Avitage

NOVEMBER 13, 2012

Collaborating with the Channel Max Wilson, Director of Marketing at WE-CAN Technologies, has been asked by his executive team, (Chapter One), to develop an execution plan for delivering 200 videos for use in the channel. In the evaluation he identified a potential channel partner adoption risk to be managed.

Advertising Channels 120

Advertising Channels Planning Video Marketing Advertising Agencies 120

Avitage

NOVEMBER 13, 2012

Collaborating with the Channel Max Wilson, Director of Marketing at WE-CAN Technologies, has been asked by his executive team, (Chapter One), to develop an execution plan for delivering 200 videos for use in the channel. In the evaluation he identified a potential channel partner adoption risk to be managed.

Advertising Channels 120

Advertising Channels Planning Video Marketing Advertising Agencies 120

The Effective Marketer

APRIL 3, 2012

Although much deserved attention is given to Blogs, eBooks, Webinars, Data Sheets, Press Releases, Videos, and other typical channels when talking about content creation, you shouldn’t forget to include the following touchpoints in your content marketing plan. The Forgotten Content Channels.

Planning 100

Planning Advertising Channels Paid Search Agency Content Marketing 100

Adobe Experience Cloud Blog

JULY 24, 2015

Implementing an engagement marketing strategy is about creating cross-channel relationships instead of shouting your message broadly. You have probably heard the buzz about multi-channel marketing. Test and iterate : Know how you plan to test your success and define your iteration intervals. Choosing Your Channel Options.

Multi-Channel 48

Multi-Channel Planning Advertising Channels Marketing & Strategy 48

Computer Market Research

JUNE 11, 2014

The following strategies will help channel managers build a PRM-based social media strategy to benefit the relationship between vendor and partner. Listening to Channel Partners. This strategy entails targeting disgruntled partners and assisting them with their channel frustrations. Provide Training. Boast Partner Achievements.

Social Media 60

Social Media Advertising Channels Media Plans Enterprise Management 60

KoMarketing Associates

JUNE 28, 2023

Digital marketers are now using a wide range of channels to reach their target audience. However, new research indicates that they are finding it challenging to measure the return-on-investment (ROI) of channels, such as email, social media marketing , and search.

ROI 247

ROI Planning Social Media Acquisitions 247

The Point

FEBRUARY 28, 2023

In uncertain economic times, Market Development Funds (MDF) can be a precious resource for channel partners (resellers, distributors, ISVs) looking for budget to fund sales and marketing activity. Why are channel partners leaving so much money on the table? The post MDF Funds & How to Use Them appeared first on The Point.

Demand Generation Agencies 147

Demand Generation Agencies Advertising Agencies CMS Development Work Management 147

Marketing Insider Group

JANUARY 8, 2024

Instead of posting on social media channels or sending email campaigns in real time, marketers can create content in advance and use AI automation to execute it. AI-powered chatbots and virtual assistants enhance communication channels, providing instant responses to queries and streamlining the customer journey.

Marketing AI 266

Marketing AI B2B Marketing Planning Allocation 266

The Mx Group

OCTOBER 21, 2020

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Planning 71

Planning Advertising Channels B2B Marketing B2B 71

Marketing Insider Group

JANUARY 4, 2023

When allocating marketing budget to digital and offline channels, many marketing organizations are throwing in the towel with offline marketing. Offline channels have complex operational schedules with significantly longer lead times and are difficult to measure. Level the playing field with logical measurement. A 20% off coupon.

Marketing Mix 199

Marketing Mix Planning Allocation Tips 199

Martech

MARCH 12, 2024

It won’t just appear, it’s not clean and simple like other marketing channels. Social media is now considered the most effective B2B channel for driving revenue, per the 2023 State of B2B Digital Marketing report (download required). This one is easy: ask your CMO to see the social media strategy plan for the year.

Social Media 81

Social Media Media B2B Advertising Agencies 81

Martech

APRIL 17, 2024

They want to know how close they can get to their data and how reliable and accurate that data is so they can use it across channels. You have to infuse your planning with strategy and structure, think about how to set up A and why it’s important that B comes after it and C and D, all the way back to Z.

Enterprise Management 109

Enterprise Management Marketing Automation Services Work Management Marketing Management 109

Convince & Convert

MARCH 28, 2024

It feels like our marketing planning and execution process is running faster than ever before. Treat something as a learning opportunity if it doesn’t go as planned. Validate your channel investments Investing in new marketing channels or doubling down on existing ones can be an expensive decision.

Allocation 142

Allocation Validation Lead Scoring Lead Ranking 142

Tiecas

APRIL 5, 2024

Industrial marketing strategies often encompass multiple channels like trade shows, SEO, and targeted paid advertising. Clarity & Focus Targeted precision: Documenting buyer personas ensures laser-focused content and optimizes channel choices for niche industrial audiences. What is an Industrial Marketing Strategy?

Marketing Budget 92

Marketing Budget Advertising Agencies Marketing Strategy Marketing & Strategy 92

Martech

FEBRUARY 26, 2024

Prompt: Our product is loss-making for two years in spite of researched marketing plans. Answer: As a marketing expert, I understand that it can be frustrating when a product continues to be loss-making despite implementing researched marketing plans. What could be wrong? There could be several factors contributing to this issue.

Planning 96

Planning Multi-Channel Word of Mouth Best Practices 96

Top Rank Marketing

NOVEMBER 20, 2023

Creating and managing a carefully planned B2B marketing approach is crucial for businesses aiming to achieve continuous expansion in a fiercely competitive digital marketing environment. After all, before you can make a plan, you have to know as much as you can about who you are trying to target.

