Martech Advisor

APRIL 13, 2020

As people are spending more time on social media platforms, the demand for paid ads on Facebook is decreasing, writes, Yuval Ben-Itzhak, CEO, Socialbakers. Faced with the prospect of social distancing and more time at home, people are increasingly turning to the online world to help them feel connected, informed, and entertained.

Cost Per Click 131

Cost Per Click Social Marketing CPC Analysis 131

Hubspot

NOVEMBER 3, 2020

Two years ago, I was asked to give a presentation about my HubSpot article on emotional marketing. However, leading up to the event, I felt the full responsibility of not only delivering a good presentation but also teaching the audience valuable , actionable information — and that was very intimidating. Glad you asked.

Peer-to-peer 100

Peer-to-peer Case Studies Hubspot Interactive Marketing 100

Webbiquity

MARCH 2, 2021

There is tremendous leverage to be gained by optimizing the use of both channels together. Visit the event site and click on Roundtable 9 to see my full presentation on how to maximize ROI from your event marketing content. Events produce socially sharable moments, while content provides socially sharable knowledge and insights.

Event Marketing 271

Event Marketing ROI Multi-Channel Advertising Agencies 271

Conversica

APRIL 28, 2021

But AI Assistants can communicate across multiple channels including email and SMS text messaging. In the near term, we can expect Conversational AI to expand its number of available channels. As social selling has become more popular, so too will social-selling AI Assistants.

Marketing AI 96

Marketing AI Conversion Lead Ranking Case Studies 96

Webbiquity

DECEMBER 20, 2022

From social media posting to writing about your event in your email newsletter to promotional teasers and trailers, there are many ways you can raise awareness and inspire people to sign up early. Promote Your Event Through All Online Channels. Image credit: Teemu Paananen on Unsplash.

Event Marketing 324

Event Marketing Planning WOM Paid Search Agency 324

Confessions of a B2B Marketer

FEBRUARY 1, 2023

Follow Lukas on LinkedIn Listen to Pathmonk Presents Podcast Check out our awesome sponsor Ahrefs Webmaster Tools Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so hit 200k MRR?

Ad Building 52

Ad Building Paid Search Agency Outreach Linkedin 52

Marketing Insider Group

JANUARY 2, 2024

Social media isn’t the king of the castle anymore. That’s right – we’re first hand witnesses to the decline of social media as the go-to source for driving web traffic. While social media platforms are still bustling with activity, boasting billions of users worldwide, there’s a twist in the plot.

Social Media 253

Social Media Social Marketing Media Content Marketing 253

Webbiquity

JUNE 21, 2022

Practice Proper Channel Management. Brands compete for the attention of their customers in real-time, across various channels. This landscape is in constant flux, which presents companies with a huge challenge in increasing their influencing power. Check their Amazon app or social media sites for reviews from other customers.

Privacy Policies 340

Privacy Policies Brand Identity Branding Multi-Channel 340

Webbiquity

AUGUST 4, 2020

With live events on hold for now, webinars have become a more popular channel than ever for communicating directly with sales prospects. Presenting results of original research is often a strong draw. But social media, paid advertising, and influencer marketing can also play important roles. Is your information unique?

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Marketing Insider Group

MAY 25, 2020

But, conveying your brand’s personality to your audience on social media isn’t always easy. To ensure that you communicate the right message to your customers and prospects (and do so on the right channels), download this helpful guide. Before you can convey your brand personality through social media, you need to define it.

Social Media 336

Social Media Personalization Media Brand Identity 336

Hubspot

APRIL 1, 2019

What makes a good sales presentation? An effective presentation tells a compelling story, highlights your value proposition, and aligns with your audience's needs and desires. Hate the thought of doing sales presentations ? But the best reps have sales presentations down pat, even if it’s not their favorite activity.

Urgency Marketing 100

Urgency Marketing Differentiation Enterprise Management Work Management 100

Top Rank Marketing

FEBRUARY 12, 2024

Top B2B influencer marketing tactics B2B marketers are using a variety of different channels and mediums to reach audiences with their influencer campaigns. TopRank’s 2023 B2B Influencer Marketing Report found that social media, industry presentations and video top the list.

