markempa

MAY 30, 2017

From there, we grew that, sold that to Exact Target which was then acquired by Salesforce.com. I write for lots of different publications, and now I head up the forward-looking marketing ideas and theories as Principal of Marketing Insight at Salesforce.com. So, the progression of communication channels.

Linkedin 297

Linkedin Research Studies B2B 297

Salesforce Marketing Cloud

JANUARY 22, 2024

When you place a final draft into a generative AI tool, it can pump out starter social copy, TikTok scripts, and even meme recommendations, in seconds. We foresee using AI more this year to help us atomize our content across multiple channels. Feel free to email me at cwarsham@salesforce.com. Atomization.

Marketing AI 59

Marketing AI Content Marketing Paid Search Agency Copyright 59

Leadspace

JANUARY 4, 2017

DMP becomes mainstream, and not just for ad buying. Why did Oracle, Adobe, Salesforce.com, Neustar, Neilsen all pay top dollar the last few years to acquire leading DMP technology companies? across this wide array of applications is massive. Category #2: Identity Management. We read about it, see movies on it, but it’s not real yet.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Customer Experience Matrix

NOVEMBER 24, 2016

Obviously the system has been updated many times since then but its core approach to optimizing real-time decisions across all channels has stayed remarkably constant. It competes with the usual enterprise suspects: Adobe , Oracle , Salesforce.com , IBM , and SAS. It brings together audiences, offers, and actions.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

MARCH 16, 2016

Mariana finds other people who match the personas, using its deep understanding of social data to accurately identify and find contact information on larger numbers of relevant people than other vendors. They then choose which personas get which messages, set a budget and timeframe for each channel, and let Mariana execute the campaign.

Ad Building 120

Ad Building Work Management Ideal Customer Profiles Marketing Management 120

ViewPoint

APRIL 2, 2013

Weber Shandwick is creating a new unit to capitalize on content marketing --a channel which advertisers have been increasingly interested in investing. Among the capabilities Weber Shandwick will market via MediaCo are native advertising and digital media buying. From #SXSW: Charting the Road Ahead for B2B Marketing.

B2B Marketing 120

B2B Marketing Linkedin PointClear Marketing Automation Services 120

Customer Experience Matrix

APRIL 10, 2014

More important, the value of platforms has been widely recognized through the tech industry for decades: classic examples include Salesforce.com ’s own AppExchange, Apple ’s iPhone AppStore, Microsoft ’s operating system software, and, going way back, the original IBM System 360.

Marketo 120

Marketo Marketing Automation Services Conference Work Management 120

Customer Experience Matrix

MAY 5, 2016

Like Engagio’s earlier analytics products, PlayMaker starts by pulling data from Salesforce.com CRM and attaching leads to accounts. So – like all good marketers – Miller has found a distinctive message that accurately distills what’s unique about his product. Let’s look a little closer. This reporting was part of Engagio’s original products.

Account Based Marketing 120

Account Based Marketing Marketing Automation Services Service Paid Search Agency 120

Webbiquity

JULY 12, 2016

HubSpot’s “all in one” marketing software includes a complete content management system (CMS) for building a website and blog, SEO and social tools, analytics, a landing page builder, and email segmentation and sequence automation. Integrates with popular platforms like Microsoft Dynamics and Salesforce.com.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Heinz Marketing

DECEMBER 9, 2021

Some of these features might include CRM overlap and integration where the capabilities span across multiple platforms, data cleaning/cleansing, social media integrations, and technology prospecting. Orchestration: Kickstart your go-to-market activities across the technologies and channels you know and love. Let’s get into it!

B2B Sales 70

B2B Sales Enterprise Management Zoominfo Work Management 70

Customer Experience Matrix

JULY 15, 2013

Its core offerings include a huge database of media contacts; media monitoring and social listening; and press release distribution. It lacks the Salesforce.com integration of B2B systems (due early next year), the lightweight CRM of micro-business systems, and the lead scoring and distribution of both.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Social Marketing 120

Customer Experience Matrix

NOVEMBER 4, 2010

When I reviewed Right On Interactive in a July 2009 post , the company was selling its 5Buckets marketing software as a multi-channel output generation tool that complemented conventional marketing automation systems. CRM integration: Right On can synchronize data with Salesforce.com and Microsoft CRM on a regular basis.

