Convince & Convert

NOVEMBER 17, 2014

On the social media consulting side of our business at Convince & Convert, my team and I are frequently called in to advise companies on how to improve and enhance their social media metrics. Measure the Right Number of Social Media Metrics Just because you can measure something, doesn’t mean you should.

Social Media 167

Social Media Merchandising Media Paid Search Agency 167

Content Standard

MARCH 12, 2024

There’s a big opportunity at play here to focus on owning key search positions and win over eyeballs that are sourcing information from search over traditional media, owned, and even social media sources. Innovate with Content: Think like a media company and explore new mediums and methods for engaging your audience across channels.

Media 97

Media Brand Identity Branding Storytelling 97

Martech

SEPTEMBER 23, 2022

Those reasons, just drawn from this month’s activations, include virtual events, wearables, NFT-based discounts on actual merchandise and climate action. Dig deeper: Acura shows us how to use the metaverse and NFTs to sell cars.

Merchandising 117

Merchandising Paper Design Communities 117

Optinmonster

MAY 2, 2022

But even in the age of social media and video, blogging is still a great strategy for making money. Sell Merchandise. Start a YouTube Channel. Sell Merchandise. Loyal readers might want to show off their love for your blog with branded merchandise. You can also accept sponsorship or sell merchandise.

Paid Content 95

Paid Content Adsense Merchandising Conference 95

Spiralytics

FEBRUARY 26, 2023

With over one billion active users , TikTok has become one of the most popular and prominent social media platforms today. Like other social media platforms, TikTok became an excellent channel for businesses to drive sales and for creators to earn money by making fun and creative content. Can You Earn Money on TikTok?

Paid Content 125

Paid Content Merchandising Paid Search Agency Advertising Agencies 125

Marketing Insider Group

NOVEMBER 21, 2022

This eco-friendly approach has spilled over into the world of events, which traditionally has been a fairly wasteful industry – just think about all the plastic water bottles and catering waste, not to mention the merchandise and freebies that often get thrown away as soon as the event is over. Non-traditional Venues Gain Popularity.

Trends 280

Trends Marketing AI Co-Registration Conference 280

Salesforce Marketing Cloud

SEPTEMBER 11, 2023

Digital engagement is how your company interacts with potential and current customers across digital channels. Each interaction a customer has with your company’s social media, email, and website adds up to create a unique digital engagement experience, and that experience is essential. But what topics should you cover?

Account Based Marketing 122

Account Based Marketing Work Management Digital Marketing Funnels Top of Funnel 122

SmartBug Media

FEBRUARY 16, 2024

Social media monitoring : Regularly engaging with customers on social networks and monitoring social channels can provide businesses with real-time, honest feedback from a wide range of demographics. Social media tools : HubSpot and Hootsuite help you easily monitor customer feedback across a range of online channels.

Customer Satisfaction 59

Customer Satisfaction Tips Merchandising Opinions 59

ClickZ

JULY 21, 2023

Target promotes Lisa Roath to Executive Vice President and Chief Marketing Officer Lisa Roath previously served as Senior Vice President of food and beverage merchandising. Etsy’s growth has slowed down after the pandemic peak, with a decline in gross merchandise sales and new buyers.

Merchandising 98

Merchandising Amazon Fulfillment Lead Ranking 98

sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. As businesses embrace the dynamic nature of online platforms, staying ahead of the curve with the right social media experts, tech tools, and solutions becomes vital.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Salesforce Marketing Cloud

SEPTEMBER 14, 2022

48% of Millennials visit stores to get merchandise immediately compared to 39% of Gen Z. According to Salesforce’s Connected Shopper report, 48% of Millennials said that one of their primary reasons to visit a store is to get merchandise immediately rather than wait for delivery, as compared to 39% of Gen Z.

Merchandising 98

Merchandising Loyalty Budget Programs Terms and Conditions 98

Sprout Social

JUNE 1, 2022

At times, it might seem that social media managers are stuck in silos, focused more on brand awareness than direct revenue impact. But, behind the scenes, there is a lot that marketing teams can learn from their company’s social strategy and the number of eyes their external content can reach. Social listening.

Social Marketing 119

Social Marketing Planning Work Management Peer-to-peer 119

Sprout Social

MAY 18, 2021

For years, people pitted “traditional” and social media against one another. Some harbor the misconception that as social budgets increase, traditional media budgets have to decrease to balance the books. The result is a real missed opportunity to weave social and traditional media together to exceed your brand’s goals.

