Remove channel mobile
article thumbnail

App opt-in rates climb despite Apple’s permission requirements

Martech

App opt-in rates soared in 2021, putting to rest fears about the impact of Apple’s AppTrackingTransparency (ATT) framework. The rate across all sectors was 25%, up from 16% the previous year, according to a report from mobile measurement company Adjust. Mobile retail racked up $3.5 Mobile accounts for 67% of all ecommerce sales.

Opt-in 127
article thumbnail

Opt In, Opt out – 5 Trends in Mobile Advertising 

Martech Advisor

Now add in the mobile app ecosystem and the unique content found in those millions of apps, and it’s easy to see how advertisers could target their interest-based audience at scale if they could leverage a mobile ad network that creates custom portfolios of apps that contextually fit certain audiences.

Opt-out 75
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Report: What’s Working in Email Marketing

The Point

It wasn’t long ago that we were preaching email to be “mobile-friendly.” Then it was “mobile-first.” Now, all B2B email should be optimized for mobile pretty exclusively. A recent (August 2022) statistic said that 81% of all emails are read on mobile devices , and that number will only increase.

article thumbnail

How to Create a Conversion-Driven Image SEO Strategy

Webbiquity

For a few years now, Google has shown image thumbnails in mobile search results. In addition, there are image search results blended within general organic search results – both on mobile and desktop devices. To top it off, Bing’s search results have always been even more visual, showing carousels, video thumbnails and more.

SEO 159
article thumbnail

GTM in Germany: How to Create an Effective, Compliant Strategy

Zoominfo

Germany has some of the most restrictive regulations around cold email, with regulators and case law stating that a “double opt-in” consent model is required to send marketing emails within the country. Double opt-in is a two-stage process.

article thumbnail

Why should you opt-in for B2B Contextual Marketing?

Valasys

One of the primary goals for B2B marketers is sending the right message to the right people at the right time using the right channel. By focusing on the desired context of the potential buyers, the marketers can personalize their experiences & deliver the right content at the right time through the most apt channel.

Opt-in 45
article thumbnail

The cookieless mobile world: how advertisers can stay competitive

illumin

Marketers are gearing up for the cookieless mobile era. Here’s a glimpse of how going cookieless is impacting the mobile world. The mobile segment is shifting as well – implementing changes towards more safeguards around personal data. The digital media scene has had a shake-up since 2024 began.