Crimson Marketing

DECEMBER 2, 2014

Large multinational corporations are quite often global operations with thousands of employees, scores of products, and a complex array of marketing channels and campaigns. He also shows how this centralized marketing system branches out in all of the company’s marketing channels. Michel tells us how. Digital Marketing Podcasts'

Marketing Management 100

Marketing Management Advertising Channels Lead Scoring Lead Ranking 100

Crimson Marketing

JULY 30, 2013

Meaning, if your messaging is humorous, make sure it is communicated this way across all your channels. Don’t forget to let your customers know you care and hear them – include their testimonials and engage with them via social media networks. . You must next gain the trust of your customers. Forbes ). .

Work Management 100

Work Management Verticals Marketing Management Social Media 100

Crimson Marketing

JULY 31, 2013

Corporate Marketing Other Interesting Topics Product Marketing b2b marketing channel marketing infographics marketing concepts marketing message marketing solutions mobile marketing product marketing social media b2b targeted marketing' ( Business 2 Community ) .

Mobile Marketing 100

Mobile Marketing Social Media B2B Marketing Communities 100

Crimson Marketing

JULY 11, 2013

Google+ is absolutely one of the best social media networks available to you. According to GlobalWebIndex, Google+ now has 359 million active users (and counting), more than any other social network besides Facebook. You might be asking yourself why? And this is a cornerstone of any marketing mix.

Google 100

Google Marketing Mix Social Networks Social Media 100

Crimson Marketing

AUGUST 16, 2013

Connect all of your channels. Make all of your content and strategies connected on every medium (from social to mobile to web) with a uniform look. Social Media Examiner ). It’s hard to believe, but we’ve made it through most of 2013 and noticed some definite trends showing up in the world of digital marketing.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Mobile Advertising 100

Crimson Marketing

JUNE 12, 2013

As B2B companies reach new levels of maturity in their social media marketing, the savvy ones recognize the golden opportunity available to them by studying what their key competitors are doing through social competitive intelligence. Create Social Media KPIs. You can also find this post on Social Media B2B.

Social Media 100

Social Media B2B Marketing Studies Social Marketing 100

Crimson Marketing

JULY 25, 2013

Their domain may have your brand in the title, or might even own your social media name, passing everything off as your business. They can then obtain your reputation on social media platforms and act as you to promote their own brand or product. What outlets are used to sell products, in what country, or marketplaces?

Brand Identity 100

Brand Identity Branding Domain Social Media 100

Crimson Marketing

MAY 1, 2015

As a result, the modern B2B buying process looks less like a linear path from first contact through to sale—it’s more like a spiderweb of social influence and research channels.” Owned content alone isn’t always enough to engage buyers, and B2B businesses will benefit from a defined earned media strategy.”

Peer-to-peer 100

Peer-to-peer Buy Process Top of Funnel 100

Crimson Marketing

SEPTEMBER 17, 2013

Sometimes LinkedIn gets put on the backburner, with more focus allotted to other social media networks like Facebook and Twitter. No other social platform allows you to find leads, share content and drive traffic as effectively as LinkedIn. Social Media B2B ). Give them a reason to follow you on LinkedIn as well.

Linkedin 100

Linkedin Advertising Agencies Marketing Mix Social Media 100

Crimson Marketing

JUNE 3, 2013

Optimize content for multiple channels. Are you optimizing your social platforms, blogs, email campaigns, etc to get your message across to your audience? Make sure you understand your audience on each respective channel and create a separate marketing plan per audience where you can diversify your content. .

Loyalty 100

Loyalty Ad Building Thought Leadership Content 100

Crimson Marketing

AUGUST 26, 2013

Use social media to tell people it’s available. Of particular importance are the use of social media and engaging with owners of other sites. Use Social Media. Create a posting cadence across all of your social channels to alert people as your content becomes available.

Webinar Metrics 100

Webinar Metrics Marketing & Strategy B2B Thought Leadership Thought Leadership 100

Crimson Marketing

FEBRUARY 9, 2015

Marketers are not only battling to keep up with constant changes in marketing trends – TV and online marketing channels, online/Internet retail, mobile social media and gaming – but also for the increasingly difficult to gain attention of the buyer. . ” Changes in Marketing Speed. ” Source: McKinsey.

