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5 Email Trends to Watch in 2018

Inbox Insight

Rather than smothering your potential customers in content you think they’re interested in, you’re providing content they actually are actively interested in – resulting in higher engagement, stronger relationships and significantly raises the likelihood of a sale. Artificial Intelligence.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

One side of the supply helps firms generate demand — acquire leads in a sales-led “push” model, one that feels more focused on outbound communication. I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. I’m sure I forgot a few.