Remove channel
article thumbnail

The Future of B2B eCommerce Marketing Trends

Webbiquity

This post details four predictions for key B2B eCommerce marketing trends in 2023. Predictive analytics: AI and ML algorithms can analyze vast amounts of client data to provide insights into future behaviors and trends. Today, B2B sales prospects turn to the Internet not just for product research but also purchasing.

eCommerce 272
article thumbnail

Marketing Budget and Strategy Trends for 2023 – Seven Intriguing Insights

Webbiquity

Organic social media was ranked as the most popular channel among survey respondents, and social media engagement and reach were among the top marketing goals / KPIs. Event marketing was among the top six channels in terms of active use and importance for B2B marketers. Sometimes the answer you get depends on how you ask the question.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

3 Digital Marketing Trends that Belong in Every Business Strategy

Navigate the Channel

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. Micro-moments Micro-moments are a prevailing trend in digital marketing, redefining the way brands and consumers engage in a zipper-paced, mobile-centric world.

Trends 123
article thumbnail

Current trends in marketing and data have deep roots

Martech

I dig up this old history — old by marketing technology standards anyway — because of my reaction to a presentation released last month by Winterberry Group, the management consultancy. Those trends have some common features and it’s worth looking at where they came from. Those other trends? Video will be everywhere.

Trends 108
article thumbnail

How COVID-19 is Impacting B2B Marketing Plans

Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity

Top tactics and channels for reallocating event marketing dollars. Live polling will be done during the presentation to give you real-time perspective from your peers in addition to the research findings. Marketing strategies to attract the webinar audience you want and convert webinar attendees into active prospects.

article thumbnail

4 Coronavirus-Fueled Marketing Trends to Take Advantage Of

Marketing Insider Group

However, trends have emerged out of this new normal that are helping marketers make sense of the changing times. These four marketing trends might help you reach your customer base in this continuing uncertainty. There’s no time like the present. Make sure you do your research before going all-in on the latest trend.

article thumbnail

11 Digital Marketing Trends for Growing Your Business in 2021

Marketing Insider Group

It now accounts for about 80% of all marketing channel budgets. We’ve compiled 11 crucial digital marketing trends for your businesses to follow as we step into 2021. Top B2B Digital Marketing Trends for 2021. Personalization will arguably be the most crucial trend in the future of marketing. Personalization.

Planning 363