Anything Goes Marketing

SEPTEMBER 18, 2013

I was recently inspired by this simple yet insightful post by Jonathan Greene from MarketingSherpa on how a small change in how you phrase items can mean the difference in the response you get on social media.

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Anything Goes Marketing

NOVEMBER 15, 2009

To better understand, how Eloqua pulled this off, see: Social Media Buzz at a Live Event. Social Media And B2B Marketing Social media played such a major factor at this event. This post as an example, was written from the product of social media (Twitter). I have added a few though.

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Anything Goes Marketing

AUGUST 3, 2009

I’m always trying to think about how marketers can better leverage the social media technologies that are out there and then share them with you. To take this further, include the hashtag in the event invites and reminders on your emails, landing pages, tweets and your other marketing channels. Do you think it’s just a fad?

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Anything Goes Marketing

APRIL 7, 2010

Social media is all the rage these days and I’m in complete agreement that it should be part of your campaigns but let’s not overlook the power of email and how it’s being underutilized by many organizations today. Social media highlights. Don’t assume that just because you tweet that people read it.

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Anything Goes Marketing

SEPTEMBER 13, 2009

Multi-channel Metrics. Successful marketers are combining email with other channels such as SMS, direct mail, social media, tele-prospecting and recorded voice to maximize its effect. It would be very helpful to see which channels combined with email were the most successful in certain situations. Tweet This!

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Anything Goes Marketing

APRIL 21, 2010

I’ve finally found a company that does a fantastic job at servicing its customers across many channels and you know I have to blog about it. I’d like to thank those of you who’ve been contributing constructive comments here on the site, via other social media sites like Facebook and Twitter, and through our Care Centre and stores.

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Anything Goes Marketing

JANUARY 18, 2009

Your company may have just started down the path of using Twitter as another communication channel. (If David Meerman Scott write an excellent post on how the US Air Force decides to respond to any social media comments. This is another decision that you'll need to make - what's the best channel to respond to customer.

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