Martech

MARCH 27, 2024

The gaming industry saw a lot of disruption over the last year, including the consolidation of major publishers, layoffs and canceled game releases. They consider it the second-safest digital channel, just behind CTV, and safer than social media, digital audio and digital display. Image: IAB. Image: IAB. Guidelines.

Advertising Agencies 106

Advertising Agencies Planning Mobile Advertising Budget Programs 106

Martech

SEPTEMBER 18, 2023

HubSpot’s August releases include additions to its AI tools, numerous reporting and forecasting improvements, commerce updates and more. Many updates were beta-released in preparation for HubSpot’s annual conference. Save time and prevent errors with AI HubSpot released many AI capabilities in 2023.

Top of Funnel 123

Top of Funnel Forecasting SMS Work Management 123

SmartBrief - Marketing

JANUARY 29, 2024

Ads that are released beforehand get just as much attention, emotional reaction and resulting brand impact as when they air on CBS’ broadcast. Creative effectiveness platform System1 Group analyzed all the ads from Super Bowl LVII in 2023 and found that among the top ads, 60% released their ads early. Think again.

Mobile Advertising 83

Mobile Advertising Amazon Broadcasting Newsletter 83

Webbiquity

FEBRUARY 21, 2023

Put simply, while 38% of consumers say they trust brand-produced social media content , 61% trust influencer recommendations. Marketers searched out, followed, and created spreadsheets filled with influencer names, contact information, and social media links. Moreover, we always test diverse marketing channels. billion in 2022.

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

KoMarketing Associates

NOVEMBER 9, 2021

Cordial published its “Cross-Channel Marketing Study,” and statistics indicated that over the last year, most marketers (61%) have grown their email subscription list. Cheetah Digital released its “Digital Consumer Trends Index 2021” report, and data suggested that email is still overwhelmingly the top driver of sales.

Email Marketing 235

Email Marketing Banner Ads SMS Banners 235

Zoominfo

NOVEMBER 20, 2023

Early successes we’ve noted include assistance in analyzing campaign performance, creation of email sequences that reflect the company brand, and the summarization of core content into derivative assets, such as video scripts and social media posts. The results, however, are irrelevant if AI systems are fueled by low-quality data.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

Trade Press Services Newsletter

NOVEMBER 2, 2023

Create and Distribute a Press Release and Add It to Your Press Kit. Writing and distributing a press release to announce your accomplishment should be the first thing you do after receiving the good news. Add the release and any media coverage you obtain to your press kit. But don’t leave the trophy on a shelf to collect dust.

Thought Leadership 130

Thought Leadership Peer-to-peer Press Trade Show 130

Martech

DECEMBER 15, 2023

HubSpot’s November releases include deal pipeline rules, improved funnel reporting, allowing prospects to add guests to meetings on the scheduling page and more. You can select which inbox channels sync to Slack. This includes manually logged emails and emails from connected inboxes such as Gmail.

Top of Funnel 111

Top of Funnel Terms and Conditions Forecasting Paid Search Agency 111

Marketing Insider Group

MAY 4, 2021

It’s not just one strategy; it’s a combination of many channels and tactics, all of which you can seamlessly carry out with content amplification tools. Amplification can leverage many channels. You can post on your social media profiles organically as the first means of distribution. Using paid channels is also an option.

Paid Content 277

Paid Content Tools Paid Search Agency Content 277

Webbiquity

OCTOBER 11, 2022

Posting customer success stories on your website and other digital channels is one type of social proof that can help convince prospects to give your product a try. Use Social Media Platforms to Your Advantage. Improve Your SEO. Partner With Influencers.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Launch Marketing

APRIL 10, 2024

Social media has become an important marketing channel for B2B startups. 89% of B2B marketers use LinkedIn for lead generation and by 2025 it is projected that 80% of B2B sales interactions will occur on digital channels. Social media also provides access to a key demographic for B2B businesses, the decision-makers.

Startups 62

Startups Social Media Social Marketing B2B Marketing 62

Webbiquity

MARCH 2, 2021

There is tremendous leverage to be gained by optimizing the use of both channels together. And finally, it presents a deep dive into what type of content to create at each stage of your event and what channels to use to maximize the impact of that content. Pre-Event Content Types and Distribution Channels.