Salesforce.com 120

Salesforce.com Lead Scoring Lead Ranking Marketing Automation Services 120

Customer Experience Matrix

JANUARY 22, 2014

nurture campaigns), and share leads with a CRM system like Salesforce.com. Not quite standard but increasingly common features include social media sharing and tracking, Webinar integration, visitor identification via reverse IP lookup, and capturing campaign information from Google AdWords.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Automation Automation 120

Customer Experience Matrix

NOVEMBER 4, 2014

Fair enough, but Lytics still perfectly fits my definition of a CDP: a marketer-controlled system that supports external marketing execution based on persistent, cross-channel customer data. Pricing is based on the number of customer profiles and channels managed and includes all the existing connectors.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Enterprise Management Marketing Management 120

Adobe Experience Cloud Blog

OCTOBER 26, 2011

Here’s an amazing example of how you can transform press into celebrity with effective, multi-channel marketing. More than 40K attend this software technology conference, and many expect to hear each year from Marc Benioff, CEO and chairman of salesforce.com. The salesforce.com team was ready with handouts and matching Salesforce garb.

PR 48

PR Salesforce.com Multi-Channel Planning 48

The Point

OCTOBER 20, 2011

There’s a lot to like about the email below received last week from Radian6 , makers of social media monitoring tools (and recently acquired by Salesforce.com.) The headine: “Strategically Social: 5 Keys to Becoming a Social Business” promises a specific, tangible learning benefit (“5 Keys”), drawing the reader into the copy.

Email Campaigns 100

Email Campaigns Salesforce.com Campaigns Demand Generation 100

Customer Experience Matrix

APRIL 2, 2015

You can download the slide decks from the MarTech Slideshare channel.) A panel with Oracle , Salesforce.com and Marketo , where incisive questions from Chief Martech Himself Scott Brinker highlighted the different philosophies underlying each vendor’s marketing cloud and how few companies really deploy any cloud in full. -

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

DECEMBER 4, 2012

I wrote in February about one set of these vendors: Balihoo and others that specialize in helping central marketing organizations work with channel partners such as dealers and franchisees. As the table accompanying my Balihoo post indicates, these are pretty much standard features for channel partner systems. Integrations with ACT!

Marketing Automation Services 120

Marketing Automation Services Paid Search Agency Marketing Automation Advertising Agencies 120

Customer Experience Matrix

SEPTEMBER 13, 2012

Since then, the company has grown its customer base more than ten-fold (it won’t release specific figures), won the Dynamics Marketplace Solution Excellence Partner of the Year award, signed up more than 250 channel partners around the world, and attracted outside funding. Sounds like the idea has legs. The product has matured as well.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

Customer Experience Matrix

DECEMBER 13, 2012

It’s more than three years since my original post about SiteCore’s plans to transform itself from a Web content management system to a platform for cross-channel customer experience management. SiteCore does offer the key B2B marketing automation capability to synchronize with CRM products including Salesforce.com and Microsoft Dynamics CRM.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

AUGUST 28, 2014

As a quick refresher, CDP is defined as “a marketer-controlled system that supports external marketing execution based on persistent, cross-channel customer data.” Standard integrations are available for Salesforce.com , Oracle Eloqua and Marketo. The system standardizes and deduplicates this data at the individual and company levels.

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120

SWZD

SEPTEMBER 30, 2019

She said that their go-to market strategy focuses heavily on channel partners, who she said are “not just for fulfillment, but they actively market and sell the product.” The Ruckus salesforce assists the channel on the larger transactions. She said they market based on audiences, and not around product.

Salesforce.com 48

Salesforce.com Thought Leadership Cross-Selling SMB 48

Webbiquity

FEBRUARY 28, 2011

You can follow Marshall Kirkpatrick’s entire Social Strategists list, based on Jeremiah’s list, here , but what if you want to get a bit more granular and be a bit more selective in your following? List of Corporate Social Strategists for 2011. Here you go. Serious disconnect there.). Anyway, on to the list!

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

markempa

FEBRUARY 18, 2013

With a complex sale, many personal touch points in customer relationship management are present – such as directly answering a question posted on social media or an online forum. The first technology that comes to mind is CRM software, such as Salesforce.com or Microsoft Dynamics. Defining CRM: Thoughts from three experts.

Sales Management 120

Sales Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JUNE 29, 2011

But ExactTarget has added mobile, Web pages, and social in recent years. The IMH, as we cognoscenti call it, combines ExactTarget's email, mobile, Web pages, Web visitor tracking, and social media with external touchpoints as well as Salesforce.com and Microsoft CRM.

