Kevin Indig

SEPTEMBER 11, 2023

Other than most marketing channels, SEO is different: Besides the basics, it’s like investing, where you develop hypotheses on as much data as you can but can’t control the outcome. Advertising channels are much more predictable because companies control the strongest driver of growth, $ spend.

Forecasting 114

Forecasting SEO Microsite Domain 114

Martech

FEBRUARY 7, 2024

We’d get brought in to help, whether it was for a microsite or a larger project. A: Because a lot of my focus is multi-channel orchestration, automation and personalization, the biggest roadblock is getting people to change. Everyone was in the same boat in terms of figuring out new technologies and how to do things better.

Advertising Agencies 109

Advertising Agencies Paid Search Agency Multi-Channel Enterprise Management 109

xiQ

DECEMBER 15, 2021

In addition to sending targeted news digests, field marketers can then publish these thought-leadership articles directly to social media channels like Twitter, LinkedIn, and Facebook to further engage audiences. Instasites (microsites designed for individualized experiences). SmartSourced Content TM curation.

Advertising Agencies 116

Advertising Agencies Enterprise Management Account Based Marketing Thought Leadership 116

Adobe Experience Cloud Blog

MAY 13, 2019

As numerous new channels and platforms are mushrooming in the digital marketplace, marketers must take an omnichannel approach to drive meaningful interactions with prospects and drive better conversions. Email is a permission-based marketing channel. Now is always the time to strengthen your marketing strategy. Customer rewards.

Email Marketing 134

Email Marketing Marketing & Strategy Marketing Strategy Microsite 134

xiQ

JANUARY 12, 2022

Our large enterprise customers have engaged their audiences 10x better as compared to traditional marketing channels, saved thousands of hours of research time, and achieved up to 24% higher close win rates. Instasites (microsites designed for individualized experiences). SmartSourced Content that drives 10x engagement.

Microsite 118

Microsite Ideal Customer Profiles B2B Sales Trigger Marketing 118

MindFire

FEBRUARY 3, 2021

If you’re thinking about scaling up the digital campaign services you offer clients, using channels like: Direct Mail Personalized URLs (“PURLs”) Email SMS Ringless Voicemail Social Media Personalized Landing Pages / Microsites. Then watch this session now.

Paid Search Agency 98

Paid Search Agency Advertising Agencies Ad Agencies Sales Qualified Leads 98

Heinz Marketing

APRIL 9, 2020

Create a Slack “microsite”: If you were to create a Slack channel with subgroups just for your event, what would it look like? Live chat next to presentations: Bonus points if you have a tool that allows attendee chats to simultaneously post to social channels accompanied by your event hashtag.

Peer-to-peer 109

Peer-to-peer Communities Microsite Ad Building 109

Convince & Convert

APRIL 10, 2014

The campaign is housed on a dedicated microsite , with content being shared across H&R Block’s social media channels, such as Facebook , Twitter and YouTube. Mayne, who is well-known for his work with ESPN, also stars in a series of videos on the company’s YouTube channel. Social Media Case Studies'

Microsite 160

Microsite Word of Mouth Case Studies Case Study 160

Kevin Indig

AUGUST 7, 2023

Explore All Episodes SEO, content, and other non-paid channels can impact brand growth more than you think. Picking the right channels is critical because following the same cookie-cutter strategy as everyone else means tackling incumbents head-on - an uphill battle. There are optional and mandatory channels.

Paid Content 94

Paid Content Advertisements Advertising Branding 94

PathFactory

MAY 2, 2022

A large percentage of the buyer journey is spent on self-education and research from marketing-generated content and managed channels,” said Dev Ganesan, CEO of PathFactory. Sales representatives can whip up customized microsites or groups of content that serve a 1:1 or 1:few audience.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

PathFactory

JUNE 21, 2023

My company has identified the most-popular content we have, and we have a few channels that we know work well. Using microsites as part of an ABM nurture strategy for top tier accounts. How can we get more out of this?” We’ve already mapped out buyer journey paths to engage prospects. Creating customer onboarding or adoption tracks.

Top of Funnel 52

Top of Funnel Buyer's Journey Microsite Advertising Funnels 52

The Point

DECEMBER 16, 2013

In fact, I’ll make almost the exact opposite prediction: “By 2015, the percentage of B2B leads that arrive via corporate Websites will shrink dramatically as marketers maintain multiple, distinct online channels that are optimized for demand generation.”. Want to guess how many of those leads arrive via our clients’ Websites? Virtually none.

