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45 Phenomenal Email and Mobile Marketing Stats


But the majority of email activity now takes place on mobile devices, and not all marketers have effectively adapted to this rapid shift. Those are just a couple of the findings in the nearly four dozen email and mobile marketing facts and statistics from 15 different sources compiled below. Mobile email marketing lags consumer adoption. Email is increasingly mobile.

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Using Push Marketing to Create a Cross-Channel Orchestrated Mobile Marketing Experience

It's All About Revenue

A few weeks ago we released the latest in our series of essentials guides - the Modern Marketing Essentials Guide to Mobile Marketing. However, we're here today to talk using Push Marketing to create a Cross-Channel Orchestrated Mobile Marketing Experience. By opting in to your Push messages, a customer gives you access to their most intimate communication channel.

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The Biggest Mobile Marketing Trends of 2016

It's All About Revenue

This go round it's all about mobile marketing. Top Mobile Marketing Trends for 2016. With mobile devices an ever-present fixture of modern life, keeping up on mobile marketing trends is more important than ever. Report: More than two-thirds of digital media time now mobile, apps 50 percent. Mobile Isn't Just Another Screen. Mobile Marketing

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3 Examples of Brands Doing Real Cross-Channel Marketing

It's All About Revenue

Whether you call it cross-channel or omnichannel marketing, as a consumer, I love it. love when my mobile search results show me nearby store inventory. As a marketer, I hate cross-channel marketing, or rather, I hate how hard it is. Using cross-channel marketing to delight customers and show your competition who’s boss is a thing of beauty, but it comes at a price.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. There are already plenty of viable ABM channels. video traffic accounts for more than half of mobile internet traffic, so it's. Channels and tactics. B2B Marketing Trends for 2016 21 Use Sales as a Content Distribution Channel Marketers devote significant resources to content creation, marketing.

3 Mobile Marketing Trends You Can't Afford To Ignore

It's All About Revenue

Ok I am being quite sarcastic but that line, which I borrowed from the Forrester report The Path To Mobile Marketing Mastery , is all too true yet somehow I am not convinced the majority of marketers are aware of it. 59% of these smartphone users expect companies to make their websites mobile-friendly. Another 43% expect companies to have a mobile app. Mobile DMP.

Mobile is dead: start thinking mobility now…


Since 2005, we read and hear that each approaching year is going to be the “year of mobile” or that “mobile advertising will become more than important than digital” At same time, we understand that all media is digital media. But at the same time, as we run further into 2014, it becomes obvious that mobile is dead and we have to start talking about mobility.

What the Heck is Cross Channel Marketing and Why Would I Want To Do It?

It's All About Revenue

The term "cross channel marketing" is hardly new. Far too many marketers still do not reap the benefits of cross channel marketing. I'll get into why I think this is a little later. But for right now, let's start with the basics: What is cross channel marketing? Companies with strong cross channel customer engagement see a 9.5% Cross Channel Marketing

Modern Marketing Essentials Guide to Mobile Marketing (eBook)

It's All About Revenue

practically the entire world has a mobile phone and a whole bunch of them are smartphones. There is no shortage of statistics to back up and support the fact that the use of mobile as part of an overall marketing strategy is no longer a luxury but is in fact. The Guide identifies the 5 key things marketers need to know when it comes to Mobile Marketing. This just in. essential.

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B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. There are already plenty of viable ABM channels. video traffic accounts for more than half of mobile internet traffic, so it's. Channels and tactics. B2B Marketing Trends for 2016 21 Use Sales as a Content Distribution Channel Marketers devote significant resources to content creation, marketing.

Mobile is Leading the Cross Channel Charge This Holiday Season and Other Cross Channel.

It's All About Revenue

The topics include but will not be limited to: - Mobile marketing. Cross-channel marketing. This Week's Friday Five: Cross Channel Marketing. Why Mobile Is Driving A Cross Channel Holiday Strategy. The days of individual marketing channels and disconnected customer experiences are fading away. Cross-Channel Marketing: 4 Steps to Success.

What Cross Channel Marketing and the Latest Hit Songs Have in Common (Playlist Included)

It's All About Revenue

This go round it's all about six Billboard Top 40 songs: titles or lyrics or both and what they have in common with Cross Channel Marketing. " According to Understanding the Multi-Channel Shopper , Wharton, 2015, two-thirds of all shoppers regularly use more than one channel to make purchases. Here's the Cross Channel Marketing Hits in one handy Spotify playlist.

7 Compelling Reasons to Invest in Mobile Marketing

It's All About Revenue

Mobile has experienced a meteoric rise in recent years. Smartphone and tablet usage has exploded, and the widespread proliferation of mobile devices is changing the way consumers and B2B prospects access media and online information. Up to 29% of consumer media time is now spent on mobile platforms. Only 18% said ROI of acquisition using mobile marketing was good.

