SpotMe Blog

SEPTEMBER 15, 2022

You create emails, blog posts, social media posts, videos, visuals, and podcasts about it. And you communicate it on many different channels. . It involves taking the events that you run and turning them into many different content formats and sharing them on a range of channels. . But do you have a YouTube channel?

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

Envy

JANUARY 28, 2018

In addition, last year marketing automation platforms such as Hubspot , Marketo , Eloqua have become increasingly commonplace. According to smartinsights , 482,765 websites were using marketing automation technology last year, with HubSpot leading the pack with 21% market share; Marketo seems to be the preferred tool for large enterprises.

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

ClearVoice

NOVEMBER 2, 2018

Topics include marketing strategies in a globalized economy, cross-channel marketing, media, creative, data and attribution. Great for: SEOs, webmasters, podcasters, bloggers, content marketers, and social media marketers. Sponsor: Marketo. Social Media Marketing World. Date: Mar. 20-22, 2019. Location: San Diego, California.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Aberdeen

OCTOBER 29, 2019

Listen in to this week’s episode as Max dives deep into the power of complete data in making meaningful decisions, and why it’s so important to focus your marketing budget on the right channels to have a tangible impact on sales success. Do you know which specific companies are currently in-market to buy your product?

Peer-to-peer 40

Peer-to-peer Business Purchase Intent Youtube 40

Heinz Marketing

MARCH 1, 2021

You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! ” Ideally it’s integrated across multiple channels in an appropriate sequenced way. We are recording live on LinkedIn and YouTube every Thursday at 11:30 pacific, 2:30 eastern.

Trigger Marketing 117

Trigger Marketing Intent Signal B2B Sales CMO 117

Marketing Insider Group

FEBRUARY 5, 2024

Backlinko) 49% of marketers agree that organic search offers the best ROI among all marketing channels. ThinkWithGoogle) Image Source: Think With Google Over 70% of people describe themselves as channel-agnostic, flexible about buying offline or online. Demand Sage) An average American listens to 8 podcasts every week.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Heinz Marketing

JULY 5, 2021

You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! If you’re watching us live on LinkedIn or YouTube or Facebook, thanks so much for joining us. If you are listening on demand from the podcast, thank you so much for subscribing and downloading.

B2B Thought Leadership 115

B2B Thought Leadership Training Thought Leadership Peer-to-peer 115

Outgrow

SEPTEMBER 20, 2022

We recently interviewed Jay McBain for our monthly podcast – ‘ Marketer of the Month ’! About our guest: Jay McBain is one of the most visible and respected thought leaders in the global channel. EPISODE 080: Mining the Partnership Gold With Channel and Propelling Growth Through Deeper Integrations. The Rapid Fire Round!

Work Management 52

Work Management Marketing Management Advertising Channels Advertising Agencies 52

Adobe Experience Cloud Blog

MAY 27, 2011

We take our event recording, edit it if necessary, and post it to the Marketo channel YouTube. Update social media channels to indicate the recording is available. Upload webinar to your podcast channel. Update your events listings. This sounds obvious but is often forgotten. Process the webinar recording.

Marketing Management 48

Marketing Management Webinar Metrics Marketing Automation Services Webcast 48

Adobe Experience Cloud Blog

AUGUST 23, 2010

Examples could be posting a video to your blog, adding a podcast to a podcast directory or sharing content on your social networking channels. Encourage others to share the content you post to your Facebook page or on your YouTube channel. When you create your content, you can put it on and off of your own sites.

Creativity 48

Creativity B2B Marketing B2B Marketo 48

Ambal's Amusings

MARCH 18, 2010

It’s thinking about how you can leverage the Groundswell – garnering attention in viral/social channels but then linking this engagement back to more traditional nurturing channels. The John Chambers Telepresence video on YouTube. Marketo's Modern B2B Marketing. Marketing Edge podcast. Related Articles.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Adobe Experience Cloud Blog

JULY 24, 2014

This 4 th edition includes case studies, actionable tips, and updated strategies for all the major social media channels, including Instagram and Pinterest. Why do some YouTube videos go viral, and others get a handful of views (mostly from your immediate family)? Then don’t miss this bestselling how-to guide. Highly Recommended.

Word of Mouth 48

Word of Mouth Viral Marketing Webinar Metrics PR 48

Adobe Experience Cloud Blog

JULY 20, 2009

The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). I'd break this into three areas: channel, messaging and media. Q: What is ShipServ's go-to-market strategy? It's easy to do and it's free!

