Content Standard

NOVEMBER 4, 2021

While many business leaders take a simplified, siloed approach to content marketing—focusing on only the highest performing channels—a more successful strategy relies on content pillars. You can also take a more high-level approach to SME involvement by asking them to review your content strategy.

Ad Building 143

Ad Building Brand Identity Branding Content Marketing 143

Content Standard

OCTOBER 17, 2018

Building an SME Program. An example of one company with a well-developed SME program is Hortonworks, a leading provider of open source data solutions. After identifying SMEs for each vertical, the next step is to onboard these professionals and educate them on your content strategy and what being an SME entails.

SME 80

SME Marketing Strategy Marketing & Strategy Work Management 80

Marketing Insider Group

JULY 18, 2015

If a subject matter expert (SME) speaks and no one hears him, is he really a subject matter expert? There are many ways to unleash your subject matter expertise with social media. You just have to start building your reputational footprint by talking your insight-based talk in the social watering holes where your customers frequent!

Social Media 100

Social Media SME B2B Thought Leadership Media 100

Onalytica B2B

OCTOBER 26, 2016

Whether you’re a social media addict compelled to share picturesque sunsets and Tumblr worthy salads, or you’re partial to the standard social media check during your daily commute, you’re bound to have noticed the rise in sponsored posts on anything from the latest teeth whitening set to the current protein shake fad or must-have fashion accessory.

Paid Search Agency 186

Paid Search Agency Ads SME Brand Identity 186

Tiecas

MARCH 21, 2024

Promote your booth presence and offer across social media, email, and even targeted ads. Multiple Touchpoints & Stakeholders: Today’s industrial buyers interact with your brand across various channels and engage with multiple decision-makers. During-Show: Capture leads with interactive elements, not just brochures.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

EveryoneSocial

DECEMBER 19, 2022

And it’s even more important today since standing out among a sea of brands, products, and channels is insanely challenging. Many businesses today have grown significantly in brand awareness and revenue just because their leaders are highly active on social media, on podcasts, at events, and more. Subject Matter Experts.

Thought Leadership 52

Thought Leadership B2B Thought Leadership Webinar Metrics Ad Building 52

markempa

AUGUST 19, 2012

Do you know where your social media is contributing? Honestly, it’s almost unfair to compare social media engagement to other channels,” Kelly confesses. Unlike online advertising or PR, or even TV and radio, [there are] over 500 forms of engagement we’ve tracked through the social channel. Share Links.

Social Media 120

Social Media Social Marketing B2B Marketing SME 120

Marketing Insider Group

JULY 14, 2020

The year 2020 has seen a culmination of disruptive forces — COVID-19, a recession, and social tensions. The Disruption Began with the Digital Channels and Devices. In just 17 years, LinkedIn has become a valuable channel for marketers. In just 17 years, LinkedIn has become a valuable channel for marketers.

Paid Content 290

Paid Content Ad Frequency Paid Search Agency Marketing Budget 290

Conductor

JULY 8, 2022

When team members have questions, the internal SME can provide guidance around the platform’s functionality and assist others with their specific use cases. Socialize platform value to individuals. All of these are effective ways to get your users’ eyes (and interest) on the organic channel and increase platform adoption.

Marketing & Strategy 105

Marketing & Strategy SME Work Management Training 105

PureB2B

MAY 18, 2021

Social Media Automation – Social media is now an indispensable channel for marketers if they want to reach their target audience. As a constant staple to be seen in social media, companies need to constantly churn out posts. One of the most successful social media campaigns was the #EasyOrder by Domino’s.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Automation B2B Marketing 62

PureB2B

MAY 18, 2021

Social Media Automation – Social media is now an indispensable channel for marketers if they want to reach their target audience. As a constant staple to be seen in social media, companies need to constantly churn out posts. One of the most successful social media campaigns was the #EasyOrder by Domino’s.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Automation B2B Marketing 62

ClearVoice

DECEMBER 21, 2018

Include your Twitter or LinkedIn profile (only if they’re built-out; better to send no social profiles than weak ones). In your pitch, you should: Demonstrate that you have the public relations skills to secure the requisite SME or VIP. In your pitch, you should: Show some serious social proof up high in the pitch.

SME 105

SME Ideal Customer Profiles Guidelines Copyright 105

Content4Demand

JANUARY 15, 2021

Some content may be usable with only moderate refreshing, reversioning, revising or additional information—updating that may only require an SME call or a little more research. Pull short clips from videos and webinars to use on social media channels. Some content may be usable as is, with absolutely no changes. Get Creative.