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One Third of CMOs Not Integrating Within Digital Channels

It's All About Revenue

It’s no secret that the best customers are the ones who engage with brands across multiple channels. It’s not surprising, therefore, that the brands who deliver value to customers across channels see strong growth. Companies with strong cross channel customer engagement see a 9.5% But what about integration when it comes to within all the various digital channels?

Mobile Is Not a Channel: Multi-Purpose Impact of the Smartphone


ExactTarget recently released a report, called “Mobile Indepence Day” (guess when they released it). It’s an exhaustive overview of how one significant device in the whole mobile explosion, being the smartphone, impacts the way people communicate, network, transact and shop. Many industry people talk about mobile, just as they talk about social: as a separate and tangible channel.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. There are already plenty of viable ABM channels. video traffic accounts for more than half of mobile internet traffic, so it's. Channels and tactics. B2B Marketing Trends for 2016 21 Use Sales as a Content Distribution Channel Marketers devote significant resources to content creation, marketing.

Google integrating G+ Pages and YouTube Channels


YouTube Channels, They Are A-Changin’ Another case-in-point: how YouTube has begun handling YouTube Channel creation. Back in the day, as far as I knew, one needed to create a unique Google email address for each YouTube channel , at least between the time between when you just registered separately for Google account with usernames, a long time ago. Good luck, Tiger!

Seven Essential Mobile Apps for Marketers

grow - Practical Marketing Solutions

Back in 2014, I wrote a post on essential mobile apps  for marketers. Buffer is a powerful social media management app that enables you to share content across your social channels. Those are some of my new favorite mobile apps for marketers. Which mobile apps do you keep on the first screen? Mobile marketing apps kerry gorgone marketing apps mobile marketing

7 Cross-Channel Apps of Highly Effective Modern Marketers

It's All About Revenue

In today’s hyper-connected world, it’s important to have a rock-solid cross-channel marketing strategy, and one of the easiest ways to execute that strategy is through your marketing automation system. Every part of your marketing needs to go mobile, especially your marketing automation activities. Cross Channel Marketing Marketing Automation

Cross-Channel Orchestration: Customer Journeys Done the Right Way

It's All About Revenue

Found inside Oracle Responsys, the Orchestration Canvas provides a centralized place for marketers to build cross-channel experiences for their customers, spanning key marketing channels such mobile, email, web and display advertising. Remove Marketing Silos with Elegant Canvas to Build Cross-Channel Experiences. Test Your Mobile Experiences; Don’t Guess.

How To Compete In An Omni-Channel World

Crimson Marketing

The popularization of smart phones and tablets, expanded offerings online and the maturation of a generation of buyers raised on the Internet have proven to be fertile ground for the bloom of digital marketing channels, and trouble for traditional commerce. Welcome to “The Omni-Channel Paradigm.”. In particular, this paradigm shift centers on mobile phones and tablets.

6 Cross-Channel Marketing Obstacles and How to Overcome Them

It's All About Revenue

Cross-channel marketing is a big win for B2B marketers—and winning is always sweeter when you’ve overcome obstacles. " But a surprising number of marketers marketing in multiple channels aren’t really doing cross-channel marketing. Only 5% of companies thought they were ‘very much’ set up for cross-channel marketing.down from 7% in 2014.

3 Ways Mobile Insights Are Informing Online and Offline Marketing

Buzz Marketing for Technology

Posted in Customer Experience Mobile. It’s predicted that shoppers around the world will have purchased about $119 billion worth of goods and services through their mobile phones by 2015. Either way, mobile will be instrumental in expanding brands’ reach and connecting them to new and existing audiences in a different way. That’s right, real time.

55% of Marketers Disappointed or Unsure of Mobile Marketing Effectiveness

It's All About Revenue

As marketers are under more pressure to focus on the entire customer journey, mobile offers an instant and effective way to reach the right customers at the right time, with the right content. But how are marketers incorporating mobile into their marketing strategies? In fact, Econsultancy found that 67% of businesses planned to increase their mobile marketing budgets in 2015.

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2013 Is Not the Year of Mobile!

Digital B2B Marketing

We see the predictions every year: This will be the year of mobile! It isn’t because mobile adoption is slower than expected, or even because marketers aren’t paying attention to mobile. We won’t see the year of mobile because mobile isn’t a new channel we switch to, it is an evolution in behavior. But apps are uniquely mobile!

Why is Mobile at the Heart of the Customer Journey?

It's All About Revenue

Marketers have to think beyond apps and responsive websites because mobile isn’t just a tiny screen we tote around all day and use to browse the Internet. Here are four reasons why marketers have to think bigger when it comes to mobile: 1.Mobile is With Us at Every Step People reach for their phones 150 times per day. Mobile is not a stop on the path to purchase.

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Referral Marketing: 8 tips for building a powerful referral channel

B2B Lead Generation Blog

Tweet Prospects that come to your organization because of peer recommendations are two and a half times more responsive than any other marketing channel, according to a study by the American Marketing Association. All agreed the most powerful referral programs aren’t campaigns or tactics, but rather executed as long-term strategies that build new marketing channels.