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Marketing Enterprise Management 48

OutboundView

FEBRUARY 28, 2019

For example, you can turn a webinar with a client into a video interview on YouTube , a podcast episode , and an article that can be shared in various formats across social media. To gain maximum exposure for your content, focus on the best distribution channels. The idea here is expediency. Technique #4. Technique #6.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Marketing Insider Group

JULY 14, 2020

The truth is that not every marketing channel is appropriate or necessary for every business. Some would do well with blogging content, while others should put their focus on video or audio content like vlogs and podcasts. Do they read blogs or would they rather watch YouTube tutorials? Start simple and expand.

Marketing & Strategy 307

Marketing & Strategy Marketing Strategy Ad Building Marketing Management 307

Metadata

DECEMBER 3, 2020

This is the third episode of the Category Creators podcast. Usually, this podcast goes like this. In this podcast, things that I like to do, tell me if it’s cool with you, is have a little fun, and jokes, and maybe even swear a little bit if you are opinionated about a particular subject. I listened to the podcast.”

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Metadata

DECEMBER 3, 2020

This is the third episode of the Category Creators podcast. Usually, this podcast goes like this. In this podcast, things that I like to do, tell me if it’s cool with you, is have a little fun, and jokes, and maybe even swear a little bit if you are opinionated about a particular subject. I listened to the podcast.”

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Optinmonster

JANUARY 14, 2024

Marketo As a lead generation tool, Marketo is a prominent component of the Adobe Marketing Cloud, offering robust capabilities for B2B and B2C marketers. Marketo provides a comprehensive suite of tools for creating and managing targeted marketing campaigns across various channels, including email, web, social media, and more.

Marketing Automation Services 97

Marketing Automation Services Enterprise Management Work Management Marketing Management 97

Optinmonster

JANUARY 14, 2024

Marketo As a lead generation tool, Marketo is a prominent component of the Adobe Marketing Cloud, offering robust capabilities for B2B and B2C marketers. Marketo provides a comprehensive suite of tools for creating and managing targeted marketing campaigns across various channels, including email, web, social media, and more.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Single Grain

FEBRUARY 21, 2022

A Google Ads marketing agency becomes vital when your business: Invests four to five digits per day in this channel. Unlike other channels that require months of hard work to see any meaningful results, such as SEO, Google Ads can provide almost immediate results. Runs campaigns with different goals (e.g., Red Flags. KlientBoost.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Paid Social Agency 52

SmartBug Media

DECEMBER 2, 2019

Use podcasts, videos, or webinars to tell stories that resonate with your target market. With marketing automation tools, credit unions can track digital engagement across all channels and get smarter about their marketing strategies. Answer commonly asked questions on your blog or through the utilization of infographics.

Marketing Automation Services 91

Marketing Automation Services Budget Programs Tactics Cost per Acquisition 91

Adobe Experience Cloud Blog

NOVEMBER 16, 2016

New channels, strategies, and campaigns. Paired with video, we can create compelling content experiences on a variety of channels and glean unique insights from each. The brands that are leading the pack have nailed down these three key areas: content, channels, and insights. Unleash Your Inner Storyteller.

Account Based Marketing 48

Account Based Marketing B2B Thought Leadership Multi-Channel Marketing Automation Services 48

ClearVoice

JANUARY 8, 2019

Marketo has a great cheat sheet to help you create your buyer personas. If your personas love video content and spend a lot of time on YouTube, you need to create video content. A content audit will help you understand which topics, types of content and distribution channels have been working (or not working) up until now.

Budget Programs 111

Budget Programs Buyer Personas Marketing & Strategy Psychographics 111

Vidyard

JANUARY 6, 2022

Distribution Channels Where Video Content is Used 2.3 Top Video Distribution Channels Based on Role 2.4 YouTube Statistics 3.7 How to Add a Video to a Free-form Marketo Landing Page 3.3.4 Video Distribution Channels 6.0.1 What is the Ideal YouTube Video Length 1.5 Video Benchmarks for Content 2.1

Enterprise Management 73

Enterprise Management Sales Management Budget Programs Top of Funnel 73

Heinz Marketing

JULY 16, 2018

For those of you that are joining us on the podcast, as normal, thank you so much for subscribing. You can find us on the iTunes store and Google Play anytime and anywhere that fine podcasts are sold and made available. How am I going to score it in Marketo and then sync it to Salesforce, and how am I going to route it the right way?”

Top of Funnel 41

Top of Funnel Conference B2B Sales Copywriting 41

Adobe Experience Cloud Blog

MARCH 31, 2017

I think this can be attributed to the fact that it can often be easier to identify influencers in the B2C realm (think YouTube sensations, celebrities, athletes, etc.). Users who find content interesting, unique, and informative will freely share it on their social channels, leading to higher engagement.

