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Sales Engine

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Finding the Hidden Money in Your Content Strategy

Sales Engine

For us, the direct conversions from emails that we send out, along with content that we share on social media, is minuscule—it’s really small. We’ve therefore decided to use social media as more of a broadcast medium, and I know many social media experts would take exception with that strategy.

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The fastest route to success requires lateral thinking.

Sales Engine

That may mean a blog, a magazine, a podcast series, or a YouTube channel, etc. Regardless of the channel and the medium however, you must be the trusted source in your industry where people come to you and keep coming back to you to stay informed and at the top of their game. Media math is different.

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Demand more from today’s B2B marketer

Sales Engine

When it comes to B2B marketing—whether it be social media, email marketing, blogs, white papers or attending trade shows—it has to be about lead generation. You must convert this audience (anonymous and hanging out in social media) into known prospects for sales reps to have meaningful, consultative business conversations.

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Brawn vs. Brains: Shifting Your Content Strategy for a Noisy World

Sales Engine

Kevin Anderson at the Media Briefing refers to this overload as Peak Content. Even though this article talks mostly about media companies, the same can be applied to B2B content marketers : We’re simply putting out too much content for our prospects to consume—and the more we produce, the less engagement we actually have.

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3 Reasons to add pay-per-lead white paper syndication to your digital marketing plan

Sales Engine

Whether you connect via email, text, social media, or your website, the currency of engaging your prospects is content. For those who stay the course, you’ll have to figure out the right messaging, formats, channels, tools, keywords, and 100’s of other details over time before building a flywheel of inbound leads.

Paper 159
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Matt Spangler of Compass Disrupts an Industry With Content Marketing

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Coming from a creative agency and media production background that includes Tribeca Enterprises (owners of Tribeca Films and the Tribeca Film Festival), Matt Spangler was looking for an opportunity to apply his skills to disrupt a larger industry.

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Matt Spangler of Compass Disrupts an Industry With Content Marketing

Sales Engine

Coming from a creative agency and media production background that includes Tribeca Enterprises (owners of Tribeca Films and the Tribeca Film Festival), Matt Spangler was looking for an opportunity to apply his skills to disrupt a larger industry.