Demand Generation Agencies 100

Demand Generation Agencies B2B Sales Sales Leads Microsite 100

Kevin Indig

JULY 17, 2023

Positional is perfect for early-stage startups just getting started, as well as dedicated SEO teams scaling an existing channel. Microsites were originally invented for short-lived campaigns. Patagonia built a microsite for Blue Heart , a project that aims to preserve wild rivers. Microsites 2.0 Microsites 2.0

Microsite 52

Microsite CMS Development Lead Scoring Lead Ranking 52

Buffer

NOVEMBER 22, 2022

Katelyn: Dive deep into one channel before exploring multiple In the early days of building your personal brand, you may want to start sharing across multiple platforms – but this can be more harmful than not. ” Start small and build up momentum as you grow your personal brand. Get started today !

Rules 112

Rules Personalization Brand Identity Branding 112

xiQ

DECEMBER 15, 2021

In addition to sending targeted news digests, field marketers can then publish these thought-leadership articles directly to social media channels like Twitter, LinkedIn, and Facebook to further engage audiences. Instasites (microsites designed for individualized experiences). SmartSourced Content TM curation.

Advertising Agencies 62

Advertising Agencies B2B Thought Leadership Enterprise Management Account Based Marketing 62

Convince & Convert

NOVEMBER 13, 2015

For a chance to appear on a Sprite can in Brazil, fans first need to register their Snapcode on a dedicated microsite. It’s not so far-fetched, if you consider the sizeable interest in a short timeframe, plus the different type of “creator celebrity” channels like Snapchat are producing and bringing into mainstream media.

Social Media 159

Social Media Campaigns Advertising Agencies Paid Search Agency 159

Convince & Convert

JULY 31, 2015

The videos are all hosted on a dedicated Thread Screen YouTube channel and the dedicated campaign microsite , where they are also available to download and save. Live moderation was also put in place so people couldn’t “game” the program with inappropriate photos, as the experience was also being live-streamed.

Campaigns 154

Campaigns Microsite Display Social Networks 154

SendX

MAY 30, 2019

Image credit: The Tim Ferriss Show Step #2: Put Your Network to Work Harry’s created a two-page microsite. Image credit: CrazyEgg.com If you’re tech-savvy or can get someone to help you, Harry’s avails their microsite’s codes on GitHub for free. Here’s the graph of how Harry’s word of mouth campaign performed. Pinterest knows this.

Word of Mouth 157

Word of Mouth Email Campaigns Campaigns Generation 157

Litmus

FEBRUARY 21, 2022

With the impending loss of the third-party cookie , the demand for personalization , the growing number of platforms and channels, and the increased need for agile marketing , brands struggle with the best ways to be effective and authentic in their approach. Where should marketers focus efforts and ad dollars?

Planning 93

Planning Webinar Metrics Trends Paid Search Agency 93

Convince & Convert

DECEMBER 18, 2014

To send a not-so-subtle Christmas gift hint to a friend or family member, just visit the Harvey Nichols website , or dedicated campaign microsite. From a social media perspective, it would be nice to see more of the campaign pulled into the retailer’s social media channels.

Microsite 135

Microsite Case Study Case Studies Social Media 135

Valasys

JUNE 15, 2021

These metrics vary from channel to channel. In some cases, the analysis is limited to one or two digital channels while others are multifaceted. Having said that, the key performance factor differs on the basis of channels. In order to do so, it is advisable to break down the entire results categorically by channel.

Paid Content 52

Paid Content Analysis Paid Search Agency Ad Frequency 52

Valasys

JUNE 15, 2021

These metrics vary from channel to channel. In some cases, the analysis is limited to one or two digital channels while others are multifaceted. Having said that, the key performance factor differs on the basis of channels. In order to do so, it is advisable to break down the entire results categorically by channel.

Paid Content 52

Paid Content Analysis Campaigns Paid Search Agency 52

Convince & Convert

DECEMBER 11, 2015

In addition to the YouTube influencer partnerships, Lenovo has created a dedicated #Goodweird project microsite, which encourages its customers to explore the project and submit photos and videos showcasing their take on what qualifies as #Goodweird.

Campaigns 98

Campaigns Paid Search Agency Microsite Advertising Agencies 98

Hubspot

NOVEMBER 11, 2020

Full disclosure: We've totally gushed over Microsoft's "Stories" microsite before. The "Stories" microsite has a simple tagline -- "Get an inside look at the people, places and ideas that move us." What I like best is that the design of the page is 100% in line with their brand and how they communicate on other channels as well, like.

