Adobe Experience Cloud Blog

MARCH 14, 2017

And with the popularity of live streaming platforms like Facebook Live, Periscope, Instagram Live, and YouTube Live, it’s becoming increasingly important for brands to use live video in their marketing strategy. Leverage the existing audience channels in your arsenal. update on Twitter. Conversions or Goal Success.

Video Marketing 129

Video Marketing Broadcasting Work Management Marketing Management 129

Adobe Experience Cloud Blog

JULY 28, 2017

It’s not a coincidence, but more of a calculated effort from companies like Facebook , Twitter , YouTube , and Twitch to be the leaders of a space that is still in its infancy. Ask yourself, could “ Charlie Bit My Finger ” on YouTube be a viral hit today?

Campaigns 134

Campaigns Planning Tips Brand Identity 134

ClearVoice

DECEMBER 12, 2019

Some of the shorter courses or lessons the company offers include: Building and Growing Your Twitter Audience. A few of the top webinar sources for marketers include: Marketo. Some of the hashtags used by conference attendees that are likely to yield compelling content on Twitter include: #AdobeSummit. Content marketing.

Conference 82

Conference Content Marketing Top of Funnel Planning 82

Adobe Experience Cloud Blog

JANUARY 15, 2020

Facebook, Instagram, Twitter, Reddit, and LinkedIn are the market leaders. There are many digital marketing channels a small business can use to reach their audience and, in the end, get them to buy their product or service. Picture this: 41% of U.S. LinkedIn offers 80% of social media B2B leads , for example. Email marketing.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Customer Experience Matrix

NOVEMBER 4, 2014

Fair enough, but Lytics still perfectly fits my definition of a CDP: a marketer-controlled system that supports external marketing execution based on persistent, cross-channel customer data. Pricing is based on the number of customer profiles and channels managed and includes all the existing connectors.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Enterprise Management Marketing Management 120

ClearVoice

NOVEMBER 2, 2018

Topics include marketing strategies in a globalized economy, cross-channel marketing, media, creative, data and attribution. Sponsor: Marketo. If you are a Marketo user, this conference is incredibly suitable for you, as it offers breakout sessions on how to optimize the use of Marketo’s tools and functionalities.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Vidyard

MARCH 23, 2021

Are you publishing on channels where prospects are and are likely to watch? The optimal length for videos varies based on type, channel, and topic. They used Marketo forms to gate the videos and lead score in Marketo based on percentage viewed. Are you using interesting titles and thumbnails?

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Adobe Experience Cloud Blog

MARCH 25, 2014

If you’re a marketing pro, you’ve probably prepared your messaging for social posts and scheduled your emails, but do you have a plan for the visual space on your social channels? This applies to cover photos across Facebook, LinkedIn, Google Plus, and any other channels your company has a presence on. Social Media'

Social Media 48

Social Media Media Marketo Ideal Customer Profiles 48

Vidyard

MAY 12, 2015

As with Vidyard’s second-by-second viewing data, information on audience participation in SnapApp interactive content feeds into leading marketing automation platforms including Marketo, Oracle | Eloqua, Hubspot, Act-On and Pardot.

Interactive Marketing 65

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 65

Vidyard

OCTOBER 18, 2016

Whether you’re just dipping your toes into video marketing, or maybe you have hundred and hundreds of amazing videos on your YouTube page, or even better, in a video marketing platform. Optimize your video content and social channels. Don’t forget to optimize your social channels, too. Results like that are really impressive!

Top of Funnel 50

Top of Funnel Video Marketing Marketing & Strategy Marketing Strategy 50

Adobe Experience Cloud Blog

FEBRUARY 13, 2014

To watch this video on YouTube, click here. To watch this video on YouTube, click here. It helps you “clean” your Twitter account, finding and unfollowing spam and robots. This useful list was in no way promoting WASH-FM’s channel, but it did establish their value. AJAX Social Wipes. Modern Marketing'

Examples 48

Examples Paid Search Agency CAN-SPAM Marketo 48

Ambal's Amusings

MARCH 18, 2010

Blog Marketing Interactions Twitter Ardath421. Blog Demand Generation Twitter abneedles. It’s thinking about how you can leverage the Groundswell – garnering attention in viral/social channels but then linking this engagement back to more traditional nurturing channels. Blog Funnelholic Twitter funnelholic.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Anyword

SEPTEMBER 29, 2021

This allows you to compare your existing copy, be it part of your website, a social media channel, or a blog—to that created by Anyword. Top corporations like Facebook, Twitter, Starbucks, Slack, and Lyft have incorporated chatbot technologies extensively. Programmatic Advertising. Email Marketing.

