Sales Engine

FEBRUARY 25, 2016

It’s no wonder that Marketo, Hubspot and others consistently talk about content development strategies on their blogs and in their webinars. People simply won’t read your blogs, watch your videos, or download your white papers unless there’s some sort of problem that they’re trying to solve.

Acquisitions 149

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 149

PathFactory

JUNE 29, 2020

To achieve this, I want to introduce you to a tactic that will garner more repeat engagement from the leads you’ve generated from any channel. Whether for your paid or owned channels, this technique is like a buy-one-get-one for engagement. How to make it happen in PathFactory + Marketo. How we got 183% more engagement.

Campaigns 52

Campaigns Marketo Sales Qualified Leads Lead Scoring 52

Sales Engine

FEBRUARY 25, 2016

It’s no wonder that Marketo, Hubspot and others consistently talk about content development strategies on their blogs and in their webinars. People simply won’t read your blogs, watch your videos, or download your white papers unless there’s some sort of problem that they’re trying to solve.

Acquisitions 120

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 120

Adobe Experience Cloud Blog

JULY 14, 2017

Observing and taking note of this can help you start to play with style and tone on different channels and for different audiences (say a white paper versus a Twitter account). Your brand should have similar tone across all channels. For example, blog articles tend to be informative, but written conversationally.

Thought Leadership 134

Thought Leadership Marketo Class Paper 134

Marketing Insider Group

AUGUST 4, 2015

One new set of insights published by DemandGen Report and Marketo is the 2015 Demand Gen Report Benchmark Study. Detailed buyer personas offer a fantastic opportunity for marketers to ensure content is relevant for its intended audience, on the channels they prefer. Forgetting to Optimize Content for a Mobile Reader. Being Top-Heavy.

Top of Funnel 100

Top of Funnel B2B Marketing Buyer Personas Peer-to-peer 100

Conversica

JUNE 22, 2022

Marketing automation allows Marketers to disseminate information through blog posts, white papers, social media, email, and a variety of other avenues. There’s no more wondering which marketing channels are converting, at what rate, and at what cost. Every activity is part of an overall plan, rather than an ad hoc activity.

Cost 52

Cost Digital Marketing Funnels Top of Funnel Funnel Advertising 52

SmartBug Media

NOVEMBER 3, 2020

For marketers—especially those in B2B and/or who have a long sales cycle— campaign attribution is critical to understanding which channels are winners and which are dead weight. Without knowing which of your campaigns are driving sales, you don’t know which marketing channels you should be adding budget to or subtracting budget from.

Multi-Touch Attribution 105

Multi-Touch Attribution Lead Ranking Marketing Attribution Full Circle Insights 105

Adobe Experience Cloud Blog

MARCH 22, 2018

Customers have come to expect personalized experiences and interactions through their preferred format or channel. These AI-powered marketing programs can crawl your site for blog articles, case studies, white papers, ebooks, videos, etc. Support Sales with Relevant Customer Experiences. Tell me your thoughts in the comments.

Marketing AI 134

Marketing AI Ideal Customer Profiles Lead Scoring Lead Ranking 134

Adobe Experience Cloud Blog

JULY 17, 2018

Peer-to-peer marketing is not only a viable channel you should be exploring, but it’s also one that has seen great success in both B2B and B2C marketing. You can also use this as an opportunity to reach a new audience if you ask your customer to cross-promote or republish on their own channels with an attribution link to your blog.

Peer-to-peer 109

Peer-to-peer B2B Thought Leadership Thought Leadership Case Studies 109

Customer Experience Matrix

APRIL 24, 2015

One of the little patterns that caught my attention at last week’s Marketo conference was that several vendors mentioned using data from the same source: Madison Logic Data, which recently renamed itself Bombora *. In each channel, partners embed the Bombora data within their own products.

Bombora 120

Bombora Co-Registration B2B Advertising Agencies 120

NuSpark Consulting

JUNE 23, 2017

When potential customers see your ad on Facebook, they can sign up for more info or request something from your business—like price estimates, newsletters, product demos, white papers, trials and much more. HubSpot, Salesforce, Marketo and other niche providers all support lead ad campaigns. Use Targeting to the Fullest.

