Convince & Convert

FEBRUARY 27, 2015

While many have seen quick success implementing basic video marketing tactics and using YouTube to scale their video libraries, most don’t yet have an appreciation for how to approach this channel in a strategic manner and what the real potential is for video technology within the context of modern marketing and sales programs.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

Vidyard

MARCH 5, 2021

Some platforms (like Vidyard) even have the ability to integrate with other programs as well, like HubSpot , Marketo , Salesforce , and more. The best part of using an online video platform for sales is having a direct correlation to revenue by integrating view data with your CRM. Different levels of viewing permissions.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Adobe Experience Cloud Blog

APRIL 11, 2011

by Katie Byrnes So you’ve created some pretty cool videos and uploaded them to your YouTube channel, naturally. Still no views? Relax, we’ve found a few ways to add subscribers and increase YouTube viewership. This is a good way to re-engage your audience and direct them back to your YouTube channel.

Youtube 48

Youtube Best Practices Marketo Demographics 48

Martech

SEPTEMBER 9, 2022

“Once you start taking those things to YouTube, that’s several more million.” ” There are, of course, many highly focused — not to say niche — use cases to be found in private Slack channels. “The Slack channels are too decentralized. “That’s audio only,” said Bodnar. The network effect.

Marketing Automation Services 102

Marketing Automation Services Communities Hubspot Enterprise Management 102

Adobe Experience Cloud Blog

DECEMBER 3, 2019

Once you know who you want to reach with what message, the next question should be obvious: On which channel are you most likely to succeed? Although you might be tempted to default to traditional television, bear in mind that a Quartz analysis of traditional television shows viewing time is up since 2003 only among those over age 50.

Creativity 157

Creativity Video Marketing Brand Identity Branding 157

Adobe Experience Cloud Blog

APRIL 20, 2018

Engage and Stay Top-of-Mind Across Channels. Before, during, and after the sale, marketing automation helps you easily engage across various channels, by connecting browsing habits to landing pages , email messages to website engagement, and social media usage to lifecycle nurturing efforts.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Top of Funnel Automation 134

Adobe Experience Cloud Blog

MARCH 14, 2017

And with the popularity of live streaming platforms like Facebook Live, Periscope, Instagram Live, and YouTube Live, it’s becoming increasingly important for brands to use live video in their marketing strategy. Leverage the existing audience channels in your arsenal. This could include social media, email, and your website.

Video Marketing 129

Video Marketing Broadcasting Work Management Marketing Management 129

Vidyard

MARCH 23, 2021

You’ve even integrated your video platform with your customer relationship management (CRM) and marketing automation platforms to track views on the lead and account level. Overall View Count 3.2 If, on the other hand, the video earned just 200 views, but they were all decision-makers at Fortune 500 companies, it could be a huge win.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Envy

JANUARY 28, 2018

In addition, last year marketing automation platforms such as Hubspot , Marketo , Eloqua have become increasingly commonplace. According to smartinsights , 482,765 websites were using marketing automation technology last year, with HubSpot leading the pack with 21% market share; Marketo seems to be the preferred tool for large enterprises.

Top of Funnel 98

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 98

Adobe Experience Cloud Blog

DECEMBER 11, 2018

Spending at least some of your marketing time improving your social media channels is a smart investment. Your social media channels shouldn’t be any different. Nearly 50% of consumers are viewing videos each day on Facebook according to Forbes. Expand Your Channels. Stick to Your Basic Color Palette.

Social Media 134

Social Media Advertising Channels Media Urgency Marketing 134

Adobe Experience Cloud Blog

JULY 28, 2017

It’s not a coincidence, but more of a calculated effort from companies like Facebook , Twitter , YouTube , and Twitch to be the leaders of a space that is still in its infancy. Ask yourself, could “ Charlie Bit My Finger ” on YouTube be a viral hit today? You probably even get push notifications on your apps when someone goes live.

Campaigns 134

Campaigns Planning Tips Branding 134

Vidyard

NOVEMBER 6, 2018

The LOL-worthy “ Lucidchart Explains the Internet ” series has garnered more than 170 million views and a massive ROI. Check out the No Lift Install System YouTube channel to browse their full library of videos. It was viewed by nearly 12,000 students and shared actively on social media.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

Adobe Experience Cloud Blog

JANUARY 4, 2019

The biggest failures small businesses encounter in social media come from not knowing who their customers are, who they’re competing against, which channels to target, and how to engage their audience. Tip #2: Pick the Right Channel to Target. If you’re already active on social media channels, check their efficiency.

