xiQ

JANUARY 12, 2022

Our large enterprise customers have engaged their audiences 10x better as compared to traditional marketing channels, saved thousands of hours of research time, and achieved up to 24% higher close win rates. Instasites (microsites designed for individualized experiences). Outlook, Salesforce, MS Teams, and social media integration.

Microsite 118

Microsite Ideal Customer Profiles B2B Sales Trigger Marketing 118

MindFire

FEBRUARY 3, 2021

If you’re thinking about scaling up the digital campaign services you offer clients, using channels like: Direct Mail Personalized URLs (“PURLs”) Email SMS Ringless Voicemail Social Media Personalized Landing Pages / Microsites. Then watch this session now.

Paid Search Agency 98

Paid Search Agency Advertising Agencies Ad Agencies Sales Qualified Leads 98

Buffer

NOVEMBER 22, 2022

We’re super into helping people grow on social media, including individuals who want to boost their online presence. So we’ve created Social Proof, our series on personal branding. The series chronicles how amazing individuals with different goals grew on social media to further their career and business prospects.

Rules 112

Rules Personalization Brand Identity Branding 112

Convince & Convert

APRIL 10, 2014

The campaign is housed on a dedicated microsite , with content being shared across H&R Block’s social media channels, such as Facebook , Twitter and YouTube. Mayne, who is well-known for his work with ESPN, also stars in a series of videos on the company’s YouTube channel. Social Media Case Studies'

Microsite 162

Microsite Word of Mouth Case Study Case Studies 162

PathFactory

JUNE 21, 2023

My company has identified the most-popular content we have, and we have a few channels that we know work well. Repurposing and recycling your most-popular content (for example, turn your webinar into a blog post, or your blog post into a social media image.). Using microsites as part of an ABM nurture strategy for top tier accounts.

Top of Funnel 52

Top of Funnel Buyer's Journey Microsite Advertising Funnels 52

Kevin Indig

AUGUST 7, 2023

Explore All Episodes SEO, content, and other non-paid channels can impact brand growth more than you think. Picking the right channels is critical because following the same cookie-cutter strategy as everyone else means tackling incumbents head-on - an uphill battle. There are optional and mandatory channels.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

xiQ

DECEMBER 15, 2021

In addition to sending targeted news digests, field marketers can then publish these thought-leadership articles directly to social media channels like Twitter, LinkedIn, and Facebook to further engage audiences. Instasites (microsites designed for individualized experiences). SmartSourced Content TM curation.

Advertising Agencies 62

Advertising Agencies B2B Thought Leadership Enterprise Management Account Based Marketing 62

Convince & Convert

NOVEMBER 13, 2015

For a chance to appear on a Sprite can in Brazil, fans first need to register their Snapcode on a dedicated microsite. In 1934, Lou Gehrig was the first athlete to appear on a Wheaties box, and numerous companies have turned to social media to cast fans in ad campaigns, such as Marc Jacobs and Dunkin’ Donuts.

Social Media 160

Social Media Campaigns Advertising Agencies Paid Search Agency 160

Litmus

FEBRUARY 21, 2022

With the impending loss of the third-party cookie , the demand for personalization , the growing number of platforms and channels, and the increased need for agile marketing , brands struggle with the best ways to be effective and authentic in their approach. Where should marketers focus efforts and ad dollars? Start Today.

Planning 91

Planning Webinar Metrics Trends Paid Search Agency 91

Convince & Convert

JULY 31, 2015

During the campaign, each participant received a personalized video of their Instagram image being transformed on the Thread Screen, which they could then share across other social media sites. We also focused on Instagram, as it’s the most artistic/creative of the social networks, and Forever 21 has a massive following on there (7.5

Campaigns 156

Campaigns Microsite Display Social Networks 156

Convince & Convert

DECEMBER 18, 2014

To send a not-so-subtle Christmas gift hint to a friend or family member, just visit the Harvey Nichols website , or dedicated campaign microsite. From a social media perspective, it would be nice to see more of the campaign pulled into the retailer’s social media channels. Social Media Case Studies'

Microsite 137

Microsite Case Study Case Studies Social Media 137

Anyword

SEPTEMBER 9, 2022

With social media, it’s all about kick starting the conversation. Social media as an advertising channel sparked 25% YoY growth , exceeding $137 billion, so it’s safe to say that the importance of those apps on our phones isn’t going anywhere. And the key to success on social media? Social Media In Numbers.

