channel Organization Related Topics 
Webbiquity
AUGUST 17, 2021
According to Social Media Today , “ The days of organic reach on social media might be disappearing, but that’s not the case for Pinterest. In fact, it’s exploding in popularity and offering businesses valuable opportunities to reach and engage with new, high-intent audiences using organic content.” Sounds good to me!
Content Marketing Institute
APRIL 19, 2021
But these five ideas will help you navigate the channel to get the traffic to your site. Continue reading → The post How to Drive Organic Clicks and Leads From Your Instagram Channel appeared first on Content Marketing Institute. Instagram doesn’t make it easy to get clicks to your landing pages.
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KoMarketing Associates
JUNE 22, 2022
Many organizations have already begun utilizing video content to resonate with their target audiences. Now, new research indicates that social media is becoming a critical channel for marketers focused on video distribution. Marketing teams, in particular, ranked social media as their top channel for video distribution.
KoMarketing Associates
APRIL 6, 2022
McKinsey and Company recently published a report titled, “The New B2B Growth Equation,” and research indicated organizations that personalized marketing and sales initiatives more closely to the individual customer were likely to have gained market share in 2021. This was through tactics, such as direct one-on-one communication.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
By attending this exclusive session, you'll gain valuable insight into: Why direct mail is consistently ranked among the top 5 online/offline media channels 📊 Why 45% of marketer panelists have said that customer acquisition is the most important use case DM fulfills for their organizations 🔑 How advances in technology and data are (..)
DivvyHQ
FEBRUARY 2, 2022
In an age where audiences are fragmented, you can't afford to be a one-channel brand. Today, consumers browse through multiple channels and touch multiple platforms while interacting with brands. Here's how to execute a multi-channel content marketing approach from Ahmad Benguesmia, founder of Bengu.
KoMarketing Associates
AUGUST 10, 2022
Wpromote recently published the “2022 State of B2B Digital Marketing” report, and statistics indicated that the majority of B2B marketers (50%) now cite social media as their most effective digital marketing channel in terms of driving revenue. This is followed by content marketing (47%) and email (41%).
Speaker: Mat Zucker, Partner, Prophet
Content is a B2B brand’s currency to demonstrate relevance and, with emerging channels and interfaces like chat and voice, it’s bringing brands closer to their customers. The engine underneath is training, governance and a modern content and communications organization.
Speaker: David Crane, Head of Content & Thought Leadership, Integrate
The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018.
Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo
Michael Ballard, Senior Manager of Global Digital Marketing at Lenovo, shows how marketers can reach the right contact, using the right channel, at the right time. How to best evaluate intent data sources for your organization. How to incorporate intent data into your existing strategy. October 30, 2018 11 AM PST, 2 PM EST, 7 PM GMT
Speaker: Paul Slack, Vende Digital CEO
Learn How to Master the Most Important Channel for B2B Marketers in 2022. This webinar will cover: Why social media is a critical go-to-market channel in 2022. Keys to executing organic and paid tactics that create demand and grow pipeline. How other B2Bs are crushing their digital marketing goals with social media.
Speaker: Zach Basner, Director of Video Training and Strategy, IMPACT
That’s staggering, but what does that mean for us as organizations? How to distribute your videos across your channels. Forrester Research Group reports that on average 70% of a buyer’s purchasing decision is made before engaging with a sales team. So the question is: Will you choose to be an educator in your industry?
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With omnichannel marketing, brands take a consumer-centric approach in order to achieve consistent messaging across channels for a more-personal, cohesive experience. Many organizations are striving for omnichannel, but it can be a daunting journey—unless you have a map. Multichannel and omnichannel marketing are not the same.
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