SME 66

SME Content Cross-Selling Webinar Metrics 66

Content Standard

OCTOBER 8, 2020

When we channel these qualities in our own content, we become insiders. For example, Glenmede , an impact investing firm, appeals to ethical investors with content from a stable of professional journalists and financial consultants who specialize in topics from renewable energy to social policy, capital markets, and investment strategy.

Peer-to-peer 98

Peer-to-peer SME Content Trust Marketing 98

Content Standard

MARCH 14, 2019

Livestreaming at its core is a highly engaging, easy to produce, and cheap format, and it’s one your audience is likely to prefer : 80 percent of brand audiences would rather watch a company’s live video than read its blog, and 82 percent prefer live videos from a brand over social posts. So how do you test the waters?

Tactics 108

Tactics Brand Identity Branding Planning 108

nDash

NOVEMBER 3, 2021

SMEs : Many clients on nDash find it helpful for the writer (regardless of their own expertise) to interview an in-house subject matter expert (SME) to ensure that the whitepaper conveys the proper insights and expertise their audience expects. Social Media Posts. Prices (average). Technical Expert. Topic Familiarity.

Top of Funnel 98

Top of Funnel Case Study Case Studies Work Management 98

ClearVoice

JULY 13, 2022

Best marketing channels to reach millennials. Currently, social media channels change from year to year. Still, with 30 percent of social media users claiming to use or like Snapchat, it’s impossible to ignore as a possible avenue for brands geared toward younger users. So where, exactly, are they hanging out?

Planning 52

Planning Paid Search Agency Content User-Generated Content 52

Exo B2B

MAY 1, 2020

The potential client is a very good SME in the IT field and will need to deploy a significant international growth strategy. Your digital channels. Social networks and directories: . More concretely, the objective of this post is to share an experience with a company that preferred to put a brake on its marketing.

B2B Marketing 59

B2B Marketing Planning B2B Ideal Customer Profiles 59

Moz

SEPTEMBER 21, 2020

The same thing can be said for businesses that are building a social media presence or a new newsletter following. If you have a video on a relevant topic, it can be repurposed into various individual pieces of content and distributed over a period of time across the right channels. You start with video. Let’s walk through the process.

SEO 85

SEO Top of Funnel SERP Content 85

Savanta

MAY 18, 2011

How effective, the question continued, would different communication channels be in grabbing their attention? . The fourteen channels explored fall into four categories based on their effectiveness. Prioritise – channels with the highest impact. Deploy selectively – channels without mass appeal but effective amongst many.

SME 120

SME Advertising Channels Telemarketing Multi-Channel 120

Bluetext

APRIL 14, 2023

But most firms have built valuable mechanisms to reach customers and prospects via email and other channels, and there are seamless, non-intrusive approaches to acquiring market data that can be used to anchor PR initiatives (media pitches, bylines, social media posts, etc.). The problem?

Digital Transformation 26

Digital Transformation PR Marketing AI Thought Leadership 26

Televerde

MAY 24, 2018

Social media: the virtual marketplace. The advent of social media has given marketing and sales new ways to connect to prospects and clients. At the same time, social platforms enable sellers to provide thought leadership, build a social footprint and share the value and functionality of their services and solutions.

Social Media 40

Social Media Social Marketing Media SME 40

Hubspot

JULY 7, 2015

As content marketers aim for these goals, one ingredient can distinguish popular content from something that barely gets noticed: the input of a subject matter expert (SME). It’s not a stretch to say an SME will offer immense benefits to a content project. Content’s Newest Ally: The Subject Matter Expert.

Advertising Agencies 28

Advertising Agencies SME Outreach Planning 28

Hinge Marketing

OCTOBER 1, 2015

Your marketing strategy has to cover a lot of territory—messaging, lead generation, content development, PR, social media, events, campaigns, and more. Showcases Your Subject Matter Experts (SMEs) and Thought Leadership. Social media. Consider repurposing your speech and promoting it via: Blog posts. White papers.

Marketing Management 48

Marketing Management Consulting Advertising Agencies Marketing Strategy 48

Directive Agency

SEPTEMBER 3, 2019

Leverage the Top Marketing Channels with Your Content. To get your content out, it’s imperative that your content is discoverable via search marketing and social media. You need data-driven and credible content to drive these channels. Establish yourself as a subject matter expert (SME)?