Social Media 98

Social Media Conversion Media Tips 98

Valasys

JUNE 15, 2021

These metrics vary from channel to channel. In some cases, the analysis is limited to one or two digital channels while others are multifaceted. Having said that, the key performance factor differs on the basis of channels. In order to do so, it is advisable to break down the entire results categorically by channel.

Paid Content 52

Paid Content Analysis Paid Search Agency Ad Frequency 52

SendX

MAY 30, 2019

Image credit: The Tim Ferriss Show Step #2: Put Your Network to Work Harry’s created a two-page microsite. Image credit: CrazyEgg.com If you’re tech-savvy or can get someone to help you, Harry’s avails their microsite’s codes on GitHub for free. Here’s the graph of how Harry’s word of mouth campaign performed. Pinterest knows this.

Word of Mouth 158

Word of Mouth Email Campaigns Campaigns Generation 158

Hubspot

NOVEMBER 11, 2020

Full disclosure: We've totally gushed over Microsoft's "Stories" microsite before. The "Stories" microsite has a simple tagline -- "Get an inside look at the people, places and ideas that move us." And to learn more about adding social buttons to your blog, check out this post.). Microsoft Stories.

Design 101

Design Examples Best Practices Microsite 101

Valasys

JUNE 15, 2021

These metrics vary from channel to channel. In some cases, the analysis is limited to one or two digital channels while others are multifaceted. Having said that, the key performance factor differs on the basis of channels. In order to do so, it is advisable to break down the entire results categorically by channel.

Paid Content 52

Paid Content Analysis Campaigns Paid Search Agency 52

Sprout Social

MARCH 10, 2021

Confession: Sprout’s Brand Creative and Social teams have a big ol’ crush on Zendesk. That content lives on a microsite , but also serves as valuable social content for the brand, often shared in bite-sized pieces across their networks. An internal example is the Zendesk Creative team blog and social account.

Work Management 93

Work Management Marketing Management B2B Thought Leadership Microsite 93

Convince & Convert

DECEMBER 11, 2015

In addition to the YouTube influencer partnerships, Lenovo has created a dedicated #Goodweird project microsite, which encourages its customers to explore the project and submit photos and videos showcasing their take on what qualifies as #Goodweird.

Campaigns 100

Campaigns Paid Search Agency Microsite Advertising Agencies 100

Convince & Convert

FEBRUARY 18, 2016

In a time where consumer attention is the ultimate commodity, maximizing each social media channel to create memorable experiences has become a powerful strategy. With so many clever opportunities to engage, your brand can’t afford to overlook LinkedIn as a potential channel for memorable customer experiences.

Linkedin 164

Linkedin Ideal Customer Profiles Microsite Profiling 164

Convince & Convert

NOVEMBER 17, 2015

Today, according to research I completed in conjunction with my new book, Hug Your Haters , among those expecting a response at all, 40% of customers who complain about businesses in social media expect to hear back within one hour. Don’t ignore other communication channels either. Nearly two days to respond to an email!

Microsite 167

Microsite Trust Marketing Pricing Price 167

Crimson Marketing

JULY 23, 2015

An investment in marketing that is higher in the sales funnel, like awareness campaigns, or social marketing might seem difficult to tie to a revenue number. PR and social media content can also drive buyers to a microsite for a free trial or a webcast, or a number of other measurable actions. But it’s actually not.

Top of Funnel 100

Top of Funnel Lead Ranking Lead Scoring Microsite 100

xiQ

APRIL 4, 2022

Our large enterprise customers have engaged their audiences 10x better as compared to traditional marketing channels, saved thousands of hours of research time, and achieved up to 24% higher close win rates. Instasites (microsites designed for individualized experiences). Outlook, Salesforce, MS Teams, and social media integration.

Enterprise Management 62

Enterprise Management Ideal Customer Profiles Lead Scoring Lead Ranking 62

Walker Sands

APRIL 5, 2019

Upon launch, the Walker Sands team deployed an integrated promotion strategy, which included robust media outreach, promotion via Nintex’s owned channels and the production of three 60-second videos detailing the most prominent broken processes in corporate America: employee onboarding , document mis(management) and customer pain points.

PR 40

PR Work Management Microsite B2B Thought Leadership 40

The Point

FEBRUARY 11, 2014

As co-founder and CEO of Captora , Paul is now channeling his expertise into a new generation of marketing technology that captures and converts new buyers across inbound marketing channels. Today over 70 percent of new buyers find your company via inbound marketing channels (search, advertising, social). HS] Thanks Paul!

