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10 reasons why email is more important than ever

Martech

And email with signatures can be a great way to add a personal touch. If you’re new to email signatures, you may be wondering what they are and why your brand needs them. And if you use corporate signatures already, you may not be getting the most out of them right now. Email signatures are not new.

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Two-thirds of marketers report mid-year budget cuts

Martech

Also, many marketers are out of sync with how customers want to hear from them — focusing on social media instead of email. Seventy-eight percent of marketers surveyed say email is given priority in their budget, followed by social media (66%) and SEO/content marketing (56%). consumers with the help of research firm Censuswide.

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The Anatomy of a Winning Omnichannel Strategy

Vision6

Understanding the metrics you’re tracking is essential for effectively allocating resources and engaging the right channels in your omnichannel strategy. By identifying key performance indicators (KPIs) upfront, you gain insights into which channels are driving the most value and where to focus your efforts for maximum impact.

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 5 Key Benefits of Email Marketing for Small Businesses

Scoop.it

If you think about it, small businesses must be very cautious about the marketing channels they pick because they have limited resources and budgets. Don’t forget to include your email signature as well. Source Email signatures are great at raising brand recognition. That’s why email marketing is a perfect fit for them.

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Where Do Case Studies Fit into Your Content Marketing Strategy?

Marketing Insider Group

Case studies act as social proof – giving prospects the peace of mind they need before deciding to work with or buy from you. Repurposing case studies to appeal to audiences across different channels is a smart and cost-effective way to make your content go further. 92% of people will look for social proof before making a purchase.

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Seven Ways to Amplify Your Thought Leadership with Professional Awards

Trade Press Services Newsletter

Do the same on any other social media platforms you are active on. Winning an award typically comes with a logo or insignia that can be used in email signatures, business cards, websites, marketing materials, paid advertising and social media channels. Be sure to add any relevant hashtags to your post.

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UK fashion influencers redefining style

Sprout Social

They also embody what consumers seek most from brands on social media: authenticity, which is ranked as the number one thing consumers want to see from brands in The Sprout Social Indexâ„¢. And to get you inspired for your next social media marketing campaign, we’ll share our list of some of the top UK influencers.