Tactics 114

Tactics B2B Marketing Advertising Agencies Paid Search Agency 114

Webbiquity

MAY 30, 2023

” 5) Social media is most popular, but search is most important. Organic social media was ranked as the most popular channel among survey respondents, and social media engagement and reach were among the top marketing goals / KPIs. Sometimes the answer you get depends on how you ask the question.

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 278

Webbiquity

OCTOBER 14, 2014

How can you get and keep a roomful of people engaged with your presentation? Michael Brenner writes that the teams behind the best events think in terms of “multi-format, multi-channel and a steady and continuous promotion of great content. 15 Presentation & Public Speaking Tips that Rock by Content Marketing Institute. .”

Practices 100

Practices Webinar Metrics Peer-to-peer Multi-Channel 100

Hubspot

MAY 24, 2019

Post the link on all my social channels. In April 2019, LinkedIn announced that users can now upload documents and presentations to the platform. First, navigate to your LinkedIn feed , or the LinkedIn group where you want to share your document or presentation. Does this content marketing formula sound (very) familiar?

Linkedin 75

Linkedin Case Study Case Studies Distribution 75

Marketing Insider Group

JUNE 14, 2021

To build a successful video marketing strategy, you need to set attainable goals, choose the proper channels and video types for your target audience, and optimize videos for search and social media. Source: Sprout Social. You’ll have to format your videos differently depending on the channel. Choose Your Platforms.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Navigate the Channel

DECEMBER 7, 2023

To stay on top of your game, you need to spice up your social media marketing. Look for creative methods of presentation, such as animation, timelapse, and diaries. Target Through LinkedIn LinkedIn has been proven to be the most effective of all the major social platforms, including Facebook, Twitter, Instagram, and more.

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122

Sprout Social

MARCH 15, 2024

Consider that many YouTube influencers’ level of engagement dwarfs that of traditional ad channels. While many of these channels represent some of the biggest YouTube influencers, we also share a few up-and-coming creators as well. Tagger by Sprout Social Revolutionize your influencer marketing with data-powered social intelligence.

Youtube 105

Youtube Viral Marketing Peer-to-peer Impressions 105

Marketing Insider Group

OCTOBER 20, 2020

You need to select the right topic and design an engaging presentation to ensure your audience understands your value. Plan to Present a Business-Focused Topic. Check your social media profiles and have your customer service team to discover common questions your customers are asking. Prepare Your Presentation.

Webinar Metrics 346

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 346

SmartBrief - Marketing

MARCH 7, 2024

One area marketers can’t dismiss is dark social media activity. According to Capterra research , marketers say nearly half of their brand’s web traffic can be attributed to dark social channels. These key factors have driven the rise of dark social activity.

Social Media 104

Social Media Social Marketing Peer-to-peer Media 104

Content Standard

APRIL 19, 2024

When Meta launched its Twitter look alike, Threads, in summer 2023, social media managers scrambled to learn everything possible about what some were deeming “the Twitter-killer.” This guide is designed to help you determine what social media platforms are right for your business and how to make the most of them.

Paid Content 92

Paid Content Social Media Advertising Channels Brand Identity 92

Convince & Convert

APRIL 12, 2024

The struggle is real for social media leaders, managers, and teams. Whenever you mention that you work in social media, from the outside looking in, people think that you take a photo and/or video and just hit “post” to make the magic happen. Nevertheless, we know it takes much more work to manage a brand on social media.

Social Media 135

Social Media ROI Media Cross-Selling 135

Martech

FEBRUARY 6, 2024

I dig up this old history — old by marketing technology standards anyway — because of my reaction to a presentation released last month by Winterberry Group, the management consultancy. But that provides fast developing tools for marketers to negotiate our present environment. That was around mid-March 2020. No surprise there.

Trends 114

Trends Work Management Advertising Agencies Marketing Management 114

Martech

DECEMBER 20, 2023

Influencer marketing is booming across social channels, with the value of the industry expected to surpass $20 billion in 2023 and over 80% of marketers attesting to its effectiveness. Based on a survey of 1,000 consumers, endorsements by influencers and celebrities can present a risk to holiday sales. By the numbers.

Sample 101

Sample Customer Surveys Mobile Marketing Statistics 101

Sprout Social

MARCH 5, 2024

In total, they have 64 social media accounts and hundreds of thousands of followers across platforms. I was surprised to learn the team behind Nelnet’s vast social presence is only a team of two (who work with customer care and marketing groups across the company). The big misconception about social is that it’s easy.