Lead Generation 154

Lead Generation Paid Search Agency Facebook Lead Scoring 154

KoMarketing Associates

APRIL 25, 2013

Marketo is considered a leader in the lead management / marketing automation industry. We were honored that Marketo VP, Marketing Content and Strategy Jon Miller would take the time to answer a few questions KoMarketing Associates had on marketing automation.Here are our interview questions and responses. Social media. Absolutely.

Search Engine Marketing 120

Search Engine Marketing Marketing Automation Services Search Marketing Marketing Automation 120

Adobe Experience Cloud Blog

APRIL 17, 2011

To build revenue, the question still remains: should B2B social media be used as a sales channel? A great way for sales to accomplish this is to use B2B social media as a sales channel and utilize Sales 2.0 Share content including: B2B blog posts, white papers, articles, podcasts and other types of content pertaining to their needs.

Social Media 48

Social Media Top of Funnel Advertising Channels Peer-to-peer 48

Adobe Experience Cloud Blog

AUGUST 22, 2018

Even if you are creating a campaign for the same offer on different channels, it shouldn’t be the same. When you don’t consider audience variances for different paid channels, you don’t correctly segment audiences for those channels, which adversely affects your ROI. PPC Mistake #3: Not Managing Exclusion Lists .

PPC 107

PPC Advertisements Advertising Campaigns 107

Walker Sands

JULY 16, 2019

On the marketing side, your ABM team should include someone with experience in demand generation, a channel specialist, a great content developer and a dedicated designer. Whatever you decide, maintaining consistency across channels is key. Assemble your a-team – Create a small but mighty team of top talent to ensure success.

Account Based Marketing 40

Account Based Marketing ABM Ideal Customer Profiles Sales Qualified Leads 40

Lake One

NOVEMBER 19, 2020

And more than just creating content like blogs, white papers, and case studies, you’ll need to master SEO, have a social media presence, and don’t forget about email marketing. To implement inbound successfully, it often requires you to create a lot of relevant content and produce it consistently. Keyword being consistent.

Inbound Marketing 68

Inbound Marketing Marketing & Strategy Marketing Strategy Planning 68

Ambal's Amusings

JULY 22, 2010

With this plan in hand, no matter where you plan to use your messaging, you can be sure that your story is consistent—adding credibility to your brand—across blogs, tradeshows, webinars, white papers, your website and other distribution points. Blog Modern B2B Marketing Twitter Marketo InboundMarketer.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Biznology

JULY 18, 2016

Which pieces of your content have they consumed in various channels? A white paper that takes a deeper dive? You can also step up to more integrated solutions like Hubspot , Pardot , and Marketo. What kind of device are they using? If they subscribed to your email newsletter, from what page did they subscribe?

Enterprise Management 80

Enterprise Management Work Management Top of Funnel Marketing Management 80

The Point

JANUARY 13, 2015

Since email continues to be a dominant channel for most B2B marketers, let me suggest that a good candidate for #1 on your “to do” list for 2015 is to improve the way you measure email campaigns. Most would argue 100 Webinar leads are worth more than 100 White Paper leads. no improvement matters if you can’t measure it.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads ROI Sales Qualified Leads 100

The ROI Guy

AUGUST 24, 2018

The integration should pass a campaign id to the tool, unique for each marketing channel and campaign. Shares a copy of the assessment report – We’ve all gotten that follow-up call, “I noticed you downloaded a white paper from our site”.

Marketing Automation Services 45

Marketing Automation Services Lead Scoring Lead Ranking Interactive Marketing 45

The ROI Guy

AUGUST 27, 2018

And when value specialist, sales reps and channel partners use your Alinean Value Selling Tools in customer workshops and engagements, key profile and discovery data are collected, solution recommendations gathered and assessment results captured.

Marketing Automation Services 55

Marketing Automation Services Ideal Customer Profiles Tools Peer-to-peer 55

Ambal's Amusings

MAY 27, 2010

You add in some of your company’s expertise taking a position on the stance of the expert and turn the transcription into a white paper. Feature the white paper on your website and as an email offer. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Marketo's Modern B2B Marketing.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Ambal's Amusings

NOVEMBER 12, 2010

Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Maria Pergolino is Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation. Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!).

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

SnapApp

MAY 12, 2015

Rather than asking your prospect to slog through a 30-page white paper, you can offer real-time, personalized results that add value through a 5-question quiz. Any white paper or long-form asset you create can be repurposed into at least one interactive assessment, and probably several. is perfect top-of-funnel content.

