Adobe Experience Cloud Blog

AUGUST 10, 2017

A few weeks ago, on #marketochat, we discussed How to Increase Your B2B Social Media Engagement with Social Media Influencer, Neal Shaffer. Today, having social media presence is a necessity for any B2B organization. What Are the Core Elements in Any Good Social Engagement Strategy?

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Social Media B2B Thought Leadership Media B2B 134

Adobe Experience Cloud Blog

MAY 24, 2019

Social media. Organic vs. paid social: Which reigns supreme? Of course, not all social media promotion is created equal. If your company wants to appeal to users with a business mindset, this channel is the ideal spot. How you decide to engage users through social media, evaluating your ROI is crucial.

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Social Media Advertisements Advertising Marketing Automation Services 134

Adobe Experience Cloud Blog

MAY 17, 2019

Success with content on social media can be simple if you’re organized and focus on efficiency. In this blog, I’ll describe seven simple actions that each takes no more than 15 minutes to complete to keep your social posts engaging throughout the year. Social media marketing involves more than just scheduling updates.

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Adobe Experience Cloud Blog

OCTOBER 4, 2017

In this blog, I’ll give you 5 tips to prevent a social media nightmare as well as strategies to ease the pain should something go wrong. . It’s easy to go into panic mode if your brand is suddenly flooded with negative social media coverage. The same applies for social media crises. Be Prepared.

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Social Media Marketing AI Tips Media 134

Adobe Experience Cloud Blog

FEBRUARY 12, 2018

Did you know that when it comes to tracking your social media metrics, there are millions that you could be analyzing to reach your KPIs? KPIs of course, are the values used by marketing and social media teams to measure the performance of your social media campaigns. How many of them convert to customers ?

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Social Media ROI Social Marketing Media 134

Oktopost

NOVEMBER 18, 2020

No matter what you do, don’t pass your leads directly to the sales team’ – Jon Miller, Marketo. Sales and marketing alignment can help businesses become 67% better at closing deals Marketo and Reachforce Research. Why Do Sales Reps Need Social Engagement Insight To Win? So what can be done to help the sales teams?

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Social Media Top of Funnel Lead Ranking Lead Scoring 89

Hubspot

MARCH 3, 2020

Social media is an undeniably powerful marketing tool in 2020. We've seen the stats that back up using social media as a legitimate business practice. And we've seen examples of companies that saw phenomenal ROI after a social media campaign. With social media analytics tools.

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Social Media Budget Programs Analytics Work Management 99

Adobe Experience Cloud Blog

MARCH 12, 2018

If you meet any social media marketing manager, they’ll tell you, one of the most important facets of their job is to be able to analyze data and make quick decisions. This will keep social top of mind as a communication platform worth investing in. As social marketers, we should always be monitoring social media engagement.

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The Point

APRIL 26, 2017

This week was my eighth consecutive Marketo Summit, all of them as a sponsor/exhibitor. Marketo has their mojo back. It’s been a tumultuous year for Marketo since being acquired by Vista Equity Partners in late 2016. But the answer also lies in a more multi-channel approach. Again, look at ABM. direct mail.

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Marketo Account Based Marketing Advertising Agencies Paid Search Agency 154

Adobe Experience Cloud Blog

AUGUST 29, 2016

Author: Nate Dame The connection between social media marketing and SEO can be confusing. Do social media signals impact search rankings? Should the social media team have a stake in SEO? Social Media Can Drive Page Views and Engagement. Social Media Can Be a Valuable Barometer.

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Social Media SEO Media Lead Scoring 113

KoMarketing Associates

JANUARY 26, 2016

As social media has grown, so has the opportunity for businesses to reach customers and potential customers. In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated social media team. Social media isn’t something you just do. Optimize Your Social Profiles.

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Social Media Media B2B Tips 96

Oktopost

DECEMBER 13, 2020

It’s of the utmost importance that sales leaders open the communication channel with marketing , in order to have a good understanding about the processes and tools marketers use to generate high-quality leads, especially when it comes down to a VP Sales managing the full sales process from qualifying leads (MQLs) to closing business.

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Social Media Ideal Customer Profiles Top of Funnel High Quality Lead 87

Scoop.it

JUNE 18, 2019

Social media marketing is like home repair: Everyone thinks they’re an expert — until they learn the hard way that they’re not. Even companies that work with social media personalities all day get it wrong. It’s only April, but the first quarter of 2019 has had more than its share of social media snafus.

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Social Media Media Paid Search Agency Work Management 82

KoMarketing Associates

JUNE 8, 2012

Social media, inbound marketing, mobile marketing, and globalization all are becoming more prevalent in the B2B marketing mix. How Social Is B2B? B2B Marketing: Facebook vs. How B2B Marketers Are Scoring Big with Social Media. Marketing in Social Media: What Works for European Marketers.