Resources 102

Resources Enterprise Management Work Management Marketing Management 102

Martech

FEBRUARY 28, 2024

Retail brands must seamlessly mesh into and be present throughout the customer journey to remain useful to consumers. retail brands must be present, helpful and authentic online. Let’s dive into how to ensure your brand is present when and where it matters most. They must provide real value in the right place at the right time.

Trust Marketing 110

Trust Marketing Loyalty Ad Building Planning 110

Content Standard

DECEMBER 20, 2014

Contrary to popular belief, Facebook, Twitter, and other social media heavyweights aren’t the channels most people use to share content. So-called “dark social channels” (such as email, chat, texts, and forum posts) overwhelm the social media giants three to one when it comes sharing activity.

Advertising Channels 45

Advertising Channels Top of Funnel Social Media Facebook 45

Sprout Social

FEBRUARY 28, 2024

What is social media technology? At its core, social media technology is software designed to manage a company’s social media profiles across multiple platforms. But as social media has evolved, management platforms have matured beyond this primary function, delivering much more to brands and the people behind them.

Social Media 102

Social Media Work Management Marketing Management Media 102

Martech

JANUARY 19, 2024

Despite the development of new channels and the dynamic preferences of customers and prospects, email remains the best tactic for staying in touch with consumers. The proliferation of marketing emails presents three problems in particular for today’s marketers: It’s getting worse. Email is one channel, not the sole channel.

Email Marketing 128

Email Marketing Automation Tools Planning 128

Sprout Social

FEBRUARY 1, 2024

Social listening plays a vital role in this area. Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. This qualitative social data reveals customer sentiments, preferences and experiences. Here’s how.

Social Media 109

Social Media Ideal Customer Profiles Media Customer Satisfaction 109

Sprout Social

APRIL 9, 2024

In October 2023, I interviewed for a VP of Social and Content Strategy role for a very well-known and established brand. I replied, “Can you give me an idea of how involved the C-suite is with the social team?” I replied, “Can you give me an idea of how involved the C-suite is with the social team?” To me this was a red flag.

CMO 91

CMO Top of Funnel Thought Leadership Marketing Funnels 91

Exo B2B

JANUARY 23, 2024

I recently published on LinkedIn, part of the results of CMI’s annual content marketing study, “B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024” This publication focused on LinkedIn’s dominance as the social network of choice for the vast majority of those who publish B2B content on social networks.

Marketing AI 52

Marketing AI B2B Marketing Content Marketing Social Networks 52

Brandpoint

MARCH 14, 2024

Explore the different ways PR professionals leverage branded content campaigns to drive brand awareness metrics, boost website traffic, and amplify their presence across paid, owned and earned media channels. Discover how branded content can transform your PR and marketing initiatives and provide multiple benefits for your brand.

Brand Identity 62

Brand Identity Branding PR Distribution 62

Sprout Social

DECEMBER 6, 2023

You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare , according to Jill Florence, Director of Enterprise Sales at Sprout Social. Please note: The information provided in this article does not, and is not intended to, constitute formal legal advice.

Social Media 104

Social Media Enterprise Management Work Management Marketing Management 104

ClearVoice

MARCH 14, 2024

The Value of Email Marketing in Content Distribution Email marketing brings two significant benefits to any content distribution strategy: Directness and personalization When your content is served directly via email, it doesn’t contend with other marketing elements present on mediums, such as social media sites, search engines, or even blog sites.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Martech

MARCH 1, 2023

Using the right combination of channels is essential in today’s dynamic landscape. Multichannel marketing Multichannel marketing uses various channels to reach customers, including in-store, email, social media and other touchpoints. However, these channels are managed and promoted independently, with limited coordination.

Touchpoints 117

Touchpoints Paid Search Agency Fulfillment Advertising Agencies 117

Top Rank Marketing

JANUARY 31, 2024

From MySpace to Meta, social media has been through more evolutions than a deck of Pokémon. hours a day on social media, making it the most effective global marketplace for brands who want to offer their customers a more personalized and interactive experience. They engage with brands through webinars, social media, and even chatbots.

Social Media 93

Social Media B2B Marketing Social Marketing B2B Thought Leadership 93