Event Marketing 271

Event Marketing ROI Multi-Channel Advertising Agencies 271

Top Rank Marketing

DECEMBER 1, 2023

MarketingProfs Google November 2023 Core Update Finished Rolling Out Search giant Google’s most recent core search algorithm update launch has concluded its implementation phase, some 25 days after the firm’s November 2023 core update first rolled out, making it one of the lengthiest update releases, Google recently announced.

B2B Marketing 101

B2B Marketing Search Marketing B2B Multi-Channel 101

Webbiquity

JULY 18, 2023

Those are just a few of the takeaways from HubSpot’s recently released The State of Marketing: Marketing Trends in 2023 from AI to Z report. The most popular slice to partner with is micro-influencers, those with a social media following of 10,000-99,999 followers or subscribers; 64% of marketers plan to work with these individuals.

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. And for consumers with money to spend, there are new ways to shop through social commerce. Here are some ways that marketers will leverage social media in 2024.

Gartner 138

Gartner Advertising Agencies Paid Search Agency Ad Exchange 138

SocialPilot

JANUARY 21, 2024

Social media has too many things to offer to brands and users. A call-to-action can be a slight nudge for commenting on your social media posts or the final call to sign up for a free trial. You can even use social media CTA to distribute your gated content like downloading an ebook, templates, checklist, or more. Let’s explore!

Social Media 119

Social Media Examples Media Urgency Marketing 119

Martech

NOVEMBER 13, 2023

“That’s why Catch+Release is so important for us as a vendor — I’m not just blowing smoke, this is really intentional.” ” Licensing and developing user-generated content How does Catch+Release differ from other well-known suppliers of image and video content like Shutterstock, Getty Images and Adobe? .”

User-Generated Content 77

User-Generated Content Paid Search Agency Advertising Agencies Generation 77

Martech

SEPTEMBER 8, 2023

It can generate content for your email campaign, social media posts and website pages, suggest changes to email text, image and layout; and translate content into several languages. The predictive feature identifies preferred channels, predicts buying habits and recommends products. Get MarTech! In your inbox.

Amazon 116

Amazon Ideal Customer Profiles User-Generated Content Outreach 116

Contently

FEBRUARY 28, 2023

Hubspot recently released the Hubspot Podcast Network for professionals looking to build their skills in different areas of business. That’s 30x the average of other channels. This means releasing new episodes regularly, whether it’s daily, weekly, or monthly. Why Use Podcasts in Your Content Marketing Strategy?

Marketing Strategy 138

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 138

Martech

JANUARY 25, 2024

And now, this week’s AI-powered marketing technology releases. It also offers AI-generated drafting, content optimization, collaboration, and cross-channel scheduling features. is a content ideation machine that uses generative AI to create strategic and cross-channel content. The post AI-powered martech releases and news: Jan.

Marketing AI 80

Marketing AI Paid Search Agency Lead Ranking Psychographics 80

Martech

OCTOBER 11, 2023

As retailers continue to build out their RMNs, they should prioritize specific channels that brands prefer — many of them logged-in channels. This includes email newsletters and other promotional emails, video streaming services and social media. Marketers see two main challenges to further growth in RMNs.

Planning 117

Planning Marketing Plans Spending Network Marketing 117

Martech

APRIL 4, 2024

And now, here’s this week’s AI-powered martech releases and features: Storyblocks , a stock media platform with video creation and workflow functionality, added new search enhancements powered by AI. is an AI agent designed to assist SMBs with social media strategies, content creation and channel management. That’s not good.

Marketing AI 64

Marketing AI Paid Content Marketing Management Forecasting 64

Martech

DECEMBER 20, 2023

Influencer marketing is booming across social channels, with the value of the industry expected to surpass $20 billion in 2023 and over 80% of marketers attesting to its effectiveness. As one might expect, younger consumers in this sample value mobile (just) ahead of websites, with social media not far behind. By the numbers.

Sample 97

Sample Customer Surveys Mobile Marketing Statistics 97

Trade Press Services

MARCH 4, 2024

Organizational news can be shared through press releases, news outlets, case studies, and social media. To capitalize on trending topics, leverage social listening tools to identify relevant and current topics. Examples include email newsletters, webinars, and social media posts. This builds a loyal following of buyers.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Martech

AUGUST 31, 2023

Here are this week’s AI-powered marketing technology releases: OpenAI ‘s ChatGPT Enterprise is a business-grade AI chatbot that offers enterprise-grade security and privacy, unlimited higher-speed GPT-4 access, longer context windows and free credits to use the API. In your inbox. Business email address Subscribe Processing.

