LeadSloth

FEBRUARY 17, 2010

I will be speaking about Marketing Automation features, the marketing technology ecosystem, and the impact of Social Media. Social Media. When talking about Social Media, most people immediately think of Twitter or Facebook. Lead Generation. Lead Nurturing. Lead Intelligence.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

LeadSloth

OCTOBER 20, 2009

You start defining the personas that you target, and you find out how to reach them through Social Media. You choose the mix of channels that they prefer (ebooks, webinars, video, blogs, podcasts, and so on) and create compelling content. The NEW Situation. In the new situation your read from the top down. Let me know your take!

PR 100

PR Advertising Agencies Paid Search Agency Content Marketing 100

LeadSloth

SEPTEMBER 24, 2009

Social Media. And the last topic “Social Media” confirmed my gut feeling that Social Media is hotter than Inbound Marketing and Search Marketing (which were hardly mentioned by the respondents). Multi-channel Campaigns (not for everyone). Social Media. Lead Nurturing / Drip campaigns.

Marketing Automation Services 100

Marketing Automation Services Customer Surveys Marketing Automation Automation 100

LeadSloth

MARCH 15, 2009

Using email in conjunction with social media campaigns. Cross-channel: using SMS and instant messaging. Nevertheless, there are lots of interesting advanced email topics that are just as relevant for B2B demand generation specialists. Unfortunately I can’t be there, but there is live coverage via Twitter. Email Analytics.

Landing Pages 100

Landing Pages Multi-Channel SMS Trigger Marketing 100

LeadSloth

JANUARY 12, 2010

Integration of Social Media, Inbound Marketing and Marketing Automation. Social Media Marketing FAIL: In 2010, we’ll see a lot of companies spend a lot of money trying to make a big splash into social networks and many will crash and burn. Creation of buyer-centric content. The need for new analytical skills.

Marketing Automation Services 100

Marketing Automation Services Sales Management Marketing Automation Automation 100

LeadSloth

JUNE 30, 2009

Dharmesh Shah of Hubspot defines inbound marketing to include search, social media and blogs. nurturing via email and other channels. I brought up this question in my previous blog post , and Maria Pergolino had some very good comments on which tools to use and how to integrate them for ROI reporting. What is Inbound Marketing?

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Automation 100