Paid Content 100

Paid Content Demand Generation Agencies Cost per Lead Lead Scoring 100

Opt Intelligence

JUNE 13, 2019

Here are three quick ways to activate opt-in advertising across channels and develop a full-funnel, multi-channel approach to opt-in advertising. This is your first step to expanding your opt-in advertising plan into a multi-channel approach, focusing on lead quality over quantity. Retarget Lost Leads With Opt-in Advertising.

Multi-Channel 41

Multi-Channel Opt-in Advertising Channels Advertisements 41

Smashmouth Marketing

SEPTEMBER 30, 2009

Mike: Kim, I've been to four conferences since May and at all four the topic du jour was Social Media, so be ready for a great session! Kim: I agree that social media has been the hot topic. We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. They can all work together.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 29, 2009

Mike: Kim, I've been to four conferences since May and at all four the topic du jour was Social Media, so be ready for a great session! Kim: I agree that social media has been the hot topic. We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. They can all work together.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

PureB2B

APRIL 2, 2017

Email as a marketing channel is very much alive and should not be ignored. They can also be integrated with certain social media platforms like Facebook and Twitter. Build Your Social Media Presence. You can also build a microsite with landing pages that capture lead data. Tips to Build a Relevant Email List.

Ad Building 89

Ad Building Ideal Customer Profiles Microsite Landing Pages 89

SnapApp

JUNE 7, 2018

Deploying a variety of content formats across multiple channels, they were able to achieve: 3,700 responses in 90 days. Distribution Through Various Channels. Using email, paid media, social, and their website/microsite, Paycor was able to get in front of relevant audiences with this compelling, engaging material.

Sales Qualified Leads 76

Sales Qualified Leads Top of Funnel High Quality Lead Lead Scoring 76

DivvyHQ

APRIL 8, 2016

If you don’t have much in the budget for paid distribution, then you should set proper expectations for the slower growth that comes with building an owned audience and or earning prime placement in third-party channels. Buyer-focused blog content is published weekly to build a subscriber list.

Distribution 40

Distribution Promotion Top of Funnel Microsite 40

PureB2B

JANUARY 14, 2019

Your extensive research would have led you to the optimal channels where they can be reached, such as: E-mail. Social media. Brenda Stoltz of Forbes suggests creating “dynamic, personalized microsites that deliver content that’s of interest to your audience.”. Industry events. Online publications. ABM campaign measurement.

Account Based Marketing 72

Account Based Marketing ABM Lead Ranking Effectiveness 72

ClickZ

AUGUST 27, 2020

Fast forward to today, and you have phone, web, microsites, mobile, and multiple social channels. For businesses that promote customers, methods have changed from the traditional means of word and hand to electronic mail and digitized banners. However, one thing has not changed.

Promotion 64

Promotion Enterprise Management Efficiency Work Management 64

PureB2B

JANUARY 14, 2019

Your extensive research would have led you to the optimal channels where they can be reached, such as: E-mail Industry events Social media Online publications. Brenda Stoltz of Forbes suggests creating “dynamic, personalized microsites that deliver content that's of interest to your audience.”. ABM Campaign Measurement.

Account Based Marketing 62

Account Based Marketing ABM Lead Ranking Effectiveness 62

Outgrow

JULY 8, 2020

In order to attract your target audience, they can leverage videos, blogs, microsites, landing pages, and more. They developed a cross channel content strategy and successfully targeted potential players and football fans between the ages of 16-25 in Europe. Dog Digital. And Dog Digital was the architect behind the campaign’s success.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

ClearVoice

JANUARY 30, 2020

What channels were your focus, and what markets? For example, an agency that hired you to do a social campaign for a movie premiere wouldn’t want you taking credit for all the marketing efforts for the entire movie — but you are within your rights to do a case study about the social campaign and how it fit into the larger strategy.

Case Studies 76

Case Studies Case Study Studies Advertising Agencies 76

EMagine B2B Blog

JUNE 13, 2013

Below is a list of thought-provoking articles on the subject of B2B Online Marketing: 5 reasons why email marketing out-performs social media in B2B market. While using social media as a tool of B2B marketing grows more and more, we shouldn’t forget about old and proven method – email marketing. B2B Web Strategy'

Online Marketing 40

Online Marketing B2B Marketing Microsite B2B 40

Convince & Convert

DECEMBER 11, 2015

Channel your gift-giving spirit to provide recipients with something they will truly value. We leveraged all of the above into a “ 12 Days of Video Marketing ” microsite last year, and drove four times more traffic than an average Vidyard content campaign. As a result, the email’s click-through rate was more than double our average.

Campaigns 95

Campaigns Tips Microsite Advertising Agencies 95