SmartBug Media

JANUARY 6, 2023

Email marketing is the most tried-and-true channel used by e-commerce marketers to retain customers, develop relationships, and deliver personalized content for audiences in each stage of the customer journey. But its effectiveness has also contributed to an oversaturated channel used by the majority of e-commerce businesses.

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ClickDimensions

JANUARY 17, 2023

SMS marketing is now one of the most personal marketing communication channels across the globe spanning almost every industry imaginable, including financial services. SMS/text messaging as a marketing channel helps improve your overall customer interactions. Common use cases of SMS marketing in the financial sector .

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SmartBug Media

JUNE 14, 2022

You’re in luck: SMS marketing may be the answer. In this article, we’re touching base with Navin Jain, Strategic Account Executive for SMS at Klaviyo, to talk about the benefits of SMS marketing. Is SMS Marketing Right for Your Brand? Nowadays, it seems like SMS is driving that B2C relationship.

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SmartBug Media

MARCH 18, 2022

Over the past few years, SMS marketing has emerged as one of the most important strategies for direct-to-consumer and e-commerce brands. Not only is this a highly personal channel, but the open rates and conversions rates are higher than other modes of communication, such as email and social media. What Is an SMS Marketing Platform?

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Vision6

DECEMBER 17, 2023

This article will explore what a crisis communication plan entails, how you can integrate email and SMS into your crisis communication strategies, and how you can leverage the Vision6 platform to do so, with real-life examples. Using reliable communication systems like SMS and email is essential for quick and easy messaging.

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Martech

OCTOBER 11, 2023

So, understanding customer intent to drive retention and loyalty is necessary for marketers looking to nurture relationships through email, SMS, chat, and paid and organic messaging tactics. Learn how every click, keyword and channel alignment is a step closer to conquering your customers’ loyalty.

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ClickDimensions

FEBRUARY 1, 2023

In this SMS Guide for NGOs, you will learn about the benefits of SMS marketing for nonprofits. This includes how to use SMS campaigns to organize volunteers and promote your services. Sending a customized SMS is an excellent way of helping them focus on their mission and collaborate with your nonprofit organization.

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Trade Press Services

FEBRUARY 5, 2024

Mobile Optimization Tips for Every Platform Different channels require different optimization approaches to maintain a consistent brand identity and a quality user experience across every platform. This means organizations need a targeted approach for each marketing channel they use. Here are tips for various marketing channels: 1.

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SmartBug Media

MARCH 7, 2023

SMS or “short message service” is how a brand communicates campaigns, promotions, news, updates, and beyond to customers through text messages. When used strategically, SMS helps brands drive multiple purchases during the customer lifecycle to increase average order value (AOV). percent for email SMS messages earned as much as $8.11

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SmartBug Media

MARCH 22, 2023

Using email and SMS as vehicles for your product and sales offerings, you can develop campaigns that boost revenue and—more importantly—drive engagement so that you can nurture those customers into retained customers. Vacation Prep Campaigns Segmentation is your best friend when it comes to email and SMS marketing. Let’s dive in below.

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Martech

JUNE 15, 2022

This week, Attentive launched a new conversational product for SMS called Attentive Concierge. Using conversational technology, the SMS platform supports dialogue between brand and customer to enhance the experience, whether in-store or during e-commerce purchases. Read next: The year of SMS. What it does. Why we care.

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SmartBug Media

APRIL 27, 2022

Once underutilized, SMS marketing is becoming a valuable component for businesses to communicate with consumers. Ultimately, you want an SMS strategy that works in tandem with your other marketing efforts, so here’s what SMS marketing can offer that other channels can’t. 7 Benefits of an SMS Strategy.

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Sprout Social

JUNE 14, 2022

It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. In this post, we’ll take a look at what SMS marketing is, different types of SMS marketing campaigns and share some examples of how businesses are using SMS marketing to reach their goals. What is SMS marketing?

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SmartBug Media

JANUARY 23, 2023

Email and SMS messaging are personal channels that make use of catchy messaging and engaging imagery to quickly capture the attention of your subscribers and encourage them to take action. Each email and SMS subscriber is worth a certain amount of revenue, and that amount can be substantial if you run your campaigns right.

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SmartBug Media

JANUARY 19, 2023

We’ve worked with plenty of clients who have transitioned from platforms that provide data information on minor league metrics for email and SMS campaigns—such as click rates and open rates—and witnessed a world of difference as they transition to Klaviyo. Then something’s going right.

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Vision6

NOVEMBER 21, 2021

SMS marketing is one of the most direct and effective ways to reach your customers. In fact, SMS marketing holds the record for an average open rate of 98%. Despite this, there are many eCommerce businesses that haven’t yet tapped into SMS marketing as part of their strategy. That’s where your SMS marketing comes in.

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Vision6

MAY 1, 2023

Then, look no further than transactional SMS. Transactional SMS helps businesses provide vital and time-sensitive information to their customers. In this article we will explore what transactional SMS is, how it works, its benefits, real-life use cases and how businesses can leverage transactional sms to improve customer engagement.

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SmartBug Media

FEBRUARY 23, 2022

Email and SMS campaigns are crucial components of your retention marketing strategy. Plus, both are very personal channels, which means your brand engages with the audience in a fun and conversational way. Plus, both are very personal channels, which means your brand engages with the audience in a fun and conversational way.

