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Always Be Linking: 9 Places B2B Marketers Might Miss Link Building Opportunities

KoMarketing Associates

Distributors & Channel Partners. In similar fashion, content marketing collaboration can play a key part in acquiring links from high value distributors and channel partners. What About Link Schemes? ” Marketers may get nervous that their link building efforts could raise questions with Google guidelines.

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Do Social Signals Drive SEO?

Convince & Convert

All the social media sites NoFollow such links, which acts as an instruction to the search engines to not pass PageRank through those links. The key to using social media to drive SEO is to build it to be your very own PR channel to promote your great content. The Real Power Comes From the Synergy. So what are you waiting for?

SEO 167
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What’s wrong with search and social media marketing?

Biznology

Owned media , of course, are media channels that businesses controlled. Most casual observers would place paid search in paid media, SEO in earned (link building and PageRank, for instance), and social in either owned — or if you were using such things as Facebook’s Promoted Posts or Twitter’s Promoted Tweets features — paid.

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Why Guest Blogging Should Be Part of Your Content Marketing Strategy

Brandpoint

By building a solid library of relevant backlinks to targeted keywords, you should see an improvement in rankings, a higher PageRank score and a stronger domain authority. Starting a guest blogging strategy from scratch takes a bit of prep work, but when you have your processes in place, it can be an easy channel to maintain.

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How (and Why) to Map Your Company’s Digital Landscape

Webbiquity

Many organizations, having now realized that the “build it and they will come” model doesn’t work in social media and that it isn’t just another channel for promoting news releases and marketing brochures, are stepping back and retooling their social media strategies. Find relevant groups on Facebook and LinkedIn.

PageRank 100
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Water Security Influencers: Top Individuals and Brands

Onalytica B2B

Encouragingly, social media can now be used extensively as a channel to communicate with and influence community leaders, activists, journalists, non-profit organisations, businesses, and consumers worldwide as they discuss the topic and search for ways to develop collaborative solutions.

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#SMMW17: Hot Topics and Top Influencers

Onalytica B2B

There were also many celebrities and thought leaders presenting individual tracks on specific topics such as copywriting, split testing, virtual reality, artificial intelligence, content marketing, influencer marketing as well as channel specific tracks on Facebook, Instagram, Twitter, LinkedIn, YouTube, podcasts, Pinterest, Snapchat and live video.