Trending Sources

The Undeniable Benefit of a Consistent Cross Channel Marketing Message

It's All About Revenue

While you may see trend articles about the value of reaching out to customers and prospects on the mobile channel, the reality is that your audience wants to hear from you there. However, they also want you to talk to them on other channels, including digital and traditional channels. Multiple Channels Consulted for the Purchase Process. Cross Channel Marketing

45 Phenomenal Email and Mobile Marketing Stats

Webbiquity

But the majority of email activity now takes place on mobile devices, and not all marketers have effectively adapted to this rapid shift. Those are just a couple of the findings in the nearly four dozen email and mobile marketing facts and statistics from 15 different sources compiled below. Mobile email marketing lags consumer adoption. Email is increasingly mobile.

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Using Push Marketing to Create a Cross-Channel Orchestrated Mobile Marketing Experience

It's All About Revenue

A few weeks ago we released the latest in our series of essentials guides - the Modern Marketing Essentials Guide to Mobile Marketing. However, we're here today to talk using Push Marketing to create a Cross-Channel Orchestrated Mobile Marketing Experience. By opting in to your Push messages, a customer gives you access to their most intimate communication channel.

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4 Cross Channel Marketing Stats Marketers Need To Know Going Into 2017

It's All About Revenue

As 2016 winds down and we all look forward (hopefully) to some time off from work and spending time with family and friends, I thought it a good time to give some marketers some cross channel marketing stats to get to know up close and personal as we head into 2017. Two-thirds of all shoppers regularly use more than one channel to make purchases. Cross Channel Marketing

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. There are already plenty of viable ABM channels. video traffic accounts for more than half of mobile internet traffic, so it's. Channels and tactics. B2B Marketing Trends for 2016 21 Use Sales as a Content Distribution Channel Marketers devote significant resources to content creation, marketing.

The Future Will Bring More Cross Channel Marketing Opportunities

It's All About Revenue

This time, it's cross channel marketing. The Future is Poised to Bring More Cross Channel Marketing Campaigns. Your customers are engaging with your business across an increasing number of touchpoints – websites, social media, in-store, mobile and tablets. Read the full story on Mobile Marketing Watch. Read the full story on Multi Channel Merchant.

Seven Essential Mobile Apps for Marketers

grow - Practical Marketing Solutions

Back in 2014, I wrote a post on essential mobile apps  for marketers. Buffer is a powerful social media management app that enables you to share content across your social channels. Those are some of my new favorite mobile apps for marketers. Which mobile apps do you keep on the first screen? Mobile marketing apps kerry gorgone marketing apps mobile marketing

2016 Cross Channel Marketing Trends

It's All About Revenue

This week it's omni-channel, multi-channel and cross-channel marketing. Top 10 Omni-Channel retail trends for 2016. How Macy's CMO Uses Omni-Channel Marketing to Surprise & Delight Shoppers. I sat down with the CMO of Macy's, Martine Reardon, to learn more about her strategy to capture attention in a crowded digital space. Cross Channel Marketing

3 Examples of Brands Doing Real Cross-Channel Marketing

It's All About Revenue

Whether you call it cross-channel or omnichannel marketing, as a consumer, I love it. love when my mobile search results show me nearby store inventory. As a marketer, I hate cross-channel marketing, or rather, I hate how hard it is. Using cross-channel marketing to delight customers and show your competition who’s boss is a thing of beauty, but it comes at a price.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. There are already plenty of viable ABM channels. video traffic accounts for more than half of mobile internet traffic, so it's. Channels and tactics. B2B Marketing Trends for 2016 21 Use Sales as a Content Distribution Channel Marketers devote significant resources to content creation, marketing.

Think Beyond Mobile-First and Consider Mobile Experiences Like These Brands

It's All About Revenue

A few years ago, mobile was viewed by digital marketers as a side channel; a sort of “diet-digital” that was marginalized because of smaller screen sizes and a less mature marketing ecosystem. Fast forward to the present, and mobile is the alpha dog of the pack: Two-thirds of marketing emails are opened on mobile devices ( eMarketer ). Mobile Marketing

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Mobile Marketing Trends for 2016

It's All About Revenue

This week's topic: Mobile Marketing. Top 10 mobile marketing trends for 2016. We all know mobile wallets are eventually going to replace credit cards: Is this year the tipping point? Five Mobile Marketing Trends for Emerging Markets in 2016. In 2015 we witnessed mobile rocking the ground, with companies exploring mobile advertising to its full potential.

