Marketing Insider Group

APRIL 19, 2021

SaaS startups face several challenges when marketing their services to prospects. Secondly, there’s the humongous mountain of roadblocks that any startup faces. Learn how your tech startup can swim with the SaaS sharks and emerge victorious with this guide. Not a good way to make a first impression for a startup.

Startups 344

Startups B2B Marketing Buyer Personas Advertising Agencies 344

Oktopost

DECEMBER 23, 2020

Unmasking the truth behind transformation, Elinor Kalina, CMO of Jolt joins me on our Radically Transparent podcast to confess the bold decisions she had to make and the giant risks she had to take to pivot the entire organization and marketing function. Listen to the Podcast Now. Like What You Heard?

CMO 118

CMO Transparency Storytelling Startups 118

Zoominfo

FEBRUARY 22, 2021

Following the right sales influencers on social media channels can give you a lot of insight into best practices, new trends, tips and advice, and help you find ways to connect with prominent thought leaders. Jill Rowley is a noted startup advisor with 17 years of SaaS experience. Jill Rowley. Gary Vaynerchuk. David Dulany.

Social Media 205

Social Media Cold Calling B2B Thought Leadership Media 205

Oktopost

AUGUST 12, 2021

The book has been featured on CNBC, Forbes, numerous top podcasts, and has been translated into eight other languages. Radically Transparent , is a podcast geared towards the modern-day B2B marketer. Leave a rating and review on Apple Podcasts by heading on over to the Library Tab under Shows. Catch all episodes here.

B2B Thought Leadership 118

B2B Thought Leadership Transparency Thought Leadership Click Rate 118

Biznology

DECEMBER 17, 2020

Moss , marketing executive in the media world, was an early adopter and advocate of podcasting as a driver of B2B revenue. She runs a successful podcast outsourcing service for media brands and was recently named editor-in-chief of the new marketing publication The Continuum. Or the soda bottle.

B2B Marketing 197

B2B Marketing Paid Search Agency Advertising Agencies Marketing Management 197

Webbiquity

DECEMBER 8, 2020

A recent example is Twin Cities Startup Week here: [link] cities-startup-week. Webbiquity: What were the most effective channels or methods for you to get the word out to prospective customers when you first launched your product? The Company. Year founded: 2019. Funding rounds: Self-Funded. Current size: not disclosed.

Work Management 243

Work Management Godaddy Multi-Channel Marketing Management 243

Oktopost

OCTOBER 29, 2020

Listen to the podcast: About Sivan Felder: Sivan Felder eats, sleeps and breathes video. Now, her company helps startups and B2B companies harness the power of video to dominate their market. More About the Show: Radically Transparent is one of Oktopost ’s popular original podcast shows on the podcast channel, B2B Marketing Now.

Social Media 104

Social Media Video Marketing B2B Thought Leadership Media 104

Top Rank Marketing

DECEMBER 29, 2023

Burns Was Actually Kind of Lovable — Cracked TOPRANK MARKETING & CLIENTS IN THE NEWS: TopRank Marketing — Trends Forecast for 2024 — TBW Donna Robinson / TopRank Marketing — Social Media Trends & Tips: Dec.

Paid Search Agency 106

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 106

Oktopost

APRIL 28, 2021

Listen to the Podcast: Episode Summary. Prior to SalesLoft , Derek led the Pardot Sales team for 7 years through the journey from a pre-revenue, bootstrapped startup through 2 years at Salesforce as part of their 3.2B Sales people. There are a variety of different backgrounds and styles. ExactTarget acquisition. Like What You Heard?

Marketing Analytics Tools 94

Marketing Analytics Tools Storytelling Startups B2B Sales 94

Animalz blog

FEBRUARY 25, 2024

“If you build it, they will come” is a classic startup mistake. You analyze all your channels — including the unsexy ones — to find the biggest opportunities and only then double down with great content. An increasing number of customers focus most of their budgets on different channels, platforms, and formats.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

Vidyard

OCTOBER 26, 2021

Sales Feed is producing a wide range of original online shows, podcasts, video series, music, comedy, and entertainment along with daily sales tips and a weekly newsletter – all created with one person in mind: the B2B sales professional. The weekly podcast launches this November. Now live on the Sales Feed YouTube channel.

Top of Funnel 100

Top of Funnel Generation Media Digital Marketing Funnels 100

Heinz Marketing

MARCH 17, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing Why I’m Trying to Become a Podcast Listener While I have worked in marketing for the better part of a decade, I don’t have much experience with podcasts, professionally or personally.

