The Effective Marketer

MAY 24, 2012

According to the census, “ 55% of all company respondents could attribute more than 10% of their total sales to the email marketing channel, with 17% of respondents stating that email marketing attributed for over 30% ”. Greater understanding of social media and email as complementary channels. Addressing the challenges of mobile.

Customer Surveys 100

Customer Surveys ROI Email Marketing Effectiveness 100

The Effective Marketer

MAY 3, 2011

The Goal of Marketing Software The need for marketing software comes from the necessity to better understand customer behavior across multiple channels. The goal is to make use of cross channel marketing strategies to target the customer at the right moment and influence purchase decisions.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

The Effective Marketer

NOVEMBER 3, 2011

According to Forrester, you should take a look at the following: Annual interactive marketing budget : this involves branching out from the pure email marketing tactic and looking at mobile, tablets, and the like. Your business goals should determine priorities.

Allocation 100

Allocation Spending Paid Search Agency Online Marketing 100

The Effective Marketer

JUNE 14, 2011

Other channels are also expected to gain in terms of effectiveness, such as: Social Media (blogs, podcasts, widgets, discussion forums). Mobile (ads, applications, MMS, SMS). The report says email budgets will stay flat in 2011, but 4 3% of email marketers expect email effectiveness to increase over the next three years. Online Video.

Marketing Budget 100

Marketing Budget Practices Budget Programs Forrester 100