Enterprise Management 111

Enterprise Management Advertising Agencies API Multi-Channel 111

Top Rank Marketing

AUGUST 4, 2023

Ars Technica “We are releasing three more foundation models, for music and audio. Insider Intelligence How the Pandemic Changed Marketing Channels A mere 6.7 Insider Intelligence How the Pandemic Changed Marketing Channels A mere 6.7 B2B media market is expected to see 4.7 percent growth during 2023, totaling some $85.04

B2B Marketing 92

B2B Marketing Budget Programs ROI B2B 92

Martech

NOVEMBER 28, 2023

Changing the channels. One of the most impactful social media channels lost a significant number of advertisers when Elon Musk took over the platform. We’ll release the survey results, along with analysis from Scott Brinker of chiefmartec.com , in the first quarter of 2024.

Customer Surveys 102

Customer Surveys Budget Programs Click Rate Rules 102

Martech

JUNE 22, 2023

One is PR Assistant which helps draft press releases and personalize pitches to journalists. Another is AI Writing Assistant, powered by the ChatGPT API, which drafts social content and features a DALL-E integration, enabling users to complement posts with royalty-free images generated directly in the Meltwater app.

API 94

API Gartner Paid Search Agency PR 94

Martech

FEBRUARY 6, 2024

I dig up this old history — old by marketing technology standards anyway — because of my reaction to a presentation released last month by Winterberry Group, the management consultancy. Brands seek to optimize trade promotion investments both on-platform (digital and in-store) as well as off-platform (open-web and social).”

Trends 112

Trends Work Management Marketing Management Advertising Agencies 112

Martech

NOVEMBER 27, 2023

HubSpot’s October releases include same object associations, adding external webpages to campaigns, AI assistant and ChatSpot additions, and more. Track entire campaigns by adding external website pages (beta) Accurately track and report on your entire campaign by using the new release to add external, non-HubSpot webpages to campaigns.

Enterprise Management 88

Enterprise Management Hubspot Paid Search Agency Work Management 88

Oktopost

NOVEMBER 8, 2021

“What about paid social?”, Here’s what we think about it: the biggest value of integrating social advertising functionality into your social media management platform is all about DATA. Actually, you don’t have to imagine – with this week’s release, you already have it all inside Oktopost.

Linkedin 150

Linkedin Organization Ads Knowledge Base 150

Martech

FEBRUARY 20, 2024

Increasingly, B2B customers depend on self-guided research on digital channels to find out more about business products and services and reach buying decisions. Content produced and distributed by your business’s marketing team and partners should be available on any channel where your customers are conducting research.

Marketing AI 128

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 128

Top Rank Marketing

NOVEMBER 17, 2023

B2B Video Is Bringing in Customers [Report] 91 percent of B2B marketers have said that their organization has used video in marketing efforts, with 90 percent noting that video has helped increase traffic, while 71 percent of B2B brands have used videos created especially for social media, with 70 percent having utilized explainer videos — three of (..)

B2B Marketing 106

B2B Marketing Search Marketing B2B Google 106

Buffer

JANUARY 20, 2023

We want to be ready to handle that ticket volume, quickly answer any questions about any nuance of the new feature, and effectively channel feedback to the product teams that built it. The Product Marketing Manager will start drafting the comms for the launch, including the emails, blog posts and social content.

Paid Search Agency 100

Paid Search Agency Product Custom Publishing Work Management 100

Launch Marketing

JULY 19, 2023

It should drive all your work as a marketer, guiding every email campaign, blog, social post and similar touchpoint. For example, if you are promoting an event that your team is excited to be at, you can use a light-hearted attitude via social or email outreach. Your brand strategy will include a mixture of channels.

Brand Identity 107

Brand Identity Branding Marketing & Strategy B2B 107

Sprout Social

NOVEMBER 8, 2023

For example, let’s say a video game company drops a new game and monitors social media and gaming forums for player reactions. Acting on these real-time insights, the company releases a patch to adjust the difficulty settings and posts tips for navigating the challenging sections.

Work Management 110

Work Management Marketing Management Customer Satisfaction Analysis 110

Martech

MAY 4, 2023

It is a feature of Crowdsail, “a surprise and delight platform for companies to easily interact with fans on social media.” StructuredWeb ’ s ChannelGPT, an AI-powered feature of its enterprise through-channel marketing automation platform. The post AI-powered martech: This week’s new releases appeared first on MarTech.

Marketing AI 107

Marketing AI Marketing Automation Services CAN-SPAM eCommerce 107