Marketing AI 52

Marketing AI Work Management Paid Search Agency Marketing Management 52

Vidyard

SEPTEMBER 22, 2014

Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties ­ all from one central reporting dashboard. “Simply having a presence on YouTube is no longer enough. .

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties ­ all from one central reporting dashboard. “Simply having a presence on YouTube is no longer enough. .

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties ­ all from one central reporting dashboard. Simply having a presence on YouTube is no longer enough.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

The Effective Marketer

MAY 9, 2011

Besides the rise of social media as marketing channel, the emergence of marketing technology, more specifically Marketing Automation systems, in which you can configure the automated distribution of content to customers and prospects has been changing the way marketers see and create conent. Like Be the first to like this post.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Vidyard

MAY 12, 2015

.” As with Vidyard’s second-by-second viewing data, information on audience participation in SnapApp interactive content feeds into leading marketing automation platforms including Marketo, Oracle | Eloqua, Hubspot, Act-On and Pardot.

Interactive Marketing 50

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 50

RebelMouse

FEBRUARY 13, 2019

Brands often have content across social channels on YouTube, Instagram, Facebook, and across many blogs without having a centralized place to bring all of it in to make the most out of it. social amplification tools make it easy for creators and marketers to align the content being created with its natural social distribution channels.

Enterprise Management 40

Enterprise Management Brand Identity Branding Marketing Automation Services 40

RebelMouse

FEBRUARY 13, 2019

Brands often have content across social channels on YouTube, Instagram, Facebook, and across many blogs without having a centralized place to bring all of it in to make the most out of it. social amplification tools make it easy for creators and marketers to align the content being created with its natural social distribution channels.

Enterprise Management 40

Enterprise Management Brand Identity Branding Marketing Automation Services 40

RebelMouse

FEBRUARY 13, 2019

Learn more about our clients: RebelMouse Case Studies Bring Together All Your Enterprise Content — Social/Blog Brands often have content across social channels on YouTube, Instagram, Facebook, and across many blogs without having a centralized place to bring all of it in to make the most out of it.

Enterprise Management 40

Enterprise Management Brand Identity Branding Marketing Automation Services 40

Adobe Experience Cloud Blog

MARCH 17, 2011

by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right? These channels are just the places where we network with others online, not the best ways to do it. Doing all 7? Need to improve?

Social Media 48

Social Media Social Marketing B2B Marketing Lead Scoring 48

Adobe Experience Cloud Blog

MAY 28, 2014

But as you can see from a Twitter search of the #Eat24Investigates hashtag , lots of people are playing along. Take a quick glance at their YouTube videos. Their Twitter account is amazing too (be sure to look at replies ). All of their social channels have a similar flavor. And having some fun…with a company.

Examples 48

Examples Best Practices Thought Leadership Cross-Selling 48

Onalytica B2B

JANUARY 18, 2017

2017 will see some exciting new content types and channels come to the fore. Below is a list of the top 50 influencers talking about MarTech on Twitter. Twitter Handle. Here is a list of the top 50 brands talking about MarTech on Twitter. Twitter Handle. Or a marketer that genuinely comprehends technology.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Brand Identity 50

Vidyard

NOVEMBER 11, 2016

The video team is a big contributor to brand, social, product and demand gen creative campaign strategy and leverages a multi-channel distribution strategy to reach its audiences across the web. Its YouTube channel features nearly 1,000 videos, and the top 15 each have more than 50,000 views. Finalists: Cisco, Marketo.

