Customer Experience Matrix

APRIL 25, 2013

These systems that gather customer data from multiple sources, combine information related to the same individuals, perform predictive analytics on the resulting database, and use the results to guide marketing treatments across multiple channels. I’ve recently written about some of them, including Reachforce/SetLogik and Lattice Engines.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Class 120

Business Brainz

JULY 11, 2021

Insight provides you with a holistic view of your target account, it will not only help you to develop a hyper-personalised content strategy for them but also identify the channels to best engage with them. So, those companies that can show their presence on relevant channels and add value to those buyers can achieve big wins.

Account Based Marketing 52

Account Based Marketing ABM Budget Programs Ideal Customer Profiles 52

Adobe Experience Cloud Blog

AUGUST 19, 2016

Businesses are 67% better at closing deals when sales and marketing are operating in lockstep, according to joint research by Marketo and Reachforce. Chances are you’re probably using content in your B2B marketing efforts, but are you leveraging all the available channels to get the most out of your content?

Lead Ranking 48

Lead Ranking B2B Marketing Account Based Marketing B2B Thought Leadership 48

Adobe Experience Cloud Blog

DECEMBER 18, 2008

The next interview in the B2B Marketing thought leader interview series is with Amy Hawthorne, Director of Marketing at B2B lead generation company ReachForce , and frequent contributor to the B2BLead blog. I’m really enjoying exploring all of the new and social media plays. B2B Lead Generation has changed A LOT over the last 10 years.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Lead Generation Reachforce 48

Adobe Experience Cloud Blog

APRIL 13, 2009

They go to events, enter social media discussions, read blogs, and so on. Amy Hawthorne , Director of Marketing at B2B lead generation company ReachForce, said that your prospects don't exist in silos, and your marketing efforts shouldn't either. Integrate Everything — Your prospects don't just visit websites. lead management.

Marketing Management 48

Marketing Management B2B Thought Leadership ROI Marketing Automation Services 48

Martech

JANUARY 13, 2022

Cloud-based Marketo Engage features 10 major capabilities for: Marketing automation to create, automate, and measure campaigns across channels. Social integration to identify potential and current customers. Campaign channels. Social media. Email to engage customers with relevant conversations in minutes. Lead management.

Marketo 121

Marketo Marketing Automation Services Enterprise Management Marketing Management 121

Customer Experience Matrix

SEPTEMBER 19, 2013

Most also perform their own scans of Web sites and social networks to extract sales-relevant information such as technology use and changes that suggest buying opportunities. CDP vendors in this group include Infer , Lattice Engines , Mintigo , and ReachForce. YOLO, so you might as well attend.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

AUGUST 18, 2016

Customized messages can appear in any channel where the audience is known to some degree – as an identified individual, employee of a particular company, or member of a group sharing particular interests or behaviors. They may also use predictive models rather than rules to select the right message.

Work Management 120

Work Management Marketing Automation Services Marketing Management Account Based Marketing 120

Convince & Convert

NOVEMBER 11, 2015

Otherwise, it uses signals like how many social media followers that vendor has. Although we’ve been using social media management software for a decade and marketing automation platforms for years, we continue to use those solutions—just more so for marketing content than ever before. It has evolved. Behold: the fourth pillar!

Enterprise Management 155

Enterprise Management Work Management Marketing Management Marketing Automation Services 155

Content Standard

JANUARY 9, 2015

Believe it or not, email is the most effective channel for reaching prospects. If there are gaps in your data or if you simply don’t trust what’s in your database, there are plenty of enrichment tools to append or replace your data—NetProspex, ReachForce, and RingLead, to name a few. Social Content.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Automation Marketing & Strategy 40

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Martech

FEBRUARY 25, 2022

These platforms offer a wide range of advanced features, including AI-based predictive lead scoring and product recommendations, ABM and social media campaign integration. Automated journey programs enables marketers to execute at scale automated, multi-step campaigns across the entire customer journey (email, SMS, mobile push, social, web).

Marketing Automation Services 121

Marketing Automation Services Enterprise Management Work Management Marketing Management 121