ANNUITAS

JULY 20, 2021

and little to no evidence the target audience actively participates in the chosen engagement channel. To learn more about scaling engagement channels, read How to Optimize Your Engagement Channel Strategy. Orchestrating engagement across channels. Your customer’s journey happens across multiple engagement channels.

Top of Funnel 147

Top of Funnel Campaigns Enterprise Management Work Management 147

ANNUITAS

OCTOBER 15, 2020

And because you aren’t measuring the specific impact of engagement channels and content, you can’t be sure that the marketing campaign you’re going to execute will be successful or not. Instead of measuring clicks and opens, start thinking of email as one part of a healthy engagement channel mix. Brand Awareness.

Blast Campaigns 147

Blast Campaigns Elasticity Eye-Tracking B2B Thought Leadership 147

ANNUITAS

NOVEMBER 18, 2020

If you haven’t had the opportunity to watch the Netflix documentary “The Social Dilemma” yet, I highly recommend it. The rather dark story it tells is fascinating in terms of what our major social media and search platforms are capable of, especially in a time of a major political election and extreme social unrest.

Ethics 130

Ethics Personalization B2B Opt-out 130

ANNUITAS

JULY 14, 2015

Buyers are increasingly using the web and social media as sources with 53% saying that social media played a role in their purchase decision. It’s a Multi-Channel World. Ensure you are utilizing the channels that your buyers are using and make your content available across all of them. Think multi-channel.

Rules 100

Rules Multi-Channel B2B Advertising Mediums 100

ANNUITAS

APRIL 20, 2020

Whether it’s a social media post, email copy, ad copy, blog post, white-paper, or ebook, your team is going to spend hours making sure the finished piece is polished. Ask yourself whether it’s being promoted at all via third party channels. If it is, are they the right channels for your target audience?

Elasticity 147

Elasticity Effectiveness Marketing Budget Top of Funnel 147

ANNUITAS

OCTOBER 17, 2014

Select the right Distribution Channels. The best global distribution strategies not only incorporate an equal mix of paid, earned, and owned distribution channels but also take into account how these channels differ across markets. Blog Content marketing strategy distribution channels Global marketing Kapost workflow'

Practices 100

Practices Buyer Personas Multi-Channel Best Practices 100

ANNUITAS

APRIL 9, 2020

Utilize your BDR/SDR team as a great resource to test messaging on outbound calling, within their social selling communications or other points of contact with prospects. Run message tests on your website and/or in your digital channels like social media.

Peer-to-peer 264

Peer-to-peer Demand Validation Demand Generation 264

ANNUITAS

APRIL 8, 2013

Australian marketers are grappling with the same issues faced by marketers worldwide – how to effectively use and make sense of the vast amounts of data that we now have access to; keeping ahead of technology; deciphering which channels are working; and, most importantly, how to truly connect and resonate with our customers.

Demand Generation Agencies 100

Demand Generation Agencies Advertisements Advertising Demand Generation 100

ANNUITAS

SEPTEMBER 3, 2020

Sales cadences are typically parceled out over a fixed number of days and rely on various modes of communication — like email, phone, and social media — to help develop relationships with potential customers and close deals. Think this doesn’t have an impact on Customer Experience (which ultimately is a key factor in buying decisions)?

Ideal Customer Profiles 147

Ideal Customer Profiles Marketing Automation Services Trigger Marketing Demand 147

ANNUITAS

MARCH 18, 2014

What if we could automatically post to social media when a new content asset and landing page are built out? These are the kind of cross-channel incremental improvements a synchronized technology team can accomplish. Social media is content. Step Three: Content. Step Four: Technology.

Process 100

Process Planning Marketing Automation Services Demand Generation 100

ANNUITAS

AUGUST 7, 2014

In a post dated July 14, 2011 (ages ago) in Social Media Explorer by Michael Brito from Edleman Digital, Brito talks about the importance of relevant content. Buyer-centricity is hugely important of course, but where does the relevance come into play?

Relevance 100

Relevance Content Buyer Personas Trade Show 100

ANNUITAS

JULY 16, 2015

Indicated interest via social media (question via LinkedIn group, Facebook, Twitter, etc.). According to a 2015 McKinsey post, Do You Really Understand How Your Business Customers Buy, on average B2B buyers use at least six channels to obtain information prior to purchase and 65% report frustration due to inconsistent experiences.

Buyer's Journey 100

Buyer's Journey Customer Satisfaction Buyer Intent Forrester 100

ANNUITAS

JUNE 11, 2015

Maybe you’ve got a great social media plan, but are your buyers even using Twitter? Is the outcome the same for each channel? Content marketing, email nurturing, etc., these are all tactics – not strategies. What is the plan for those that choose to engage with your company?

Enterprise Management 100

Enterprise Management Planning Work Management Demand Generation 100

ANNUITAS

DECEMBER 22, 2011

The content delivered over social media will be the difference between a buyer choosing one vendor over another. CMOs who shy away from using social media as a key channel in their demand generation strategy will soon come to find themselves far behind their competition who have embraced it.

CMO 100

CMO Peer-to-peer Vendors Gartner 100

ANNUITAS

JANUARY 28, 2016

This requires reps to be subject matter experts and engage in meaningful dialogue through relevant content, social media, face-to-face conversations, and other channels. This is a new core competency of the new B2B sales rep and those that adapt will win much more than they will lose. Accept the Reality.

Work Management 50

Work Management Ideal Customer Profiles Demand Generation Marketing Management 50

ANNUITAS

MARCH 11, 2014

Any one Demand Generation Program may touch multiple technologies and distribution channels all at the same time. Marketing technology is a strategic concern.

Work Management 100

Work Management Marketing Management CMS Development Planning 100

ANNUITAS

NOVEMBER 5, 2015

Demand generation, public relations, customer success and uses of channels like social media and even email are much different today than they were a few years ago. We are learning on the job every second of the day because more than any other industry, marketing is dynamically changing every day.

Trade Show 100

Trade Show Demand Generation Public Relations CAN-SPAM 100

ANNUITAS

JULY 17, 2012

Experiment with different channels like video, develop visual content like infographics, and make sure what you produce is in small bites. You are one of the more social media savvy sales people we know. How are you using social media to connect with your buyer and what lessons can both marketing and sales folks learn from you?

Eloqua 100

Eloqua Top of Funnel B2B Thought Leadership Marketing Automation Services 100

ANNUITAS

JULY 17, 2012

Experiment with different channels like video, develop visual content like infographics, and make sure what you produce is in small bites. You are one of the more social media savvy sales people we know. How are you using social media to connect with your buyer and what lessons can both marketing and sales folks learn from you?

Eloqua 100

Eloqua Top of Funnel B2B Thought Leadership Marketing Automation Services 100

ANNUITAS

JULY 13, 2023

Cross-channel analytics and optimization is also a cited use case. Some of the customers who are already using AI Cloud include AAA Auto Club Group, Gucci, Inspirato, and RBC US Wealth Management. Unless you have access to broader sets of data, “pointing the AI” towards only the data in Salesforce may not be super effective.

Marketing Analytics Tools 130

Marketing Analytics Tools Enterprise Management Lead Ranking Marketing Automation Services 130