Top of Funnel 59

Top of Funnel Work Management Marketing Automation Services Marketing Management 59

Ambal's Amusings

FEBRUARY 18, 2010

Should marketers spread budget across time period and channels or one or two big programs? How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). Ardath Albee.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

SnapApp

SEPTEMBER 30, 2015

Takeaway: Encourage social sharing — interactive content generates attention in social media channels like Facebook and Twitter. You could offer a white paper on the importance of a strong relationship… or you could ask them how they’re doing. Takeaway: Don’t keep your thought leadership tied up in lengthy white papers.

Personalization 48

Personalization Examples Content Marketing Planning 48

TrustRadius Marketing

NOVEMBER 14, 2019

Some tools are set up for success in different channels like SMS, email, and social media, or are even native to applications. Workflow Automation: Planning, calendar creation, and task assignment, status updates, and channel outreach can all be automated. Lead Scoring: Identify the best lead for a campaign or tactic.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Ambal's Amusings

APRIL 29, 2010

Webinars and white papers are two content formats generally considered “meaty” enough for prospects to risk that filling out the form won’t cause unwarranted intrusion into their very busy lives. White papers. Marketo's Modern B2B Marketing. Free content: (Non-gated). Blog posts. Newsletters.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Adobe Experience Cloud Blog

FEBRUARY 22, 2011

With the need to reach more prospects in varying channels, it’s imperative to have commitment from company stakeholders and decision makers. i.e. downloading a white paper, therefore becoming an inquiry. If a competitor is utilizing successfully specific digital channel well, add this to your presentation to executives.

RSS 48

RSS Marketo Correlation Paper 48

Ambal's Amusings

MARCH 18, 2010

For a B2B company, if 1,000 people download your eBook, white paper or video, does it matter if you can’t link that activity back to revenues? Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). The best example I’ve seen documented recently is from Junta42.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Adobe Experience Cloud Blog

JULY 28, 2015

Do they download a white paper? For example, by company size, lead source, channel, geographic areas, specific business units, or product lines. For example, someone first connects with your company through a webinar and then visits you at a conference. Each step of the way, you can track their engagement with your company.

Analytics 48

Analytics Sales Qualified Leads Allocation Multi-Channel 48

Ambal's Amusings

OCTOBER 15, 2009

Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Ardath Albee.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Adobe Experience Cloud Blog

DECEMBER 7, 2009

B2B marketing is constantly evolving as organizations discover ways to perfect current strategies, new marketing channels emerge, and advanced marketing automation tools are introduced. This B2B email marketing strategy ebook from Marketo offers insight on how to nurture leads successfully through email marketing.

Demand Generation Agencies 48

Demand Generation Agencies B2B Marketing Marketing Strategy Marketing & Strategy 48

Convince & Convert

OCTOBER 2, 2013

Make Mobile Your Top Channel Strategy. This means thinking mobile first as part of your channel strategy. Todd’s goal is to create 20 pieces of content (think SlideShare presentations, videos, blog posts, white papers, etc.) For marketing automation , look at Marketo , Eloqua Oracle or Act-On Software.

Work Management 131

Work Management Media Marketing Management Marketing Automation Services 131

Adobe Experience Cloud Blog

MARCH 17, 2011

These channels are just the places where we network with others online, not the best ways to do it. By participating in these channels doesn’t necessarily mean you are taking the right steps towards truly leveraging social media to your benefit. Check out Marketo’s Definitive Guide to Social Media. Doing all 7?

Social Media 48

Social Media Social Marketing B2B Marketing Lead Scoring 48

Directive Agency

JULY 5, 2018

Now, you might be one of those B2B marketers who is in the 1% who are weirdly drawn to and love reading white papers or data sheets. It’s simply, “ you have to have sales assets like white papers, data sheets, and case studies to support your team on the sales side and any of your drip campaigns.

Ad Building 40

Ad Building Brand Identity Branding Content Marketing 40

Adobe Experience Cloud Blog

FEBRUARY 28, 2012

They are usually people who have downloaded a white paper or an ebook from our website but done nothing else. However, you must use additional marketing channels to get the most out of your inbound marketing efforts. We convert leads from trade shows at a higher rate than leads that we get solely through online channels.

Inbound Marketing 48

Inbound Marketing Trade Show Budget Programs Top of Funnel 48