.

WOM 100

WOM Service Word of Mouth Paid Search Agency 100