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

Martech

FEBRUARY 23, 2024

Rather than rely solely on hypothesizing what an audience may want to read, savvy B2B marketers tap into social listening. This allows you to directly monitor your prospects’ and customers’ own words across social platforms. Ensure a diverse range of social platforms. It involved: Taking the list of attendees.

Social Marketing 127

Social Marketing B2B Marketing Content Marketing B2B 127

Integrated B2B

OCTOBER 8, 2012

It is high time to get these experts and their specialist knowledge out of the basements, into the light, and on to social media, but how do you do this without traumatizing everyone involved? With the advent of social media this has never been easier, but where do you begin? A quick way to get started is video. Here’s why and how.

Thought Leadership 40

Thought Leadership B2B Thought Leadership SME Peer-to-peer 40

Moz

FEBRUARY 22, 2021

For an established national retail brand with a thriving social media following, schema optimisations contributed to a 50% increase in organic conversions within a month. But I’ve also seen Google Shopping clicks show as part of the (other) channel. Want to learn more about technical SEO?

SME 62

SME CMS Development Marketing Websites Industry CMS 62

Buzz Marketing for Technology

JULY 7, 2008

Nuggets from Social Media workshops as of late… posted in Uncategorized |. The answer is NOT always social media/community - that would be another warning sign if it was. If your subject matter expert is also your PMO, you are either over-paying for PMO help (bad) or being undercharged by your SME (good job!). Share This.

Social Media 100

Social Media Communities Wiki Work Management 100

Magisto

JULY 1, 2019

As an SME, this is one of the best tools to stay organized at work. You can easily discover how much time is spent on email, in meetings, doing research, or on social media. It’s easy to use this time management app for sending reminders via social media such as Twitter, email, Instant Messenger, or text messages.

Work Management 68

Work Management Enterprise Management Marketing Management Budget Programs 68

Pam Didner

JULY 15, 2022

Provide social media training to SMEs, encouraging them to be the influencers or brand ambassadors of their fields. Promote their published work on various social media channels. What is the SME’s point of view? Sometimes, SMEs don’t want to write; they just want to talk. What are some use cases?

SME 87

SME Content Marketing Planning Paid Search Agency 87

Hubspot

JUNE 7, 2011

As more and more users flock to social media, small businesses must find a way to use these channels to reach their target markets. It can often seem daunting to cut through the social media clutter; however with these 5 strategies, you’ll be well on your way to social media marketing success. Narrow Your target.

Small Business Marketing 28

Small Business Marketing Social Media Social Marketing Media 28

Marketing Insider Group

NOVEMBER 30, 2020

Or, they may have the majority of the budget allocated to paid channels to boost content but not focused on actually producing it. That’s not the only content you’ll be creating—video, social posts, infographics, eBooks, etc. They may have budget limitations that prohibit them from adding to their team. Consistency and Frequency.

Allocation 271

Allocation Ad Frequency Content Marketing Top of Funnel 271

ClearVoice

AUGUST 14, 2023

Use the right content marketing channels Different channels have different levels of effectiveness, depending on the content type and the audience’s preferences. Identify your audience’s preferred channels and tailor the content for maximum impact and engagement. Share your insights and expertise with a wider audience.

Top of Funnel 52

Top of Funnel Webinar Metrics Marketing Strategy Marketing & Strategy 52

Vision6

JANUARY 10, 2024

Engaging with naysayers on social media and online forums isn’t just about reputation; it’s creating a culture of continuous improvement. Source: SME Strategy 6) Make communication two-way Encourage feedback and seek opinions from stakeholders. This can only be achieved through an informal communication channel.

Effectiveness 52

Effectiveness Research Tips Lead Ranking 52

SmartBug Media

SEPTEMBER 23, 2020

21 Kick-Ass Social Commerce Tactics to Sell More Today. Creating a World-Class Business YouTube Channel (and actually generate leads). During this session, Zach talked about the 5 strategies you need to implement on your YouTube channel in order to grow it into a lead gen source. Does your channel have branding?

Lead Generation 105

Lead Generation Generation Leads Lead 105

Tiecas

JANUARY 17, 2024

As a content marketer, you are responsible for extracting the key talking points from your SMEs and expanding them into cohesive, customer-centric content that addresses the audience’s challenges. Have the SME review and vet your draft and publish it under their names. Manufacturing blogging is an excellent channel for this.

Differentiation 52

Differentiation Work Management Case Study Case Studies 52