Social Media 48

Social Media Video Marketing Media B2B Thought Leadership 48

Convince & Convert

FEBRUARY 16, 2012

This is Episode 3 of the Social Pros Podcast : Real People Doing Real Work in Social Media. We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy). We will put up the registered trademark icon when we talk about this in the podcast.

Enterprise Management 115

Enterprise Management Work Management Social Media Marketing Management 115

Adobe Experience Cloud Blog

SEPTEMBER 23, 2008

The next interview in our B2B Marketing thought leader interview series is with Paul Dunay of the Buzz Marketing for Technology blog and podcast. From reading your blog and listening to your podcasts, I see that you think a lot about marketing technology and innovation. Take the YouTube video series " Will it Blend ".

Thought Leadership 48

Thought Leadership Buzz BtoB Wiki 48

Convince & Convert

JULY 15, 2016

We can see things, clicks by channel at a very summary level, where are things in my build workflow? In our case we use Marketo. We do all the big ones, but certainly the most popular ones these days–Marketo, Eloqua, HubSpot, Pardot, Act-On, Salesforce, you name it. We’ll show you what this looks like in Marketo.

Top of Funnel 104

Top of Funnel Marketing Automation Services Advertising Funnels Content 104

Single Grain

JANUARY 15, 2020

Channels like social media, email, SEO and PPC play a vital role in bringing in a constant flow of prospects, as the following statistics show: 61% of marketers say generating traffic and leads is their top challenge. Podcasts: Podcasts are a great way to share your expertise with your prospects in a format that is the easiest to consume.

Lead Generation 132

Lead Generation Social Media Top of Funnel Lead Ranking 132

Vidyard

FEBRUARY 2, 2021

Distribution Channels Where Video Content is Used 2.3 Top Video Distribution Channels Based on Role 2.4 YouTube Statistics 3.7 How to Add a Video to a Free-form Marketo Landing Page 3.3.4 Video Distribution Channels 6.0.1 What is the Ideal YouTube Video Length 1.5 Video Benchmarks for Content 2.1

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

Vidyard

SEPTEMBER 14, 2021

How to Add Automatic Closed Captioning on YouTube 3.1 Step #2: Open YouTube Studio 3.3 Build Your YouTube Presence with Automatic Closed Captioning 1. YouTube Statistics 3.7 How to Add Chapters to YouTube Videos 3. Retaining Chapters When Publishing Vidyard Videos to YouTube 4. Best Sales Podcasts 1.1

Marketing Budget 65

Marketing Budget Enterprise Management Work Management Marketing Management 65

Full Circle Insights

NOVEMBER 25, 2020

Google retargeting, abandoned cart emails, and cross-channel advertising are examples of the powerful digital marketing tactics that cookies unlocked.”. When you see people all over town, staring at their smartphone screens, they’re likely on their preferred social media channel,” he said. Tackling Omni-Channel Marketing.

Lead Ranking 52

Lead Ranking Sales Management Marketing Attribution Enterprise Management 52

Content Marketing Institute

AUGUST 24, 2018

The Sophisticated Marketer’s Podcast. In 2015, Jason launched the podcast to tell the story of marketing on LinkedIn through a new channel. Jason sources all guests organically, and the podcast is booked two seasons ahead. HANDPICKED RELATED CONTENT: How to Develop and Grow a Successful Podcast.

Linkedin 71

Linkedin Search Marketing B2B Thought Leadership Class 71

SnapApp

DECEMBER 22, 2016

An awesome feature of Duct Tape Marketing is their podcasts. Sometimes we want a break from reading and learning through podcasts is a great alternative. The Marketo blog provides a wealth of information spanning topics such as marketing automation, social media, lead nurturing, content marketing and much more. Simply Measured.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

Heinz Marketing

MAY 10, 2018

Brandon is a wicked smart marketer who covers a ton of ground across numerous marketing (and sales) channels. The Apple podcast app. I’m always listening to podcasts, whether I’m traveling, working out or doing chores. Engagio, Marketo, Salesforce, Slack, and LinkedIn. Location : San Mate, CA. Game of Thrones.

Work Management 48

Work Management Marketing Management Linkedin Marketo 48

Single Grain

JUNE 10, 2021

This is a top-notch keyword research tool which searches keywords on a total of 10 search engines, including Google, Yahoo, Bing, Baidu and YouTube. You can check the social shares of your competitor’s website, including Facebook, Twitter, YouTube, and other social channels. Infographics. Social media posts. Email content.

Marketing Automation Services 94

Marketing Automation Services Paid Content Enterprise Management Tools 94