Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. Micro-moments Micro-moments are a prevailing trend in digital marketing, redefining the way brands and consumers engage in a zipper-paced, mobile-centric world.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Marketing Insider Group

DECEMBER 29, 2020

It now accounts for about 80% of all marketing channel budgets. We’ve compiled 11 crucial digital marketing trends for your businesses to follow as we step into 2021. Top B2B Digital Marketing Trends for 2021. You can build powerful connections and profound loyalty by: Viewing your organization as a “human entity”.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Contently

JANUARY 24, 2023

As you plan the year, keep these five consumer behavior trends in mind. Trend #1: Omnichannel journeys are here to stay Foot traffic is returning to brick-and-mortar stores, but consumers aren’t ready to give up the digital shopping behaviors they adopted during the pandemic. They must work together.

Marketing AI 148

Marketing AI Trends Planning Advertising Agencies 148

Binary Demand

FEBRUARY 23, 2024

Check out the tech and tactics fueling the above mentioned shift: Intent data Account-based marketing (ABM) Personalization Marketing automation Predictive analytics Adapting to the merging of modern B2B buyers and the trends driving B2B demand generation strategies is crucial for thriving in today’s evolving B2B landscape.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Marketing Insider Group

MAY 17, 2021

Event organizers base KPIs on the goals they’re aiming to achieve. For example, you might find similar trends within some occupations, industries, geographical location, and interests. Use multiple channels to reach out. The post 6 KPI-Focused Strategies for Organizing Virtual Events appeared first on Marketing Insider Group.

Webinar Metrics 259

Webinar Metrics Organization Marketing & Strategy Merchandising 259

B2BMarketing.net

MARCH 12, 2024

In response to this, we see marketing itself continue to evolve, with certain “trends” coming in or out of favor. Of course, with so much content on seemingly everything, it can be difficult to ascertain which of these trends are actually being taken seriously by marketers, and which ones are fads, niches, or intellectual exercises.

Paid Search Agency 94

Paid Search Agency Marketing AI Advertising Agencies Trends 94

Trade Press Services

FEBRUARY 26, 2024

Content creation tools and distribution channels have made developing and sharing B2B marketing content easier than ever. In fact, in a crowded marketplace with increasing digital channels, standing out from the competition requires a dedicated and informed effort. It starts with a keen understanding of B2B buyer behavior.

Trends 104

Trends B2B Thought Leadership B2B Thought Leadership 104

ClickZ

NOVEMBER 8, 2019

Open source digital experience company Acquia surveyed thousands of customers, prospects, partners, and consumers at large about the personalization space and current trends there. Trend #1: Personalization is popular (and growing). Trend #2: Personalization initiatives stall out due to lack of resources.

Trends 90

Trends Advertising Channels Personalization Advertising Mediums 90

Biznology

DECEMBER 15, 2021

But now I am back, with a list of 10 trends that B2B marketers should watch as we enter 2022. But Brinker pointed out in an interview recently that the martech product list (at 8,000 in 2020) is an ever-evolving organic entity, with vendors entering and leaving all the time. Permanent COVID-19. A smart move. Video everywhere.

Trends 197

Trends B2B Marketing Account Based Marketing Marketing Budget 197

Launch Marketing

APRIL 5, 2023

With the rise in digital content, the impact of a pandemic and many workplace changes, new content marketing trends have emerged and evolved priorities. B2B Content Marketing Trends in 2023 The most recent B2B content marketing report from Content Marketing Institute (CMI) revealed some interesting insights on recent B2B marketer activity.

Trends 118

Trends B2B Marketing Content Marketing Planning 118

Marketing Insider Group

NOVEMBER 30, 2022

Tactical Considerations for Trends Worth Adopting. Gathering feedback from your customers and organizing it into a SWOT analysis will provide direction for your SMART goals on where you may need to pivot and what could potentially be revised in your digital personalization approach. Then improve through customer feedback!

Trends 167

Trends Personalization Marketing AI SWOT 167

Martech

DECEMBER 13, 2023

As the new year dawns, the confluence of AI with existing frameworks will allow many to surge forward into new content streams and opportunities to connect with audiences via new channels. ” In 2024, we should expect to see this trend continue but also to become more sophisticated.