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The Biggest Mobile Marketing Trends of 2016

It's All About Revenue

This go round it's all about mobile marketing. Top Mobile Marketing Trends for 2016. With mobile devices an ever-present fixture of modern life, keeping up on mobile marketing trends is more important than ever. Report: More than two-thirds of digital media time now mobile, apps 50 percent. Mobile Isn't Just Another Screen. Mobile Marketing

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Behold the Ongoing B2B Mobile Marketing Disconnect

It's All About Revenue

Chasing the Ever More Mobile Buyer. In their report, eMarketer shares the findings of various research done on the subject of mobile marketing and B2B marketers, which I'll get to in a second. "Many business-to-business (B2B) buyers use their mobile devices as an extension of their desktop.They expect their journey across all devices to be seamless. Mobile Marketing

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. There are already plenty of viable ABM channels. video traffic accounts for more than half of mobile internet traffic, so it's. Channels and tactics. B2B Marketing Trends for 2016 21 Use Sales as a Content Distribution Channel Marketers devote significant resources to content creation, marketing.

Modern Marketing Essentials Guide to Mobile Marketing (eBook)

It's All About Revenue

practically the entire world has a mobile phone and a whole bunch of them are smartphones. There is no shortage of statistics to back up and support the fact that the use of mobile as part of an overall marketing strategy is no longer a luxury but is in fact. The Guide identifies the 5 key things marketers need to know when it comes to Mobile Marketing. This just in. essential.

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Using Mobile Experiences to Grow Your List

It's All About Revenue

Let’s just get this out of the way: email is a mobile channel. Across virtually every industry, the majority of email activity (opens & clicks) happens on the consumer’s mobile device. But mobile isn’t just about engaging your list after the fact. The Two Mobile Audiences. popular YouTube channel. Mobile MarketingPandora.

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What the Heck is Cross Channel Marketing and Why Would I Want To Do It?

It's All About Revenue

The term "cross channel marketing" is hardly new. Far too many marketers still do not reap the benefits of cross channel marketing. I'll get into why I think this is a little later. But for right now, let's start with the basics: What is cross channel marketing? Companies with strong cross channel customer engagement see a 9.5% Cross Channel Marketing

3 Mobile Marketing Trends You Can't Afford To Ignore

It's All About Revenue

Ok I am being quite sarcastic but that line, which I borrowed from the Forrester report The Path To Mobile Marketing Mastery , is all too true yet somehow I am not convinced the majority of marketers are aware of it. 59% of these smartphone users expect companies to make their websites mobile-friendly. Another 43% expect companies to have a mobile app. Mobile DMP.

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Mobile is Leading the Cross Channel Charge This Holiday Season and Other Cross Channel.

It's All About Revenue

The topics include but will not be limited to: - Mobile marketing. Cross-channel marketing. This Week's Friday Five: Cross Channel Marketing. Why Mobile Is Driving A Cross Channel Holiday Strategy. The days of individual marketing channels and disconnected customer experiences are fading away. Cross-Channel Marketing: 4 Steps to Success.

2 Out of Every 3 Digital Media Minutes Now Spent on Mobile

It's All About Revenue

Right off the bat the fact that 2 out of every 3 digital media minutes is spent on mobile should surprise absolutely no one, least of any marketer reading this. The stat, (see chart below) which comes courtesy of comScore is yet another example of mobile finally delivering on the promise of keeping customers connected to the brand - anytime, anyplace. Mobile Marketing

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Vine Is Dead. Which Mobile Media Channels Are Up Next on the Chopping Block?

Content Standard

Vine’s rise and fall should serve as a cautionary tale for other social media and mobile platforms, reminding even well-known brands that the future isn’t guaranteed. Why Mobile Platforms Flourish and Die. look at Vine and other at-risk mobile platforms reveal some obvious, important trends. Which Mobile Media Channels Are Up Next on the Chopping Block?

7 Compelling Reasons to Invest in Mobile Marketing

It's All About Revenue

Mobile has experienced a meteoric rise in recent years. Smartphone and tablet usage has exploded, and the widespread proliferation of mobile devices is changing the way consumers and B2B prospects access media and online information. Up to 29% of consumer media time is now spent on mobile platforms. Only 18% said ROI of acquisition using mobile marketing was good.

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To Successfully Personalize Marketing Communications Across Mobile Devices, Brands Need To Do This

It's All About Revenue

The proliferation of mobile devices that consumers use on a daily basis creates an enormous challenge for marketers trying to orchestrate a seamless cross-channel customer experience. Connect Identities Across Disparate Marketing Channels. Mobile can fit seamlessly within the broader overall marketing strategy through a connected approach. Mobile Marketing

Mobile is dead: start thinking mobility now…

Biznology

Since 2005, we read and hear that each approaching year is going to be the “year of mobile” or that “mobile advertising will become more than important than digital” At same time, we understand that all media is digital media. But at the same time, as we run further into 2014, it becomes obvious that mobile is dead and we have to start talking about mobility.

7 Cross-Channel Apps of Highly Effective Modern Marketers

It's All About Revenue

In today’s hyper-connected world, it’s important to have a rock-solid cross-channel marketing strategy, and one of the easiest ways to execute that strategy is through your marketing automation system. Every part of your marketing needs to go mobile, especially your marketing automation activities. Cross Channel Marketing Marketing Automation

How To Compete In An Omni-Channel World

Crimson Marketing

The popularization of smart phones and tablets, expanded offerings online and the maturation of a generation of buyers raised on the Internet have proven to be fertile ground for the bloom of digital marketing channels, and trouble for traditional commerce. Welcome to “The Omni-Channel Paradigm.”. In particular, this paradigm shift centers on mobile phones and tablets.