Small Business Marketing 134

Small Business Marketing Social Media Tips Media 134

ClearVoice

DECEMBER 12, 2019

Due to the fact that most webinars are also marketing to their own audiences inside the webinar (think “Inception” for marketers) it is rare there is a cost to view a webinar. A few of the top webinar sources for marketers include: Marketo. Marketing conference on-demand viewing. Content Marketing Institute.

Conference 82

Conference Content Marketing Top of Funnel Planning 82

SpotMe Blog

SEPTEMBER 15, 2022

And you communicate it on many different channels. . It involves taking the events that you run and turning them into many different content formats and sharing them on a range of channels. . You also make it available on different channels. And it all depends on the distribution channel you’re going to share it on.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

Vidyard

MARCH 5, 2021

Some platforms (like Vidyard) even have the ability to integrate with other programs as well, like HubSpot , Marketo , Salesforce , and more. The best part of using an online video platform for sales is having a direct correlation to revenue by integrating view data with your CRM.

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Vidyard

OCTOBER 3, 2018

But they do shake their fist at YouTube for sucking prospects down a time-wasting vortex. A video library is an owned video channel that brands can use to manage all of their video content. Leveraging a video platform to organize your video content is like having your company’s own YouTube, only, secured, branded, and controlled.

Work Management 74

Work Management Video Marketing Marketing Management Marketing Automation Services 74

Adobe Experience Cloud Blog

JANUARY 15, 2020

There are many digital marketing channels a small business can use to reach their audience and, in the end, get them to buy their product or service. It gathered over 2 million views on YouTube, and many of the comments were in the same tone – “I want to buy from this small business after seeing this ad.” .

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Vidyard

OCTOBER 3, 2018

But they do shake their fist at YouTube for sucking prospects down a time-wasting vortex. A video library is an owned video channel that brands can use to manage all of their video content. Leveraging a video platform to organize your video content is like having your company’s own YouTube, only, secured, branded, and controlled.

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

ClearVoice

NOVEMBER 2, 2018

Topics include marketing strategies in a globalized economy, cross-channel marketing, media, creative, data and attribution. Sponsor: Marketo. If you are a Marketo user, this conference is incredibly suitable for you, as it offers breakout sessions on how to optimize the use of Marketo’s tools and functionalities.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

BOP Design

JANUARY 3, 2018

Also, be sure to check the analytics from different platforms, including your email automation platform (MailChimp, ActOn, Marketo, Hubspot, etc.) and social media channels. Take a long-term view (six months to a year) of the engagement on each platform. Are they watching videos on your YouTube channel?

Marketing & Strategy 51

Marketing & Strategy Marketing Strategy Tips Marketing Analytics Tools 51

Adobe Experience Cloud Blog

JUNE 24, 2014

At Marketo, we’ve stretched our wings into a number of new countries recently , and we’ve worked to navigate these new landscapes with a true understanding of our global audience. If your’re marketing on social , you’ll want to know which countries use social channels like Facebook and YouTube the most.

Ads 48

Ads Banner Ads Marketo Thought Leadership 48

Vidyard

SEPTEMBER 22, 2014

Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties ­ all from one central reporting dashboard. “Simply having a presence on YouTube is no longer enough. .

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

NOVEMBER 14, 2016

YouTube is Important — But so is Your Website. More than 20 billion videos are played across SnapChat, YouTube and Facebook every day, but what happens to these prospects once they’re done watching? More than 20B videos are played on Snapchat, YouTube & Facebook each day. Let that soak in. Always Have a Call-To-Action.

Video Marketing 50

Video Marketing Top of Funnel Marketing Automation Services Storytelling 50

Vidyard

OCTOBER 18, 2016

Whether you’re just dipping your toes into video marketing, or maybe you have hundred and hundreds of amazing videos on your YouTube page, or even better, in a video marketing platform. Either way, your priority isn’t video views, it’s about bringing in results to impress your leaders, generate leads, build pipeline and help close deals.