CMS Development 104

CMS Development SEO Trends API 104

Marketing Insider Group

MAY 14, 2019

Over 40% of marketers believe that live events are their most important marketing channel, and the number of companies organizing 20 or more events per year has increased by 17% from 2017 to 2018. As 2018 trends such as […]. The post The Top Event Marketing Trends for 2019 appeared first on Marketing Insider Group.

Event Marketing 254

Event Marketing Trends Paid Search Agency Marketing 254

SmartBug Media

MARCH 15, 2024

Here’s a look at some of the key trends driving franchise marketing in 2024. Chatbots for customer service: AI-powered chatbots on your website or social media channels can provide instant customer support. The rise of influencer marketing is one example of this trend.

Marketing AI 59

Marketing AI Trends Advertising Agencies Work Management 59

Vidyard

JUNE 8, 2022

You hear it within any sales organization structure: AE…SE…BDR…SDR. The sales organization structure can be complex at first glance, but once you have a better understanding of the typical roles that make up a sales organization, you’ll soon understand how they work together to build sales pipeline and keep money flowing into the business.

Organization 119

Organization Work Management Marketing Management Advertising Benchmark 119

Webbiquity

MARCH 30, 2021

This crisis response led them to identify several short- and long-term trends. To capitalize on these market shifts to increase both the quantity and quality of your leads in the post-pandemic B2B marketplace, here are six top lead generation trends to watch in 2021. Personalized Outreach with User Data. Image credit: McKinsey.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

Martech

MARCH 15, 2024

LinkedIn is a key B2B marketing channel. The post LinkedIn now allows brands to sponsor any organic post appeared first on MarTech. Now, businesses have the option to promote posts from non-employees too. Dig deeper: The B2B CEO’s social media checklist Why we care. Get MarTech! In your inbox.

Linkedin 77

Linkedin Organization B2B Thought Leadership Brand Identity 77

Marketing Insider Group

NOVEMBER 12, 2019

By keeping an eye on some of the top event trends expected for 2020, you can make sure you plan an event to remember. Organizations failing to follow this trend may well find that their audience votes with their feet and finds another, greener event to attend next year. Quick Takeaways. Image source: [link].

Trends 255

Trends Marketing AI Co-Registration Merchandising 255

Navigate the Channel

OCTOBER 5, 2023

In this article, we’ll explore the latest PR trends for 2023 that will help your business thrive in an era of rapid change and digital dominance. This approach ensures that your influencer collaborations feel organic and resonate with your audience on a deeper level, leading to more significant impact and results in 2023.

PR 65

PR Trends Public Relations Transparency 65

Conductor

JANUARY 4, 2022

When it doesn’t, it’s easy for marketers and decision-makers to focus on the ROI of paid channels that provide instant gratification. But if you can’t get that instant gratification from SEO that marketing leaders rely on from other channels to justify spend, is it really worth the investment?

Trends 115

Trends SEO Paid Search Agency Marketing Budget 115

Stevens & Tate

OCTOBER 31, 2023

Welcome to our October 2023 edition of “What’s Trending,” where we bring you the most relevant marketing news and insights. Stay informed and ahead of the game with our curated collection of marketing trends and reports in fall 2023. Read more here. The one thing they often miss, however, is organizational alignment.

Trends 82

Trends Planning Work Management Marketing Management 82

Biznology

MARCH 2, 2021

This is a great trend for business leaders and established brands, but it doesn’t mean that success is guaranteed for newcomers and even popular online stores. With all of that in mind, here are the five leading trends that you should use to your advantage in 2021. Capitalizing on omni-channel sales. The best part?

eCommerce 163

eCommerce Marketing AI Lead Scoring Lead Ranking 163

Zoominfo

DECEMBER 19, 2018

For this reason, we recently published comprehensive lists of helpful YouTube channels for recruiters and YouTube channels for sales professionals. Up first on today’s list is a channel called Social Triggers TV. Featured Video: How I Collect (And Organize) Testimonials. Today’s blog post is for you! 1. Marketing 360.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Sprout Social

JULY 5, 2022

It’s home to hundreds of millions of videos, the latest emerging trends, diehard communities and ample revenue opportunities. In this article, we share our list of the top 15 creator-led trends. Use these inspiring, educational and entertaining YouTube video ideas to supercharge your brand’s channel. Meet the team. How-to video.