Ideal Customer Profiles 93

Ideal Customer Profiles Advertising Agencies B2B Marketing B2B Thought Leadership 93

Lake One

OCTOBER 24, 2023

Roundup highlights B2B partners that support startups across all business functions and empower growth MInneapolis, Minnesota, October 24, 2023 — Inc. All 389 companies received top marks from clients for being instrumental in helping leadership navigate the dynamic world of startups. Its prestigious Inc.

Advertising Agencies 52

Advertising Agencies Peer-to-peer Startups Paid Search Agency 52

Oktopost

DECEMBER 15, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Meet Cidney Falk , a leader in the Channel Partnerships team within the LinkedIn Marketing Solutions business. Hot Topics of this Episode Include: How a startup mindset can benefit any organization in times of uncertainty. Episode Summary.

Peer-to-peer 62

Peer-to-peer Budget Programs Transparency Ad Exchange 62

Webbiquity

JUNE 13, 2023

Spotify also recommends music and podcasts based on your search history. Determine which marketing channels appeal to each customer and optimize their use. Mehdi spends his spare time musing about startup growth strategies, personal productivity, and remote work. Mehdi Hussen is a SaaS marketing and organic growth consultant.

Loyalty 257

Loyalty Personalization Budget Programs Marketing Automation Services 257

ClearVoice

JULY 17, 2023

In the competitive world of Fintech, startups need more than innovative ideas to make a lasting impact. With the right approach, content marketing can transform fledgling startups into powerhouses of influence and success. Facilitating Growth Content marketing can catalyze growth for finance startups. You also need a story.

Startups 52

Startups Top of Funnel Content Marketing Planning 52

Oktopost

MAY 4, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. With Natalie Binns , Oktopost’s VP of Marketing, doing a podcast take-over on this episode, no rock is left unturned! Radically Transparent is a podcast geared towards the modern-day B2B marketer. Catch all episodes here. Episode Summary.

Social Media 69

Social Media Acquisitions Transparency Media 69

Salesforce Marketing Cloud

DECEMBER 1, 2022

Each autumn I have the chance to spotlight the best business podcasts from across the Salesforce network. Tech, sales, and marketing experts speak on our podcast channel about what matters to business leaders. Podcast: Innovation isn’t just about technology — sometimes it’s about pizza! Start listening now.

Best Practices 96

Best Practices Business eCommerce Digital Transformation 96

Litmus

FEBRUARY 8, 2024

Data privacy Despite the rise of social media and other digital platforms, email marketing remains one of the most popular and effective marketing channels, and no wonder—over 4 billion people use email every day. Hesitation about committing a large portion of their budget to AI startup costs.

Marketing Budget 84

Marketing Budget Marketing Strategy Marketing & Strategy Planning 84

Sharpspring

AUGUST 3, 2021

Podcast and/or Vlog About It. I, like so many others, see podcasts and videos as the media of the now, and the future. If you can get on one from another series or channel to promote (which is usually as simple as an email), do it. Otherwise, consider starting your own podcast to promote this work, future works, and your brand.

Planning 145

Planning Marketing Strategy Marketing & Strategy Content Marketing 145

Oktopost

OCTOBER 27, 2021

Listen to the podcast: For more thought leadership on marketing and sales alignment, check out our Radically Transparent podcast on Apple Podcasts , Spotify , or YouTube. Jason Stone has played a key role in the growth of many startups and established, founder-run companies looking to achieve unprecedented success.

B2B Thought Leadership 62

B2B Thought Leadership Transparency Thought Leadership Leads 62

Oktopost

NOVEMBER 18, 2021

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. With experience in leading Marketing teams from startup (<$10M) to scale up ($10M – $500M), Shawn appreciates a learning curve and respects the process of testing methods and strategies without fear of being wrong. Catch all episodes here.

Transparency 62

Transparency Click Rate Youtube Startups 62

Hubspot

FEBRUARY 4, 2021

We've seen an explosion in brands using online channels to promote their services and products to potential customers. Newsletters, podcasts, premium content, and other media have exploded in popularity for startups and scaleups looking for best practices and tech news. The battle for customer attention has never been so fierce.

Hubspot 101

Hubspot Advertising Mediums Startups Custom Publishing 101

Oktopost

OCTOBER 7, 2021

Listen to the podcast: For more thought leadership on measuring buyer intent check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Julie Preiss, CMO of Appgate takes the hot seat. Meet Julie Preiss.

Buyer Intent 62

Buyer Intent CMO Intent B2B Thought Leadership 62

Onalytica B2B

MARCH 29, 2018

? Dan Gingiss – Marketing & Customer Experience Executive, Author and Podcaster. I finally tired of corporate America and recently joined a startup called Persado! That social media is the first (and only) marketing channel where people can talk back. Customer Experience: Joey Coleman (my podcast co-host).

