B2B Memes

JANUARY 24, 2011

Though that’s a small thing in itself, says ReadWriteWeb’s Marshall Kirkpatrick , it’s a reflection of a huge shift in media. After citing other examples of how social media allows individual voices to flourish outside of traditional mass-media outlets, Kirkpatrick writes that.

Bundling 100

Bundling Social Media Distribution Advertising Channels 100

B2B Memes

JULY 25, 2011

Until journalists and their employers alike see Twitter and other social media accounts as equivalent in importance to other brand channels and manage them accordingly, the friction will only increase. But blending the professional and personal is exactly what social media is all about. Related posts: Be Yourself.

Twitter 100

Twitter Personalization Ethics Social Media 100

B2B Memes

NOVEMBER 29, 2011

As I familiarized myself with B2B marketing blogs, though, I realized that while these goals may never fully align, in the social-media era they are coming closer together. What’s the most important message you have for people regarding social media? Has that changed in the social media era?

Content 100

Content PR Social Media Ethics 100

B2B Memes

JULY 3, 2012

It does business enabled by digital channels. ” The answer, for me, is similar to what Schaefer says about companies: “social media success is not going to be a function of marketing vision or budget. Its leadership has deep digital experience. It is seen as transformational within its industry.

Marketing Proposals 100

Marketing Proposals Budget Programs Advertising Mediums Social Media 100

B2B Memes

AUGUST 10, 2012

As Chief Product Officer for Forbes Media he’s done some impressive things to advance the publication’s online and social-media presence, and his “Copy Box” column is essential new-media reading. That’s never more true than when he writes about content marketing, as he did last Monday.

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

AUGUST 10, 2012

As Chief Product Officer for Forbes Media he’s done some impressive things to advance the publication’s online and social-media presence, and his “Copy Box” column is essential new-media reading. That’s never more true than when he writes about content marketing, as he did last Monday.

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100