Remove channel mobile

KoMarketing Associates

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B2B Marketers Still Prioritizing Customer Experience & Engagement

KoMarketing Associates

Website optimization (47%), paid advertising (42%) and mobile communication (31%) follow closely behind. “To To maximize conversions, you need to consider how your customers interact and engage with your brand across channels and prioritize creating a cohesive experience that drives them down the funnel,” wrote the authors of the report.

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Report: Majority of Marketers to Increase Social Media Marketing Budgets

KoMarketing Associates

As a result, new research shows that more are going to be dedicating larger portions of their budget to this channel in the near future. This was followed by search (about 70%) and online and mobile video (nearly 60%).

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More than 70% of Marketers to Boost Social Media Marketing Budgets

KoMarketing Associates

This was followed by search (approximately 70%) and online and mobile video (nearly 60%). Previous data indicates that revenue is also difficult to attribute to this channel. SEO (18%) topped the list of least difficult channels to analyze.

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Report: Marketers Seeing Customers Spend Less Time Reading Emails

KoMarketing Associates

seconds on an email when reading it on a mobile device. Cordial conducted its “Cross-Channel Marketing Study,” and data indicated that over the past year, the majority of marketers (61%) have documented a growth in their email subscription list. This is a 15% decrease from 2020, and a full 3.4

Spending 235
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Report: Fewer Marketers are Confident in Ability to Measure Mobile Ad Efforts

KoMarketing Associates

Although marketers are now deploying mobile advertising campaigns, new research suggests that they are having trouble measuring the metrics associated with these types of efforts. Just 24% stated that they were confident in their company’s ability to gauge click-through rates from their mobile advertising efforts.

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Report: 69% of B2B Marketers to Increase Digital Advertising Spend Amidst Pandemic

KoMarketing Associates

Other channels that will see an increase in investment include mobile marketing (67%), paid search (66%), website (66%) and SEO (66%). Approximately 42% have developed a new transaction fulfillment capability, while 39% have added a new marketing channel. Marketers Making Temporary-to-Permanent Shifts.

Spending 166
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Marketers Looking to Leverage Business from Existing Clients to Overcome COVID-19 Struggles

KoMarketing Associates

Other channels that will see an increase in investment include mobile marketing (67%), paid search (66%), website (66%) and SEO (66%). In addition, 67% of B2B marketers said that they will increase the amount they spend on email marketing, and 20% will spend at least the same amount on this tactic as before.