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SendGrid

JULY 11, 2019

Email and SMS are both effective channels for businesses to reach customers. Take our quiz to test your knowledge on when to use email and when to use SMS. The post Email vs. SMS: Which Channel Should You Choose? appeared first on SendGrid.

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Vision6

JANUARY 16, 2023

So it’s no wonder SMS marketing strategies are a popular way for marketers to connect with customers. But have you ever considered how SMS can actually support your other communication channels, such as email? Email vs SMS Marketing. There are advantages and drawbacks to both email and SMS marketing.

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Search Engine Journal

OCTOBER 21, 2021

Take a look at the advantages of using text messaging as a marketing channel for prospecting and customer nurturing. The post 15 SMS Marketing Trends Every Local Business Marketer Needs to Know appeared first on Search Engine Journal.

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Vision6

MARCH 17, 2023

SMS marketing can deliver powerful results in a cost-efficient way. Despite this, some marketers are still hesitant to dip their toes in, due to the myths and misconceptions surrounding SMS marketing. We’ll be diving into how SMS marketing works and the best ways to engage with your customers. What is SMS marketing?

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Vision6

MAY 30, 2023

Before we dive into some sms marketing examples, it’s important to know exactly what SMS marketing is and why should it be part of your marketing strategy ! SMS marketing still remains one of quickest and most direct ways for brands to communicate with customers. It’s all to drive engagement and open up some dialogue.

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DotDigital

OCTOBER 11, 2021

That’s the power of SMS marketing. Over the past two decades, SMS marketing has become so ingrained in our lives that we don’t even pause to consider what life was like without it. Specifically in the US, there has been a shift in focus from email marketing to SMS as there have been significant developments in this area.

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Optinmonster

AUGUST 11, 2021

Are you looking for the right SMS marketing plugins to connect with your audience and drive more conversions? SMS marketing is one of the best tools at your disposal. Plus, SMS is well-known for having high open rates and larger amounts of user engagement than other marketing channels. OptinMonster. Key Features.

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SmartBug Media

MAY 4, 2022

With SMS marketing, effective messaging requires an awareness of the stages of the buying process. In this blog post, we’ll detail the stage of customer awareness and how to market to each one by using SMS marketing. SMS Marketing for the Solution Aware Stage and Beyond. The same thing goes for other forms of communication.

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Biznology

MAY 10, 2019

Think that SMS is too invasive to use in your business? According to Jeffrey Vocell, Principle Product Manager for the HubSpot Growth Platform, customers expect to be contacted by brands across 13 different channels, with a 10-minute response time. Why SMS Messaging for Customer Experience? SMS is a great start.

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Conversica

JUNE 27, 2022

Conversica AI Assistants can start conversations with prospects and customers directly through SMS, offering a quick and convenient way to expand brand reach and grow sales opportunities. These consumers enjoy the immediacy and convenience that SMS brings, with 90% of text messages read within the first three minutes of receipt.

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SendGrid

JULY 15, 2021

Email is usually one of the first channels companies adopt to communicate with their customers. Email and SMS appeared first on SendGrid. It’s a reliable, effective, and secure way to share both transactional and marketing messages. The post The Key to Customer Engagement?

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ANNUITAS

APRIL 19, 2022

On average, customers engage with nine different channels in their buying process before making a purchasing decision. But while customers have had massive changes in their engagement channel preferences, traditional marketing hasn’t kept up. Stop making decisions about which channels to invest in based on old data.

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SmartBug Media

FEBRUARY 16, 2023

SMS strategy is an essential channel for any e-commerce business to focus on—especially knowing that it is a fairly low-lift opportunity to drive revenue and repeat business. million e-commerce businesses in Canada and the United States alone, many of whom are deploying SMS. How will you measure the success of your SMS efforts?

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Delivra

OCTOBER 1, 2021

Your SMS subscribers tend to be more loyal and engaged because they selectively choose which brands to receive text messages from. You are more likely to receive immediate action when sending a text message, so add it to your automation strategy and combine it with other channels to reach your customers. .

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SmartBug Media

SEPTEMBER 21, 2022

Are you using a multi-channel approach to capture every revenue opportunity? You can use any holiday—gift-giving days or not—as a basis to drive revenue while improving conversions through SMS. If you’re looking for a platform to seamlessly integrate email and SMS before the holidays get here, consider Klaviyo for SMS marketing.

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Delivra

SEPTEMBER 26, 2018

As a marketer, you only have to digest a few statistics to understand that your marketing strategies demand a multi-channel approach—more so than any other time in modern history. It’s understandable why multi-channel marketing has been emerging as an essential component of any strategic marketing plan. hours online—up from 9.4

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Vision6

APRIL 17, 2024

Understanding the metrics you’re tracking is essential for effectively allocating resources and engaging the right channels in your omnichannel strategy. By identifying key performance indicators (KPIs) upfront, you gain insights into which channels are driving the most value and where to focus your efforts for maximum impact.

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Convince & Convert

JUNE 25, 2014

Image via BigStockPhoto.com If you haven’t started looking for ways to add SMS text message marketing to your marketing mix, now is the time. One of the great things about SMS is that nearly 100% of all devices on the market are SMS enabled , making it the mobile channel that offers the widest reach possible.

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Search Engine Journal

OCTOBER 4, 2021

Want to learn how to use text messaging as a marketing channel for prospecting and customer nurturing? The post 15 SMS Marketing Trends Every Local Business Marketer Needs to Know [Webinar] appeared first on Search Engine Journal. Then don't miss this webinar.

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