First came digital, then social and now the mobile revolution is taking the world by storm. In many countries, there are more mobile phones than people, homes with electricity, even toilets. There There are more mobile users than all the TVs, PCs and landlines in the whole world  combined ! And everyone knows that mobile search will surpass desktop sometime in the next 2 years. Despite these figures, many marketers are still struggling to figure out what to do and how best to address this emerging channel. Step 1: Create a Mobile-Optimized Website. MORE >>

Mobile web search is no longer of importance only to restaurants and retailers seeking to bring in more local street traffic. Consider that, according to recent findings from the Pew Research Center: • 86% of adults own a mobile phone (the percentage is even higher among business professionals), and more than half of them use their phones to access the Internet. 28% of all Internet usage is on mobile phones. In sectors like travel, retail, and entertainment, mobile search queries have increased roughly 70% in the past year. On-Page Mobile SEO Techniques. MORE >>

Whether or not your company should be making an investment in the mobile landscape ( See our blog from earlier this year ) is an important topic of conversation for your marketing department. You will need to develop a plan to market your mobile property so that your target audience becomes aware that you have a shiny new mobile solution that makes their life easier, and that they can take advantage of it immediately. Businesses tend to struggle with low adoption rates which could lead to internal skeptics calling a mobile initiative a failure. and U.K )? Use Social. MORE >>

Posted in Customer Experience Mobile. It’s predicted that shoppers around the world will have purchased about $119 billion worth of goods and services through their mobile phones by 2015. Which means, as a sales channel, it will either supplement or replace other marketing platforms—namely, brick-and-mortar store locations, online stores like Amazon  and eBay , and/or standalone ecommerce sites. Either way, mobile will be instrumental in expanding brands’ reach and connecting them to new and existing audiences in a different way. That’s right, real time. MORE >>

With the growing mobile market more people research from their mobile devices to find products and services. Nearly 60% of the world has access to a mobile phone. So you need to have a mobile strategy. Not only to be accessible mobile but to attract mobile users to your brand with an app for example. The mobile devices have become the most personal marketing platform today. On a mobile device you can reach your customers anywhere. AdMob reported (July 2010) that those mobile device users spend more than 30 minutes on apps daily. MORE >>