Eloqua 120

Eloqua Marketing Management Marketing Automation Services Lead Ranking 120

Adobe Experience Cloud Blog

JUNE 4, 2013

Author: Phil Fernandez Today, Salesforce.com announced plans to buy ExactTarget. Our comprehensive solution includes great email capabilities, but goes much deeper to include enterprise-class marketing automation, social marketing, marketing financial management, and revenue cycle analytics. Where marketing is going.

Acquisitions 48

Acquisitions Enterprise Management Salesforce.com Work Management 48

SnapApp

OCTOBER 1, 2013

SalesForce.com is centralizing its marketing cloud offering under ExactTarget. Provide Channel Specific Content. It’s not enough to simply distribute content in all channels. Creators need to provide content that is relevant in each channel. If they’re going to succeed, social media will be an important tool.

Salesforce.com 48

Salesforce.com Mobile Advertising Mobile Marketing Conference 48

Adobe Experience Cloud Blog

OCTOBER 17, 2012

I’ve (almost) recovered after a massive Marketo presence at Dreamforce with our friends at salesforce.com. One of the headlines from Dreamforce was obviously salesforce.com’s launch of their Marketing Cloud. I discussed all this and more in this interview with salesforce.com’s Aaron Farley. Check it out.

Marketo 48

Marketo Marketing Automation Services Salesforce.com Video Marketing 48

Vidyard

OCTOBER 7, 2013

With thought leaders from both Salesforce.com and DocuSign set to speak, I wasn’t the only one in the room geekin’ out at the prospect of learning about marketing strategy direct from Victor Haseman and Meagen Eisenberg – and they didn’t disappoint! As Salesforce.com discovered, CTAs outperform traditional banner ads.

Video Marketing 50

Video Marketing Salesforce.com B2B Thought Leadership Paid Search Agency 50

The Point

SEPTEMBER 6, 2011

To reach end users, the company relies primarily on a network of channel partners, including satellite operators, telecom companies, and internet service providers. First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

Biznology

APRIL 2, 2015

Marketing is becoming almost like a social science. Jeffrey Rohr, VP of marketing insights at Salesforce.com, puts a slightly different spin on this matter, with his intriguing point that B2Cis increasingly taking a page from the B2B playbook. Look at e-commerce and social media,” he says.

B2B Marketing 80

B2B Marketing B to B Marketing Management Paid Search Agency 80

Customer Experience Matrix

FEBRUARY 21, 2014

These now extend beyond display ads to social media advertising through Facebook and LinkedIn, Web site personalization through Adobe, Web analytics through Google Analytics and Adobe, and integration with Salesforce.com CRM, BlueKai DMP, and Eloqua marketing automation. Other partners will be added over time.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

markempa

DECEMBER 12, 2016

My methodology was compiling the aggregate social shares across Twitter, LinkedIn, Facebook, and Google+. To keep valuable field salespeople productive, many of the more innovative sales and marketing departments build “sales development” teams including Oracle, Marketo, HubSpot, HP, and Salesforce.com. Just to name a few. Here’s why.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Scoring Lead Ranking 84

ANNUITAS

MARCH 18, 2014

If you are using Salesforce.com, for example, and you have doubts about sending you administrators to Dreamforce there is a serious problem. What if we could automatically post to social media when a new content asset and landing page are built out? Social media is content. Step Three: Content. Step Four: Technology.

Process 100

Process Planning Marketing Automation Services Demand Generation 100

EMagine B2B Blog

JANUARY 19, 2015

The leaders in CRM services are Salesforce.com, SugarCRM, Oracle and Workbooks. Your web presence includes factors outside of our own website and social media channels. It also includes what others are saying about you in reviews and social media engagement. WPO – Web Presence Optimization.

Cost per Lead 40

Cost per Lead Work Management Marketing Management Paid Search Agency 40

Only B2B

JANUARY 24, 2018

All you need right now is to look beyond the fancy social networks to expand your influence, increase exposure and grow your reach. Tumblr is a microblogging and social networking website that is used for content syndication by the content marketer. 20 Content Syndication Tools To Exponentially Increase Domain Authority. ShareThis .

Digg 89

Digg Enterprise Management CAN-SPAM Network Marketing 89

ViewPoint

MAY 10, 2012

Social Media’s Maturing: In-House Resources & Social Advertising. Click to start video at this point — Christopher notes the importance of the maturing of social media marketing in the last year by saying, “It’s no longer a hobby. ” Convergence: Technology, CRM & Social Media.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120