Social Media 111

Social Media Media Budget Programs Paid Search Agency 111

Martech

DECEMBER 28, 2021

E-commerce strategies will penetrate channels like TV, social media and in-store experience, to a greater extent than marketers could have imagined. Prior to the pandemic, there was a lot of focus on creating experiential store concepts, almost as a way of trying to compete with the online channel,” said Baird.

Top of Funnel 138

Top of Funnel Paid Search Agency Digital Marketing Funnels Marketing Budget 138

Biznology

DECEMBER 2, 2019

Of course, the granddaddy of business messaging, LinkedIn, is still the place to test the waters with these new channels. Typical tactics: Encourage employees to share company posts on social media. Provide them with logo merchandises to use and wear. Employee advocacy becomes mainstream. are some tips for how to get started.

Enterprise Management 143

Enterprise Management Work Management Marketing Management B2B Marketing 143

Valasys

APRIL 5, 2024

Provide your clients with the fast and convenient referral links or an opportunity to share on social media right within your application / website. Provide in-store rewards such a cash off or customized merchandise for successful reference. Hight the characteristics of advantage for both an affiliate and new customers.

Word of Mouth 40

Word of Mouth Business Sales Qualified Leads Multi-Channel 40

Salesforce Marketing Cloud

NOVEMBER 17, 2021

Boost your social media holiday marketing strategy. Social media will become an even greater revenue driver this year. In fact, one in five shoppers say they are more interested in discovering and buying products via social media. As a result, channels like Instagram are becoming virtual shopping malls. Test everything.

Marketing AI 98

Marketing AI Planning Marketing Automation Services Marketing Management 98

Webbiquity

MARCH 7, 2019

Social networks have become the primary means of keeping friends, family members, and business contacts up to date on what’s happening in our lives. 77% of all Americans have at least one social media profile. Here are three creative ways to harness the power of social media marketing to maximize the impact of your next event.

Social Media 202

Social Media Promotion Creativity Media 202

Salesforce Marketing Cloud

JANUARY 25, 2024

Implement automated order processing systems, and maintain clear communication channels with your suppliers to ensure timely fulfillment of customer orders and avoid stockouts or delays. The most advanced inventory management systems also account for real-time reservations across selling channels.

Work Management 59

Work Management Marketing Management Fulfillment Merchandising 59

Salesforce Marketing Cloud

DECEMBER 1, 2021

Stay on top of these metrics to uncover actionable insights about where there’s room for improvement and how to adjust your ecommerce strategy: Understand the traffic you’re driving to your website or channel. Determine how shoppers typically find your site — organic search, paid advertising, or social? billion searches per day.

Small Business Marketing 98

Small Business Marketing eCommerce Paid Content Enterprise Management 98

Salesforce Marketing Cloud

JANUARY 3, 2024

There’s probably a digital merchandiser to thank for a lot of your most treasured purchases, whether it’s apparel in your closet, your favorite toiletries, or home decor. Merchandisers are like the matchmakers of the shopping experience: They connect customers with products they’ll love. Here’s how to increase conversions.

Merchandising 59

Merchandising eCommerce Marketing AI Conversion 59

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. Download the template 2.

52

52

Martech Advisor

FEBRUARY 13, 2020

Fashion marketing, also referred to a fashion merchandising, is defined as the process of planning and promoting goods or services in the fashion industry to the right audience at the right time and place with the use of marketing and advertising tools and strategies. Merchandiser. Fashion Marketing Salary (Average/Yearly). 32K - $38K.

Course 78

Course Merchandising Planning Work Management 78

Sprout Social

APRIL 19, 2022

Relying on one-way communication channels like lead capture forms won’t cut it. Let’s dive into what conversational marketing is and how it will help your social media strategy evolve. The inbound marketing strategy connects channels like your website, social profiles and CRM. What is conversational marketing?

Social Media 101

Social Media Webinar Metrics Social Marketing Marketing & Strategy 101

The Lead Agency

JANUARY 18, 2023

Use a multi-channel campaign to build interest Whatever you do, don’t go into a trade show without putting any effort in beforehand. Build ties with event merchandise It’s a proven fact that people love free stuff. No matter what merchandise you decide on, make it relevant to your prospects, and don’t forget branding!