BlueConic Selects Targeted Messages Using a Cross-Channel Marketing Database

Customer Experience Matrix

For those of you who haven’t been paying close attention, a CDP is defined as a • marketer-controlled system that • supports external marketing execution based on • persistent, cross-channel customer data. CDPs are important because few marketers have been able to build adequate cross-channel databases and because connecting those databases with execution systems has been difficult. The databases and connections are needed because today''s customers expect personalized, coordinated treatments across all channels. Until now. Anyway, back to BlueConic.

Cross Channel Marketing and the Future of Search

It's All About Revenue

This week: Cross Channel Marketing. How Cross-Channel Drives The Future Of Search. adMarketplace, Apple, Bing, Facebook, Google, Instagram, and Yahoo, among others, hold a place in cross-channel campaigns -- but marketers still need to learn how to tie together the media similar to the way they learned to link desktop and mobile advertising. Cross Channel Marketing

Mobile SEO: How to Search Optimize Mobile Websites


Mobile web search is no longer of importance only to restaurants and retailers seeking to bring in more local street traffic. Consider that, according to recent findings from the Pew Research Center: • 86% of adults own a mobile phone (the percentage is even higher among business professionals), and more than half of them use their phones to access the Internet. Technical Mobile SEO.

New Mobile Innovations Enhance the Marketing, Sales, and Customer Experience

It's All About Revenue

When I attend technology conferences, I get a chuckle when the presenter holds up a mobile phone and says: “These devices are changing everything.” ” That’s because mobile is so pervasive—doing nearly everything everywhere—that it’s become passé and cliché to make such statements. Mobile is big. Mobile Profile Access.

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How Social Media and Mobile Technology Impact the Customer Experience [Infographic]

Puzzle Marketer

It’s easy for technology start-ups and web service companies to understand the importance of communicating with customers through channels such as social media and mobile technology. ” This great research identifies and ranks the channels that consumers prefer when interacting with brands. Are you adopting the right channels?

How To Measure Performance Against Google’s Mobile Friendly Update

KoMarketing Associates

Last week my colleague Brendan Cottam detailed key aspects of Google’s Mobile Friendly Update , being released today. This update will potentially give a ranking boost to mobile-friendly pages in Google’s mobile search results. Mobile Search Percentage. Quality of Mobile Search Traffic. And ideally, the quality of inbound leads from mobile versus desktop.

The 4 Unique Challenges of Mobile Marketing and Mobile Advertising (and how to overcome them)

It's All About Revenue

Not that I should need to at this point in time - meaning every marketer in the world should be intimately aware of the fact that ours is a mobile world and as such need to engage and connect with your customers accordingly - but here are just some of the mind-blowing stats when it comes to the effect mobile has had on all of our lives. Marketing Cloud Mobile Marketing

Mobile 101

Mobile Positioning: A Business Must


Mobile access to the web has surpassed browser usage. Consider these 2012 statistics: •  Twitter estimates 55% of users access the site through a mobile device. • 34% of marketers have generated leads using Twitter. Click-through rates on search result ads are higher on mobile, according to a Marin Software study. What Can A Mobile Strategy Do For Me? The result?

Mobile and behavioral


The profusion of wireless enabled mobile devices in daily life routine and advancement in pervasive computing has opened new horizons to analyze and model the contextual information. Detection and prediction of human behavior from daily life activities is a challenging task but mobile usage can be used as a compass to this effort. Human behaviors are multifarious and myriad in nature.

Introducing The Definitive Guide To Mobile Marketing

Modern B2B Marketing

Author: Ellen Gomes Mobile devices have become an integral part of our lives. Because mobile devices are increasingly important to people, especially as device capabilities have expanded—replacing our calendars, phone books, home phones, physical maps, etc. This makes marketing on mobile incredibly important but also nuanced. What is Mobile Marketing?

3 Core Functionalities for Multi-Channel Marketing

Modern B2B Marketing

Author: Patrick Groover Marketing communications continue to evolve as audiences interact with brands through an ever-increasing number of channels. Since campaign success is largely tied to consistently getting the right messages in front of target audiences, a single or even dual-channel approach to marketing is quickly becoming a thing of the past. Audience Management.

Why Mobile Marketing Needs to be a Priority

It's All About Revenue

This edition it's Mobile Marketing. Top 7 Reasons You Should Make Mobile Marketing a Priority. Mobile marketing is the "in" thing, and more and more companies are taking advantage. Here are seven reasons why marketing managers and CMOs must make mobile marketing a priority. Mobile Driving Online Growth in APAC. Mobile Marketing

What Lies Ahead in 2016 and Other Mobile Marketing News

It's All About Revenue

This week's topic Mobile Marketing. 10 mobile marketing themes to look out for in 2016. Given that we all operate in an increasingly mobile-first world, it is only appropriate that this year we focus solely on mobile marketing. 1. Google: Demographics Not As Good As Intent (Search) For Mobile Targeting. The biggest mobile marketing wins and losses of 2015.