Design 101

Design Examples Best Practices Microsite 101

Content4Demand

JANUARY 12, 2021

The pivot to digital channels and experiences means all parties should be involved earlier in the content creation process. When crafting content for microsites, web pages and emails, I always find it helpful to create a wireframe to lay out my content and gut-check my approach. Consider this your blueprint. Bring Team Members In.

Microsite 70

Microsite Content Interactive Marketing Design 70

Convince & Convert

FEBRUARY 18, 2016

In a time where consumer attention is the ultimate commodity, maximizing each social media channel to create memorable experiences has become a powerful strategy. With so many clever opportunities to engage, your brand can’t afford to overlook LinkedIn as a potential channel for memorable customer experiences.

Linkedin 164

Linkedin Ideal Customer Profiles Microsite Profiling 164

Walker Sands

APRIL 5, 2019

Upon launch, the Walker Sands team deployed an integrated promotion strategy, which included robust media outreach, promotion via Nintex’s owned channels and the production of three 60-second videos detailing the most prominent broken processes in corporate America: employee onboarding , document mis(management) and customer pain points.

PR 40

PR Work Management Microsite B2B Thought Leadership 40

Sprout Social

MARCH 10, 2021

That content lives on a microsite , but also serves as valuable social content for the brand, often shared in bite-sized pieces across their networks. Introducing the new Zendesk Suite: Everything you need to have natural conversations with your customers on any channel. That’s exactly what they did with their “Helpers” series.

Work Management 91

Work Management Marketing Management B2B Thought Leadership Microsite 91

xiQ

APRIL 4, 2022

Our large enterprise customers have engaged their audiences 10x better as compared to traditional marketing channels, saved thousands of hours of research time, and achieved up to 24% higher close win rates. Instasites (microsites designed for individualized experiences). SmartSourced Content that drives 10x engagement.

Enterprise Management 62

Enterprise Management Ideal Customer Profiles Lead Scoring Lead Ranking 62

Convince & Convert

NOVEMBER 17, 2015

Don’t ignore other communication channels either. Their Footprint Chronicles microsite details every manufacturer and vendor in their supply chain, their labor practices, and other details. Discover Financial Services (makers of the Discover Card) routinely do this, and many other companies do the same.

Microsite 167

Microsite Trust Marketing Pricing Price 167

Anyword

SEPTEMBER 9, 2022

Social media as an advertising channel sparked 25% YoY growth , exceeding $137 billion, so it’s safe to say that the importance of those apps on our phones isn’t going anywhere. Engagement is the name of the game — whether you post on Facebook, Instagram, Twitter, or Pinterest.

Social Media 98

Social Media Conversion Media Tips 98

Litmus

OCTOBER 26, 2018

However, email’s disruptive evolution from static message to mailable microsite presents many challenges. Email has the somewhat-undeserved reputation for being a highly measurable channel. But first things first. Before we look at the challenges, let’s look at all the opportunities that interactive emails offer to marketers.

Microsite 82

Microsite Landing Pages Eye-Tracking Click Rate 82

Crimson Marketing

JULY 23, 2015

PR and social media content can also drive buyers to a microsite for a free trial or a webcast, or a number of other measurable actions. If you promote a webinar on social media, set up a separate registration URL for each channel and see where the signups come in.

Top of Funnel 100

Top of Funnel Lead Ranking Lead Scoring Microsite 100

Smashmouth Marketing

SEPTEMBER 30, 2009

We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. We cover a different subject matter on the microsite every few months and social media garnered one of our best click-through rates for email sent to the group. If you just had one slide to present, what would be on it?

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

DivvyHQ

APRIL 8, 2016

If you don’t have much in the budget for paid distribution, then you should set proper expectations for the slower growth that comes with building an owned audience and or earning prime placement in third-party channels. Buyer-focused blog content is published weekly to build a subscriber list.

Distribution 40

Distribution Promotion Top of Funnel Microsite 40

Smashmouth Marketing

SEPTEMBER 29, 2009

We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. We cover a different subject matter on the microsite every few months and social media garnered one of our best click-through rates for email sent to the group. If you just had one slide to present, what would be on it?

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

The Point

FEBRUARY 11, 2014

As co-founder and CEO of Captora , Paul is now channeling his expertise into a new generation of marketing technology that captures and converts new buyers across inbound marketing channels. Today over 70 percent of new buyers find your company via inbound marketing channels (search, advertising, social).

Paid Content 100

Paid Content Demand Generation Agencies Cost per Lead Lead Scoring 100