B2B Marketing 62

B2B Marketing Trade Show Planning B2B 62

Trade Press Services

NOVEMBER 20, 2023

Consider sending a thoughtful, card, a carefully curated package with a handwritten thank-you note, personalized gift or branded merchandise. Share these success stories on your website, social media channels or in a newsletter, emphasizing the positive impact of their success while giving opportunities for audiences to connect.

Merchandising 52

Merchandising Loyalty Customer Satisfaction Curation 52

Martech

MARCH 25, 2024

Gmail started sorting inbound emails into five tabs: Primary, Social, Promotion, Updates and Forums. An opt-down on your unsubscribe page lists options for changing frequency or switching to different topics or merchandise categories. Tabs were a radical concept. My directions and strategy recommendations were still fresh.

Burn Rate 79

Burn Rate Opt-out Opt-in Ad Frequency 79

Marketing Insider Group

NOVEMBER 12, 2019

This eco-friendly approach has spilled over into the world of events, which traditionally has been a fairly wasteful industry – just think about all the plastic water bottles and catering waste, not to mention the merchandise and freebies that often get thrown away as soon as the event is over. Image source: [link]. Enhanced Personalization.

Trends 254

Trends Marketing AI Co-Registration Merchandising 254

Optinmonster

MARCH 7, 2024

Its ability to seamlessly integrate across all channels (omni channel marketing) has transformed the way businesses can interact with their customers. Bloomreach Overview: Bloomreach stands out for its powerful search and merchandising capabilities. Want results like these? Click here to start with OptinMonster today.

Enterprise Management 60

Enterprise Management Marketing Automation Services eCommerce Marketing Management 60

Martech

OCTOBER 19, 2022

With little overall regulation, all types of data are at our fingertips to build cross-channel campaigns that can feel tailor-made for the user. As marketers, it’s more imperative than ever to respect a person’s privacy and still utilize all the available data responsibly to create personal ad experiences.

Ideal Customer Profiles 136

Ideal Customer Profiles Tips Privacy Ad brokers 136

Martech

AUGUST 25, 2021

I like to consult a knowledgeable person in-store and inspect the merchandise, then have it delivered. But when it comes to networking, digital experiences miss the mark for many professionals, which is surprising in the age of social networking. TikTok teams up with Spotify to ignite social commerce. Read more here.

Transparency 101

Transparency Work Management Marketing Management Merchandising 101

Scoop.it

JANUARY 7, 2021

Optimize Your Presence on All Channels. The first step you need to make on your journey to a successful online brand is to make sure that you are consistent on all the channels you will use for your branding strategy. Next, develop a content marketing strategy for each of the channels you’ll be using for branding purposes.

Ad Building 98

Ad Building Brand Identity Branding Business 98

Marketing Insider Group

JANUARY 15, 2020

Offer promotional merchandise to those who register early, as well as those who bring along their colleagues. Since nearly all potential attendees search for information about your event before they register, posting content on a variety of online channels is a major component of success. Before the Event.

First-Mover Advantage 175

First-Mover Advantage Buzz Merchandising Planning 175

Stevens & Tate

MAY 9, 2023

It can draw millions of viewers across digital channels and traditional TV platforms. Create a Memorable Pre-game Teaser You’ve probably watched those super bowl ads that went on to feature in every article for the rest of the year and attracted lots of social media attention. Make the video shareable.

Creativity 64

Creativity Video Marketing Campaigns Advertising Agencies 64

Salesforce Marketing Cloud

JUNE 5, 2023

Social commerce is a boon for brands all over the world. With more than half the global population on social media, channels like TikTok , Instagram, and Facebook represent a huge opportunity for ecommerce growth — and a huge pool of potential customers. Get started What is a social commerce strategy?

Marketing & Strategy 52

Marketing & Strategy Digital Asset Management Differentiation Merchandising 52

Marketing Craftmanship

MARCH 16, 2013

Rapid, lemming-like adoption of social media tools by small and medium-sized B2B firms – fueled by an army of self-proclaimed social media experts – has resulted in wasted dollars, missed opportunities and heightened distrust of the marketing function in the C-suite. A company blog is the most effective way to leverage social media.

Social Media 100

Social Media Media Merchandising B2B 100

ClearVoice

FEBRUARY 12, 2021

It also describes the marketing approach used to reach, engage and convert potential customers through the company’s direct channels. Direct-to-consumer marketing channels. Social media marketing. They may appreciate getting updates on new or returning merchandise. Direct mail. Self-mailers. Online marketing.

Ad brokers 59

Ad brokers Merchandising SEM SMS 59