Youtube 128

Youtube Advertising Channels Video Marketing Paid Search Agency 128

Marketing Insider Group

JUNE 22, 2020

Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. In this article, we look at some B2B content marketing data to point to the biggest trends. The biggest content marketing trend in 2020 is moving an audience-centric content marketing strategy.

Top of Funnel 290

Top of Funnel Buyer's Journey Trends Lead Scoring 290

seo.co

SEPTEMBER 13, 2021

There’s less space online for ads than organic listings, so an effective SEO strategy gives you more real estate coverage. However, more organic reach doesn’t always mean that it’s quality. Since your rankings rise organically , it seems that your content is high-quality and liked by audiences. Pay-Per-Click Marketing.

Paid Content 121

Paid Content Organization Campaigns PPC 121

SalesGrape

OCTOBER 11, 2023

Telemarketing Trends in B2B Marketing: What’s Working in 2023? Here are some key trends that have emerged in telemarketing for B2B marketing: Data-Driven Approach Gone are the days when telemarketers relied solely on cold calling lists purchased from third-party vendors. This ensures consistency and avoids duplication of efforts.

Telemarketing 88

Telemarketing Work Management Marketing Management Marketing AI 88

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers. We’ve got something different.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

ANNUITAS

JANUARY 19, 2022

Additionally, a majority of respondents are very comfortable spending $50k or more entirely through self-service channels. Read on to learn how to balance changing buyer preferences with a hybrid sales model that works for your organization. It’s clear: Buyers want a self-service purchasing option.

Sales Management 130

Sales Management Lead Ranking Work Management Marketing Management 130

Zoominfo

OCTOBER 10, 2019

In today’s blog post we take a look at the current state of marketing attribution, and the latest marketing attribution trends you should be aware of. Before we get into the latest attribution trends, let’s review the definition and main objectives of marketing attribution. Let’s get into it! What is marketing attribution?

Marketing Attribution 160

Marketing Attribution Multi-Touch Attribution B2B Marketing Trends 160

The Lead Agency

DECEMBER 6, 2021

To succeed with marketing campaigns in 2022, businesses will have to continue to adapt their strategies to suit buyer trends. The Digital Future: B2B Marketing Trends 2022. As such, the dominant trends for 2022 are primarily in the digital sector. Trend 1: Rising Popularity of Video for B2B.

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

Brandpoint

APRIL 3, 2024

Staying ahead of the latest PR trends is key to success in the ever-evolving landscape of public communication. Through our in-depth PR Survey , we unveiled the upcoming industry trends and challenges that will shape 2024 by interviewing 200 PR professionals. Get ahead with industry trends for next year! Get ahead with us!

PR 48

PR Trends Public Relations Ethics 48

Inbox Insight

MAY 24, 2022

Understanding the importance of multi channel in B2B marketing is one thing, but understanding what all of the related acronyms, tactics and individual channels actually mean is how you can truly begin to understand this comprehensive topic. What is Multi Channel and How is it Being Used in B2B Marketing?

Multi-Channel 98

Multi-Channel Paid Content Paid Search Agency Advertising Channels 98

Launch Marketing

APRIL 13, 2022

Be sure to also check previous installations in this series that focus on B2B lead generation trends in 2022 and B2B email marketing trends in 2022. As B2B organizations refined content marketing strategies and plans to focus on what mattered most amid evolving strategies and plans. What’s Changed for B2B Content Marketing?

Trends 126

Trends B2B Marketing Webinar Metrics Planning 126

Salesforce Marketing Cloud

JANUARY 8, 2024

Some ecommerce trends and technologies pass in hype cycles, but others are so powerful they change the entire course of the market. After all the innovations and emerging technologies that cropped up in 2023, business leaders are assessing how to move forward and which new trends to implement. Even better?

eCommerce 76

eCommerce Marketing AI Trends Loyalty 76