Paid Search Agency 100

Paid Search Agency Work Management Marketing Management Advertising Agencies 100

Crimson Marketing

JULY 31, 2014

” Digital marketing channels are no longer a more cost effective solution to engaging buyers, but “critical for executing promotions, stimulating sales, and increasing market share. You understand buyer search needs and you’re highly engaged on your social media marketing channels. . ” Design.

Marketing Management 100

Marketing Management Internet Marketing Mobile Marketing Social Media 100

Crimson Marketing

JANUARY 15, 2015

Websites, blogs, review sites, social search, video, podcasts, physical stores, trade shows, print media and webinars are but a few of the marketing channels that sellers must contend with to deliver their message and impact demand generation. “As Knowing what they want from each channel is half the battle, says Atri.

Demand Generation 100

Demand Generation Act-On Work Management Marketing Management 100

Crimson Marketing

FEBRUARY 23, 2015

“Competition among brands is steadily increasing as branding channels and messages proliferate.” These successful players seem to be pulling away from less robust digital brands and gaining further momentum as they build up positive word of mouth on social media.” Are social-feedback loops working against you?

Brand Identity 100

Brand Identity Branding Touchpoints Word of Mouth 100

Crimson Marketing

JULY 23, 2015

PR and social media content can also drive buyers to a microsite for a free trial or a webcast, or a number of other measurable actions. A social media campaign can measure marketing analytics such as follower growth, retweets, or other actions that help move buyers into the sales funnel.

Top of Funnel 100

Top of Funnel Lead Ranking Lead Scoring Microsite 100

Crimson Marketing

APRIL 14, 2015

Output measures – website traffic, social media engagement, and event participants. Make and optimize channel and mix decisions or to understand the impact of a campaign on the sales list; and to quantify performance. Which channels create the greatest response rate? How can we best acquire new customers?

Analytics 100

Analytics Lead Ranking Cost per Lead Lead Scoring 100

Crimson Marketing

JULY 15, 2014

An amazing 60% of retail e-commerce marketers are still using so-called “one size fits all” campaigns across their marketing channels. She gives us the rhyme and reason for using predictive analytics in online marketing and explains how this will lead to a new way of interacting with buyers across all marketing channels.

CMO 100

CMO Online Marketing Analytics Buyer Personas 100

Crimson Marketing

SEPTEMBER 24, 2013

Multichannel marketing, sometimes referred to as multitouch marketing, is simply “sending your brand message through a variety of channels.” What’s the best channel for you? Social media. ” Which of these channels have been successful for you in the past? . Define Your Approach.

Buyer Personas 100

Buyer Personas Advertising Agencies Work Management Advertising Benchmark 100

Crimson Marketing

SEPTEMBER 25, 2013

Multichannel marketing, sometimes referred to as multitouch marketing, is simply “sending your brand message through a variety of channels.” What’s the best channel for you? Social media. ” Which of these channels have been successful for you in the past? . Define Your Approach.

Buyer Personas 100

Buyer Personas Advertising Agencies Work Management Advertising Benchmark 100

Crimson Marketing

JANUARY 23, 2015

Social Media. How many of you focus on measuring your followers and likes on social marketing channels? “A better way to tell if your social media tactics are successful is to measure converting traffic from social sources. The truth is these metrics have no affect on your marketing ROI.

Multi-Touch Attribution 100

Multi-Touch Attribution Top of Funnel Analytics Lead Ranking 100

Crimson Marketing

JANUARY 16, 2014

Video’s reach is essentially limitless: “YouTube receives more than one billion unique visitors every month – that’s more than any other channel, apart from Facebook.” For any social media campaign, any SEO exercise, video is without doubt one of the best tools in the kit.”

Video Marketing 100

Video Marketing Planning Content Marketing Content 100

Crimson Marketing

MARCH 5, 2015

’ And as a result, they expect a seamless user experience from brands across every device and digital marketing channel. The current state of marketing technology is organized around marketing channels, not buyers. The current state of marketing technology is organized around marketing channels, not buyers. Click To Tweet.

