B2B Marketing Traction

SEPTEMBER 18, 2015

If you’re in a market that is growing, even starting to consolidate into a mature market, what is the one key factor that will make you successful in social media? This week I was working on a competitive analysis for a client that needs to increase their online presence, particularly in the area of social media.

Social Media 100

Social Media Positioning Social Marketing Media 100

B2B Marketing Traction

OCTOBER 2, 2015

New social media platforms keep emerging ( by the way, have you added Google+, Pinterest and Instagram to your B2B marketing plan? Using quality visuals with your social media messages increases engagement. Social media marketing means there are lots of balls in the air. They work! ).

Planning 100

Planning Marketing Plans B2B Marketing Work Management 100

B2B Marketing Traction

AUGUST 15, 2011

” My colleague Kim Defenderfer of California United Bank , asked me to speak about Social Media to a CEO Forum sponsored by California United Bank and CPA firm Rosenthal Pearson Fong & Frew. You do have a YouTube channel, don’t you? You do frequently add content to your site, don’t you?

Facebook 100

Facebook Trade Show Press CPA 100

B2B Marketing Traction

NOVEMBER 6, 2012

” With changes made by other search engines (especially Google) this year, websites that have more content and engagement with visitors on the site and in social media will rank higher than those that rely on what are now outdated SEO tricks and techniques. If you don’t have a content strategy, New Incite can help.

Planning 100

Planning Marketing Plans SEO Marketing Strategy 100

B2B Marketing Traction

JANUARY 3, 2014

Your presence on social media and how others share your content makes a huge difference. I used to tell clients to think of Twitter as a radio station, but it’s much more than a sales or marketing broadcast channel. So it’s not that “content is king,” it’s that “substantial content is king.”

Planning 100

Planning Tactics Marketing Plans Trade Show 100

B2B Marketing Traction

JULY 1, 2015

I know everyone is selling social media now ( I’m annoyed too, as it is not a panacea – it’s just another marketing channel! ). But, social media is a place where many people spend time. Read my post here for a practical approach to social media.). What do our customers need?

Planning 100

Planning B2B Marketing B2B Buyer Personas 100

B2B Marketing Traction

MAY 17, 2012

Interact with them on social media as well as through traditional marketing channels. Give valuable information for free to your customers. Increase your customer touchpoints (making each touchpoint a positive experience).

Customer Satisfaction 100

Customer Satisfaction Touchpoints Correlation Marketing Management 100