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How to Drive Organic Clicks and Leads From Your Instagram Channel

Content Marketing Institute

But these five ideas will help you navigate the channel to get the traffic to your site. Continue reading → The post How to Drive Organic Clicks and Leads From Your Instagram Channel appeared first on Content Marketing Institute. Instagram doesn’t make it easy to get clicks to your landing pages.

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Sustaining A SaaS Brand & Organic Channel During A Recession via @sejournal, @TaylorDanRW

Search Engine Journal

The post Sustaining A SaaS Brand & Organic Channel During A Recession appeared first on Search Engine Journal. For subscription-model-based businesses such as yours, pivot your SEO strategy to maintain performance and return on investment using this guide.

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65% of Marketers Leverage Organic Social Channels to Distribute Video Content

KoMarketing Associates

Marketers are still developing an ample amount of video content to reach their target audiences, according to new research, and they are using a multitude of social channels to distribute their work. In addition, 37 percent of marketers are turning to organic video channels, such as social channels, to promote their videos.

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How to Drive Traffic through Organic and Paid Channels

The Daily Egg

The post How to Drive Traffic through Organic and Paid Channels appeared first on The Daily Egg. There are a ton of options to drive traffic to your website, but you have to make sure that the traffic is relevant and of high quality. Otherwise, you’ll just be […].

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

By attending this exclusive session, you'll gain valuable insight into: Why direct mail is consistently ranked among the top 5 online/offline media channels 📊 Why 45% of marketer panelists have said that customer acquisition is the most important use case DM fulfills for their organizations 🔑 How advances in technology and data are (..)

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Multi-channel Content Marketing: How to Repurpose, Organize and Scale your Digital Campaigns

DivvyHQ

In an age where audiences are fragmented, you can't afford to be a one-channel brand. Today, consumers browse through multiple channels and touch multiple platforms while interacting with brands. Here's how to execute a multi-channel content marketing approach from Ahmad Benguesmia, founder of Bengu.

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The Marketing Book Podcast: “B2B Social Selling Strategy” by Julie Atherton

The Forward Observer

B2B Social Selling Strategy: Connect with Customers, Build Relationships, and Drive Sales by Julie Atherton About the Book Social media, when deployed strategically and effectively in B2B channels, offers a uniquely personal long-term networking opportunity for sales teams and business professionals.

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Rebooting your Strategic Content and Communications: A Formula for an Evolved Enterprise

Speaker: Mat Zucker, Partner, Prophet

Content is a B2B brand’s currency to demonstrate relevance and, with emerging channels and interfaces like chat and voice, it’s bringing brands closer to their customers. The engine underneath is training, governance and a modern content and communications organization.

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GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018.

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Intent Data: No Tricks, all Treats

Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo

Michael Ballard, Senior Manager of Global Digital Marketing at Lenovo, shows how marketers can reach the right contact, using the right channel, at the right time. How to best evaluate intent data sources for your organization. How to incorporate intent data into your existing strategy. October 30, 2018 11 AM PST, 2 PM EST, 7 PM GMT

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3 Steps for Mastering B2B Demand Generation on Social Media

Speaker: Paul Slack, Vende Digital CEO

Learn How to Master the Most Important Channel for B2B Marketers in 2022. This webinar will cover: Why social media is a critical go-to-market channel in 2022. Keys to executing organic and paid tactics that create demand and grow pipeline. How other B2Bs are crushing their digital marketing goals with social media.

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How to Use Video Throughout the Buyer's Journey

Speaker: Zach Basner, Director of Video Training and Strategy, IMPACT

That’s staggering, but what does that mean for us as organizations? How to distribute your videos across your channels. Forrester Research Group reports that on average 70% of a buyer’s purchasing decision is made before engaging with a sales team. So the question is: Will you choose to be an educator in your industry?

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Omnichannel is Multichannel 2.0

With omnichannel marketing, brands take a consumer-centric approach in order to achieve consistent messaging across channels for a more-personal, cohesive experience. Many organizations are striving for omnichannel, but it can be a daunting journey—unless you have a map. Multichannel and omnichannel marketing are not the same.