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Questions to ask vendors before buying a customer journey orchestration solution

Martech

For example, if you seek to harness the data coming from your call center, make sure to ask vendors about their capabilities in this area, and their ability to perform sentiment analysis on the conversations happening in that channel. Decide whether or not you need to engage in a formal RFI/RFP process. Processing.Please wait.

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20 questions to ask marketing automation vendors during a demo

Martech

Marketing automation platforms often play a central role in marketing technology stacks, especially given the importance of email as a marketing channel. To start, set up demos with your shortlist of vendors within a relatively short timeframe after receiving the RFP responses to help make relevant comparisons.

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How to Build a CDP RFP Generator

Customer Experience Matrix

(This comes from vendors who are now receiving many poorly written CDP RFPs.) These questions are intertwined: use cases determine the capabilities users need; requirements are the heart of an RFP, and finding which vendors have which capabilities is the goal of vendor selection. Since it exists, you can leave it out of the RFP.

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More evidence that the Golden Age of Salestech has arrived

chiefmartech

I recreated the following chart based on their data that shows a remarkable shift in the channels that B2B buyers choose for researching, evaluating, ordering, and reordering: From 2019 to 2020, traditional buyer/seller interactions were down across the board. Not surprising.

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24 questions to ask account-based marketing vendors during a demo

Martech

Decide whether or not you need to engage in a formal RFI/RFP process. Does the tool show where visitors came from (channel or campaign)? Can we manage cross-channel campaigns (in all of our relevant channels) through the tool? Narrow your list down to those vendors that meet your criteria. clicks and content views)?

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How to work with social media agencies (and where teams always go wrong)

Sprout Social

Managing your channels on a day-to-day basis? That’s the person who watches the entire flow of content going out on your channels and serves as the final check and gatekeeper. Community management It is possible to bring on an agency to manage your channels daily, but this is one I’d offer with a grain of salt. Be specific.

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Five ways business buying is changing: Ignore these at your peril

Biznology

Here are some tips for how marketers can take advantage of this new channel. They want fast, personalized service, pricing transparency, ease of use, a human face, seamless integration across contact channels, and mobile access. You’ll find ratings sites like TrustRadius , Capterra (now owned by Gartner), Clutch.co