One Third of CMOs Not Integrating Within Digital Channels

It's All About Revenue

It’s no secret that the best customers are the ones who engage with brands across multiple channels. It’s not surprising, therefore, that the brands who deliver value to customers across channels see strong growth. Companies with strong cross channel customer engagement see a 9.5% But what about integration when it comes to within all the various digital channels?

What Cross Channel Marketing and the Latest Hit Songs Have in Common (Playlist Included)

It's All About Revenue

This go round it's all about six Billboard Top 40 songs: titles or lyrics or both and what they have in common with Cross Channel Marketing. " According to Understanding the Multi-Channel Shopper , Wharton, 2015, two-thirds of all shoppers regularly use more than one channel to make purchases. Here's the Cross Channel Marketing Hits in one handy Spotify playlist.

3 Ways Mobile Insights Are Informing Online and Offline Marketing

Buzz Marketing for Technology

Posted in Customer Experience Mobile. It’s predicted that shoppers around the world will have purchased about $119 billion worth of goods and services through their mobile phones by 2015. Either way, mobile will be instrumental in expanding brands’ reach and connecting them to new and existing audiences in a different way. That’s right, real time.

Inbound in the Channel: 3 Ways to Help Channel Partners Make Money

Computer Market Research

3 Helpful Tips on Inbound Marketing that Will Help your Channel Partners. Now, as a vendor, not only are you probably well aware of inbound marketing, you’re probably frustrated with it—and that’s because your channel partners don’t have a clue about how to use it. well-defined backlink strategy can ignite serious benefits into your company and your channel partners. Email.

2013 Is Not the Year of Mobile!

Digital B2B Marketing

We see the predictions every year: This will be the year of mobile! It isn’t because mobile adoption is slower than expected, or even because marketers aren’t paying attention to mobile. We won’t see the year of mobile because mobile isn’t a new channel we switch to, it is an evolution in behavior. But apps are uniquely mobile!

3 Core Functionalities for Multi-Channel Marketing

Modern B2B Marketing

Author: Patrick Groover Marketing communications continue to evolve as audiences interact with brands through an ever-increasing number of channels. Since campaign success is largely tied to consistently getting the right messages in front of target audiences, a single or even dual-channel approach to marketing is quickly becoming a thing of the past. Audience Management.

BlueConic Selects Targeted Messages Using a Cross-Channel Marketing Database

Customer Experience Matrix

For those of you who haven’t been paying close attention, a CDP is defined as a • marketer-controlled system that • supports external marketing execution based on • persistent, cross-channel customer data. CDPs are important because few marketers have been able to build adequate cross-channel databases and because connecting those databases with execution systems has been difficult. The databases and connections are needed because today''s customers expect personalized, coordinated treatments across all channels. Until now. Anyway, back to BlueConic.

Solving the Multi-channel Conundrum: How to Leverage Your Marketing Data for Success

It's All About Revenue

They exist, operate, and interact with brands on multiple platforms, devices, and channels. Not only do you have different customers and prospects interacting in different places, but also the same customer’s preferences and interactions can alter, depending on the device or channel they are using at the time. What are their search, social, and mobile behaviours?

55% of Marketers Disappointed or Unsure of Mobile Marketing Effectiveness

It's All About Revenue

As marketers are under more pressure to focus on the entire customer journey, mobile offers an instant and effective way to reach the right customers at the right time, with the right content. But how are marketers incorporating mobile into their marketing strategies? In fact, Econsultancy found that 67% of businesses planned to increase their mobile marketing budgets in 2015.

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Mobile Is Not a Channel: Multi-Purpose Impact of the Smartphone

Conversionation

ExactTarget recently released a report, called “Mobile Indepence Day” (guess when they released it). It’s an exhaustive overview of how one significant device in the whole mobile explosion, being the smartphone, impacts the way people communicate, network, transact and shop. Many industry people talk about mobile, just as they talk about social: as a separate and tangible channel.

Mobile SEO: How to Search Optimize Mobile Websites

Webbiquity

Mobile web search is no longer of importance only to restaurants and retailers seeking to bring in more local street traffic. Consider that, according to recent findings from the Pew Research Center: • 86% of adults own a mobile phone (the percentage is even higher among business professionals), and more than half of them use their phones to access the Internet. Technical Mobile SEO.

Cross-Channel Orchestration: Customer Journeys Done the Right Way

It's All About Revenue

Found inside Oracle Responsys, the Orchestration Canvas provides a centralized place for marketers to build cross-channel experiences for their customers, spanning key marketing channels such mobile, email, web and display advertising. Remove Marketing Silos with Elegant Canvas to Build Cross-Channel Experiences. Test Your Mobile Experiences; Don’t Guess.