Top of Funnel 78

Top of Funnel Sales Management Enterprise Management Video Marketing 78

Adobe Experience Cloud Blog

JANUARY 7, 2011

Branded presence – akin to the sidewalk outside your home, outside the confines of your website, locations such as YouTube, Facebook, and Twitter where you can maintain a concentration of your company’s collateral and messaging. Outposts – the rest of the neighborhood, e.g. forums, other communities, other blogs, review sites, etc.

Social Media 48

Social Media Media Marketing & Strategy Social Networks 48

Adobe Experience Cloud Blog

AUGUST 21, 2013

Platforms like Facebook and Twitter let patients have conversations with real doctors and healthcare workers, and the ability to share such conversations help spark interest and get more people involved. Take, for example, the fascinating idea of using Twitter to share live broadcasts of surgical procedures. Henry Ford Hospital.

Social Media 48

Social Media Media Broadcasting Thought Leadership 48

Adobe Experience Cloud Blog

JANUARY 19, 2012

Even though there hasn’t been a huge explosion in social use with B2Bs, the trend toward using the channels more actively proves that marketers will need to acquire tools and technology to successfully leverage a social media strategy. The Top 4 Social Channels Are Getting B2B Action. Youtube 69%. Facebook 74%. LinkedIn 72%.

Social Media 48

Social Media Social Marketing Effectiveness Planning 48

Adobe Experience Cloud Blog

MAY 27, 2011

Twitter chats are a great way to enhance the webinar experience and amplify the content message. We take our event recording, edit it if necessary, and post it to the Marketo channel YouTube. Update social media channels to indicate the recording is available. Upload webinar to your podcast channel.

Marketing Management 48

Marketing Management Webinar Metrics Marketing Automation Services Webcast 48

Adobe Experience Cloud Blog

JULY 20, 2009

The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). You can follow John on Twitter @jwatton. . I'd break this into three areas: channel, messaging and media.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Marketing Enterprise Management 48

Adobe Experience Cloud Blog

NOVEMBER 28, 2011

by Maria Pergolino So you bought into social media as a B2B demand generation channel. You built your company Facebook page, LinkedIn and Twitter accounts and you sat back and waited for the prospects to bang down your door. Have I Tapped All Potential Channels? What went wrong? Try browsing sites using various keywords.

Demand Generation 48

Demand Generation Social Media Demand Generation 48

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

Take YouTube, for example. Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history. Today, your SEO strategy for YouTube is as important as your Google strategy.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Vidyard

JANUARY 14, 2015

The company launched two new products: Vidyard Video Hubs , which gives marketers the power to easily create custom-branded video channels on their own corporate websites, and Vidyard Studio , which makes it easy for anyone in marketing and sales to create, share and track engagement in custom videos.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Vidyard

JANUARY 14, 2015

The company launched two new products: Vidyard Video Hubs , which gives marketers the power to easily create custom-branded video channels on their own corporate websites, and Vidyard Studio , which makes it easy for anyone in marketing and sales to create, share and track engagement in custom videos.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Adobe Experience Cloud Blog

OCTOBER 14, 2016

Due to internet censorship by the government, well-known communication channels and social platforms in the U.S. What is commonly referred to as the “Great Firewall of China” specifically blocks foreign digital platforms such as Facebook, Twitter, Google, and Youtube. It is, however, wholly unique.

Paid Content 48

Paid Content Paid Search Agency Advertising Agencies Work Management 48

Adobe Experience Cloud Blog

AUGUST 23, 2010

Examples could be posting a video to your blog, adding a podcast to a podcast directory or sharing content on your social networking channels. Encourage others to share the content you post to your Facebook page or on your YouTube channel.

Creativity 48

Creativity B2B Marketing B2B Marketo 48

Adobe Experience Cloud Blog

NOVEMBER 20, 2014

Then you will want to consider which social channels you should add your video to, such as YouTube, Twitter, Facebook, LinkedIn and Tumblr. If your company is leveraging marketing automation platforms like Marketo, all of this becomes much easier and more efficient. How will you measure performance and ROI?

Video Marketing 48

Video Marketing Campaigns Marketing Automation Services Work Management 48