Work Management 100

Work Management Social Media Startups Marketing Management 100

Oktopost

MARCH 18, 2021

Listen to the Podcast Now: For more thoughtful discussion with renowned marketing leaders, subscribe to B2B Marketing Now for free wherever you listen to podcasts or catch us on Apple Podcasts , Spotify or follow Oktopost on LinkedIn. Podcast Episode Summary. Like What You Heard?

B2B Thought Leadership 62

B2B Thought Leadership Emarketing Thought Leadership Lead Ranking 62

B2B Digital Marketer

JUNE 22, 2023

Eric emphasizes the crucial role personal networks play in achieving initial sales for startups, as well as crafting compelling go-to-market strategies. You formulate an idea about the best marketing channel and question its effectiveness as an investment of time and resources. Then you put it to the test.

Lead Generation 52

Lead Generation Generation Leads Lead 52

Biznology

OCTOBER 6, 2021

One startup vendor, FrontApp.com, is trying to make email more collaborative: we’ll see how that pans out. Many corporations have chosen multiple standard collaboration tools, such as running Microsoft Teams and Slack channels side-by-side. Or using multiple calendar/scheduling tools: that can result in lots of conflicts.

Tools 104

Tools Startups Vendors Training 104

Martech

AUGUST 6, 2021

Brand can be built utilizing podcasting, new video strategies and leveraging the media to place relevant news stories. Email marketing remains an underutilized communication channel for many businesses. Startups like iiintent.io Where cookies fail, identity and behavior prevail.

Paid Search Agency 143

Paid Search Agency Ads Enterprise Management Marketing Management 143

SocialPilot

FEBRUARY 9, 2024

His podcasts will provide you with tricks to boost your marketing skills and will keep you up-to-date about everything new in the world of social media marketing. Her #TwitterSmarter chat and podcasts are must listen, where she talks with industry experts about Twitter and other networks. Michael posts great videos on skill-building.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Zoominfo

FEBRUARY 22, 2021

Following the right sales influencers on social media channels can give you a lot of insight into best practices, new trends, tips and advice, and help you find ways to connect with prominent thought leaders. Jill Rowley Jill Rowley is a noted startup advisor with 17 years of SaaS experience.

Social Media 100

Social Media B2B Thought Leadership Cold Calling Media 100

Hubspot

APRIL 7, 2023

Low Startup and Overhead Costs Selling digital products doesn’t come with the startup costs associated with selling physical products. Digital products can complement physical products — for example, an artist who sells ceramics can create an educational podcast about their practice. According to Statista, there are 464.7

CMS Development 72

CMS Development Product Buyer Personas Industry CMS 72

ClearVoice

NOVEMBER 4, 2022

There are also podcast episodes, video tutorials, and reports. You can still grab some great marketing tips with Marketing Examined’s five-minute reads to grow your startup. What to read: YouTube rolls out host-read video ads for podcasts. Facebook, Pinterest, YouTube, all the classic channels are there.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

Salesforce Marketing Cloud

DECEMBER 15, 2021

As the host of the Salesforce podcast Blazing Trails and leader of the company’s podcasting efforts, I listen to a lot of podcasts. population over the age of 12 – are now weekly podcast listeners, a 17% increase over 2020. And I’m not the only one. Hear Blazing Trails, Marketing Trends, IT Visionaries, and more.

Best Practices 98

Best Practices Lead Ranking Thought Leadership Customer Satisfaction 98

MKT1

MAY 5, 2023

To succeed, startups must have a great product, founders, and win on go-to-market. So, we have a huge gap in the startup ecosystem—investors who help founders with marketing. We have a few more spots for B2B Startup Marketing Leaders. You can invest as little as $1K in startups through syndicates and ~$10K+ as an angel.

Startups 59

Startups Marketing Analytics Tools Paid Search Agency Advertising Agencies 59

Navigate the Channel

JUNE 19, 2023

The curiosity gap, a theory and practice that teases readers with a hint of what’s to come without giving anything away, was coined and used effectively by media startup Upworthy. You Don’t Market It, Or Let Channels Decide Marketing Strategy How do those in your audience find your content? What channels do you use for marketing?

Traffic 65

Traffic Marketing & Strategy Marketing Strategy Paid Search Agency 65

Launch Marketing

APRIL 20, 2022

A Hall of Fame keynote speaker and emcee, host of the award-winning Social Pros podcast and the author of six best-selling books, Jay Baer has been an influential marketer in the B2B space for over a decade. Follow her Twitter for great tips and valuable content from all her social channels. . randfish Co-Founder of SparkToro .

Twitter 118

Twitter B2B Marketing B2B Thought Leadership DemandBase 118