Work Management 100

Work Management Marketing Management Paid Search Agency Marketing & Strategy 100

Crimson Marketing

NOVEMBER 10, 2015

Today’s buyers are able to respond to marketing with two choices they never had in the past: They can ignore, skip or block ads through ad-blocking software or tools like Tivo, and they can also talk back to brands through social media. Together, this is radically altering the go to market strategy required of brands.

Lead Scoring 100

Lead Scoring Lead Ranking Banner Ads Marketing Strategy 100

Crimson Marketing

DECEMBER 12, 2014

While social media and other, newer marketing solutions are seen as the “sexy” new way to reach buyers, email remains strong. It’s rare that marketers see those same response rate numbers with social media. In fact, approximately half of an email list will be active, with recipients either opening or clicking on emails.

Email Marketing 100

Email Marketing Top of Funnel Click Rate Marketing & Strategy 100

Crimson Marketing

JANUARY 8, 2014

Ephemeral Media. “Ephemeral media represents a bigger shift that’s gaining traction, which has something to do with our attention spans combined with content that finds us as opposed to our actively searching for the content… [it''s] shorter, faster, more niche and, in some cases, temporary.” ” 3. .

Peer-to-peer 100

Peer-to-peer Ad Frequency CMO Marketing Automation Services 100

Crimson Marketing

JUNE 23, 2014

With so much information available through the web, social media and an abundance of other channels, buyers no longer need sales representatives for information. The greatest number of steps on a buyer’s journey today takes place before they ever meet a rep.

Planning 100

Planning Marketing & Strategy Marketing Strategy Multi-Channel 100

Crimson Marketing

NOVEMBER 26, 2013

61% of consumers worldwide use digital channels as part of their purchase journey. 80% of companies do not measure the ROI of their social media. The consumer decision journey is generating huge amounts of data. 42% of European consumers carry out web searches on their mobile devices in stores.

CAN-SPAM 100

CAN-SPAM Mobile Marketing Marketing Mix Customer Surveys 100

Crimson Marketing

NOVEMBER 14, 2013

Stay in touch via social media. Viewers are most likely to discover and share videos through social networks. 37% of brand channels have not been update for over 120 days. The most effective videos are hilarious, deeply moving, or totally unexpected. Don’t forget the call to action.

Video Marketing 100

Video Marketing Planning Mobile Advertising Internet Marketing 100

Crimson Marketing

NOVEMBER 18, 2013

Your content should be available on your website, your social media channels, in direct marketing pieces, marketing campaigns, and more. Amplify your content through multiple touch points. Your target audience is everywhere, so you too need to be everywhere they are. Establish a rhythm. ” 9.

Top of Funnel 100

Top of Funnel Content Marketing Work Management Paid Search Agency 100

Crimson Marketing

MARCH 22, 2013

Historically, marketing has been working on influencing the perceptions of buyers via engagement (often on various social media channels). We can even find out where the buyer gets their information and how they perceive that information.

CMO 100

CMO Trust Marketing Marketing Linkedin 100

Crimson Marketing

AUGUST 20, 2015

Whether your sales reps are social media savvy or living-in-the-90s Luddites, it’s marketing’s job to educate them, to provide them with enough info so that they are as knowledgeable, if not more than, the buyer. You likely ask people about said brand on message boards or read reviews about their products on sites like Amazon.

Generation 100

Generation Advertising Agencies Education Barriers 100

Crimson Marketing

AUGUST 4, 2015

Engagement – Engage potential customers on social media, a blog, or your company website. To continue the theme of efficiency, channel your advertising to reach the demographics you have uncovered in your target market research. Lead Gen – Set goals to improve lead generation, in addition to lead management and nurturing.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Top of Funnel Funnel Advertising 100

Crimson Marketing

OCTOBER 15, 2015

Like any other channel, it requires more than just maintenance; it must involve a cycle of testing and re-strategizing that can dig up reasons to increase (or decrease) resources. Social Is A Top-Of-Funnel Channel. This was the truth before social evolved. Social Can Only Work For A Few Select Industries.

Top of Funnel 100

Top of Funnel SEM Digital Marketing Funnels Marketing Analytics Tools 100