Top of Funnel 50

Top of Funnel Video Marketing Marketing & Strategy Marketing Strategy 50

Vidyard

SEPTEMBER 22, 2014

Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties ­ all from one central reporting dashboard. “Simply having a presence on YouTube is no longer enough. .

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties ­ all from one central reporting dashboard. Simply having a presence on YouTube is no longer enough.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

FEBRUARY 4, 2014

Unlike YouTube where you merely know how many people are watching, once you gate your video content, you’ll be able to attach identity to viewership and nurture your leads more effectively based on their video viewing history. Try YouTube Annotations A good free way to prompt viewers to take action is with YouTube annotations.

Top of Funnel 63

Top of Funnel Video Marketing Lead Scoring Lead Ranking 63

Vidyard

NOVEMBER 6, 2018

The LOL-worthy “ Lucidchart Explains the Internet ” series has garnered more than 170 million views and a massive ROI. Check out the No Lift Install System YouTube channel to browse their full library of videos. ? It was viewed by nearly 12,000 students and shared actively on social media. The results have been amazing.

Video Marketing 65

Video Marketing Enterprise Management Generation Marketing Management 65

Vidyard

NOVEMBER 11, 2016

The videos were the most shared and the most viewed assets Lenovo commercial marketing had ever produced. The video team is a big contributor to brand, social, product and demand gen creative campaign strategy and leverages a multi-channel distribution strategy to reach its audiences across the web.

Top of Funnel 78

Top of Funnel Sales Management Enterprise Management Video Marketing 78

Vidyard

MAY 12, 2015

Marketers can customize the experience to drive greater viewer engagement, gather further information about their interests, or to test them on the content they’ve already viewed. Vidyard integrates with key marketing automation and CRM tools to deliver user-level video engagement data, turning views into sales.

Interactive Marketing 65

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 65

Vidyard

NOVEMBER 6, 2018

The LOL-worthy “ Lucidchart Explains the Internet ” series has garnered more than 170 million views and a massive ROI. Check out the No Lift Install System YouTube channel to browse their full library of videos. ?. It was viewed by nearly 12,000 students and shared actively on social media. Runners-Up: CPower, Marketo.

Video Marketing 57

Video Marketing Enterprise Management Generation Marketing Management 57

Adobe Experience Cloud Blog

MAY 14, 2015

million YouTube views in its first two days. The GoPro YouTube channel connects users with an authentic, emotional experience, which is the same sentiment the real estate office drone captured in his video. He then edited the footage into a fast-paced series of boring-turned-awesome tasks.

Video Marketing 48

Video Marketing Thought Leadership Urgency Marketing Marketo 48

Adobe Experience Cloud Blog

FEBRUARY 13, 2014

To watch this video on YouTube, click here. To watch this video on YouTube, click here. You can view your risk over the next three weeks, read about symptoms, and (of course) calculate the number of tissue boxes you’ll need. This useful list was in no way promoting WASH-FM’s channel, but it did establish their value.

Examples 48

Examples Paid Search Agency CAN-SPAM Marketo 48

Adobe Experience Cloud Blog

FEBRUARY 12, 2014

Marketers love to talk about multi-channel marketing – campaigns are most effective when they span multiple channels and techniques. Here are some create ideas for “multi-channel” wooing: Send a YouTube link to his/her favorite song. Make him/her laugh – send a meme or a funny YouTube clip. Digital Notes.

Planning 48

Planning Advertising Agencies Multi-Channel Buyer Personas 48

Vidyard

NOVEMBER 6, 2018

The LOL-worthy “ Lucidchart Explains the Internet ” series has garnered more than 170 million views and a massive ROI. Check out the No Lift Install System YouTube channel to browse their full library of videos. ?. It was viewed by nearly 12,000 students and shared actively on social media. Runners-Up: CPower, Marketo.

Video Marketing 50

Video Marketing Enterprise Management Generation Marketing Management 50

TrustRadius Marketing

APRIL 1, 2021

TrustRadius offers two tools to help you determine this: TrustMaps (for a category-level view) and review filters (for a product-level view). You can filter TrustMaps by company size, to get a birds-eye view of the products in a category that are relevant to companies like yours. Check out the playlist below!

Software 59

Software Product Comparison Click Rate 59