Planning 117

Planning Allocation Process B2B Marketing 117

Choozle

MARCH 27, 2024

With the rise of over 32,200 linear channels and 89 streaming video sources in the US alone, viewers have unprecedented access to a vast array of content. This explosion of options has revolutionized media planning. Integration with other channels is paramount for optimal outcomes, fostering a genuine omnichannel strategy.

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81

Launch Marketing

FEBRUARY 8, 2023

Every new B2B product needs a sound marketing plan to foster awareness and ultimately revenue growth, but before you can walk, you must learn to crawl. Read on, to learn about the four essential elements of a product launch marketing plan. Supported by the marketing strategy , these channels were chosen to reach the target audience.

Planning 118

Planning Marketing Budget Creation Marketing Plans Product 118

Blue Flame Thinking

MARCH 28, 2024

A strategic marketing plan is like a funnel. With any strategic marketing plan, the goal is to offer appropriate messaging to prospects through a variety of channels designed to serve different purposes in converting them into customers. These channels are more direct and push to the desired outcome.

Marketing Funnels 65

Marketing Funnels Top of Funnel Paid Content Paid Search Agency 65

ClearVoice

MARCH 13, 2024

It involves the nitty-gritty of turning strategic visions into reality through meticulous planning, coordination, and execution. Why It’s Important to Have a Content Operations Plan Content operations ensure every piece of your content strategy and management works smoothly. Wasted money. Automate where possible.

Resource Management 98

Resource Management Industry CMS Allocation Work Management 98

Convince & Convert

DECEMBER 15, 2023

Set your marketing team up for success by trusting them to make the right judgment calls on when and what to post on company channels. Humanize your organization with on-air personalities It’s not enough anymore to just have corporate social media channels. It will take time to plan, execute, learn, and update over time.

Rules 148

Rules Planning Brand Identity Branding 148

Martech

FEBRUARY 6, 2024

Surprisingly, the popularity of SMS (and other channels) is driving improvements to email. The tech companies are trying to stop the flood of emails that is pushing people to other channels and costing them money.

SMS 116

SMS Purchase Planning Mobile Marketing 116

Inbox Insight

APRIL 11, 2022

Achieving a seamless, unified B2B multi channel strategy requires a specialist skillset and understanding as well as effective cross channel integration and alignment to your overarching objectives. It also involves close monitoring and flexibility to readily adapt when things aren’t quite going to plan.

Multi-Channel 98

Multi-Channel Ideal Customer Profiles Paid Content Advertising Channels 98

Martech

MARCH 11, 2024

Time is running out to get all those well-laid marketing plans off the whiteboards and into action. With that in mind, I’ve put together a playbook (or a checklist) to focus on key areas in the upcoming quarters and make sure your marketing plans are solid. Test independent identifiers outside of the walled gardens.

Cost per Acquisition 120

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 120

Digilant

APRIL 9, 2024

We address top concerns advertisers have about what their campaign planning and execution will look like as we move away from Google’s third-party cookies. She emphasize the importance of diversifying data collection strategies by enhancing direct interactions with customers through owned channels.

Planning 52

Planning Campaigns Privacy Customer Satisfaction 52

DivvyHQ

JANUARY 5, 2022

With social media still being the top content distribution channel for major brands, it needs to occupy the lion’s share of your content planning during the coming year. This guide to up-and-coming social media marketing trends can help you lead the pack in 2022. Let's go!

Social Media 123

Social Media Social Marketing Planning Media 123

Litmus

APRIL 18, 2024

Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team. The vast majority of our respondents plan to stick with their ESP choice: 61% had no plans to switch in the next year.

Email Marketing 78

Email Marketing Marketing Automation Services Work Management Planning 78

Launch Marketing

DECEMBER 6, 2023

This executive-level guide provides essential insights for shaping a forward-thinking marketing plan that drives tangible bottom-line outcomes. As content floods marketing channels, it can often get lost in the noise.

Resources 134

Resources B2B Marketing Planning B2B 134

Martech

DECEMBER 11, 2023

Have you mapped the behaviors you want your customers to take across your marketing channels? As part of the strategic brand-building process, you must map desired behaviors across each channel you plan to use. Yes, you’re not building a go-to-market plan at this point. This is where brand building gets complicated.

Ad Building 119

Ad Building Brand Identity Branding Tips 119

ClearVoice

MARCH 9, 2024

Content distribution is the strategy you apply to publishing, sharing, and promoting your content across multiple platforms and channels to ensure maximum reach and engagement. Why is it Important to Have a Content Distribution Plan? And not all content performs equally well on every channel. It’s not enough to hit “Publish.”

Distribution 52

Distribution Paid Content Content Planning 52

Martech

MARCH 14, 2024

More than half those surveyed anticipate challenges in tracking conversions, attributing conversions to campaign or channel performance, measuring ROI and optimizing campaigns; almost 50% expect to struggle to measure reach. Who stands to lose?

Privacy 115

Privacy Paid Search Agency Ads Privacy Protection 115

Martech

JANUARY 19, 2024

Despite the development of new channels and the dynamic preferences of customers and prospects, email remains the best tactic for staying in touch with consumers. Email is one channel, not the sole channel. Email marketing is ubiquitous in both B2B and B2C marketing today. But email marketing is not without its challenges.

Email Marketing 125

Email Marketing Automation Tools Planning 125