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Mobile Marketing Inbound Marketing Social Media Social Marketing 120

Adobe Experience Cloud Blog

NOVEMBER 8, 2019

We have great news – it is possible to obtain this overwhelming number of achievements in just a year through the Marketo Champion Program. The deadline to apply for the Marketo Champion Program 2020 is in less than a month, on December 6th, 2019. How did the Marketo Champion Program help accelerate your career development?

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Marketo Thought Leadership Paid Search Agency Advertising Agencies 87

Adobe Experience Cloud Blog

DECEMBER 6, 2019

We have great news – it is possible to obtain this overwhelming number of achievements in just a year through the Marketo Champion Program. The deadline to apply for the Marketo Champion Program 2020 is this week, on December 6th, 2019. How did you find out about the Marketo Champion program?

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Marketo Personalization Thought Leadership Class 89

The Point

AUGUST 8, 2011

A recent industry study on Lead Management Optimization, conducted by CSO Insights and conducted in partnership with SMEI and Marketo , sheds insight on the relative budget marketing organizations are investing in areas such as lead nurturing, social media, and lead generation. Simply said: social media is not a budget category.

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Adobe Experience Cloud Blog

JANUARY 25, 2017

Author: Ellen Gomes Social media is one of the most powerful ways to reach and engage with your buyers today. Because it’s almost universally used—by consumers and brands—it’s one of the most effective (and perhaps cost-effective) channels to connect with your audience. Roles and Responsibilities. Strategic goals.

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Social Media Ad Building Media Paid Social Agency 48

Webbiquity

AUGUST 4, 2020

With live events on hold for now, webinars have become a more popular channel than ever for communicating directly with sales prospects. But social media, paid advertising, and influencer marketing can also play important roles. Several elements determine the success of your webinars. WebinarNinja. Total reviews: 463.

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Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Adobe Experience Cloud Blog

AUGUST 10, 2016

Author: Elaine Ip As a marketer, are you using social media to reach the 67.4% Social media is now status quo in a business’ digital presence. Users expect to see their favorite brands on social media and are having conversations about your brand—whether or not you’re a part of them. Marketing #FOMO, anyone?

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Adobe Experience Cloud Blog

MAY 29, 2019

More specifically, you have to consider which digital marketing channels you should be prioritizing. Organic social won’t often be the starting point for a lead, but if you approach it with realistic expectations, it can have a significant effect on the buyer journey. Many digital marketing channels, one message.

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Martech

DECEMBER 6, 2023

The aim is to distinguish efficient channels for messaging customers and eliminate the waste of those channels that are ineffective. The pixel can be deployed on digital campaigns run on platforms including Demandbase, Google, HubSpot, Marketo, Microsoft and Outreach. A pixel to track campaign efficiency.

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Campaigns Account Based Marketing B2B DemandBase 110

Oktopost

OCTOBER 5, 2022

But it’s not enough to base your conversations on your audience’s website and email activity only – what about social media? In this episode, host Jennifer Gutman reveals that buyers are actually spending an average of 116 minutes on social networks each day, making it the ideal channel for marketers to leverage when nurturing leads.

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Adobe Experience Cloud Blog

MARCH 3, 2017

With over 2 billion active social media users , it only makes sense to encourage employees to chime in and share your brand updates with their social networks to increase visibility, share of voice, and exposure. In this blog, I’ll share five steps to building an effective employee advocacy program with social media: 1.

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The Point

NOVEMBER 27, 2018

Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. After all, as earned media, the “cost” of organic social is basically zero. HS) Social media advertising has taken off lately. However, that’s not necessarily true.

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Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

Directive Agency

MARCH 6, 2017

The importance of social media for B2B is in constant question. The primary question being, “Does social media generate MQLs?” Does Social Media Generate MQLs? Social media advertising, when used as a supportive channel, has an immense opportunity.

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Demand Generation Agencies Demand Generation Social Media Sales Management 56

Heinz Marketing

MARCH 28, 2024

In the past, I’d assume the answer to that would always be limited to Marketo, Pardot, Hubspot or Eloqua. Not to date myself, but I’ve been using Marketo for close to 15 years. Ease of support and customer service: If you’ve never tried logging a support ticket with Salesforce/Pardot or Marketo – count yourself lucky.

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Marketing Automation Services Enterprise Management Marketing Automation Work Management 68

Valasys

MAY 31, 2019

HG for Marketo has been designed to link directly to the users’ marketing automation platform & to reflect upon the latest technologies being used by the potential & existing customers. Marketo is a long-standing leader in B2B marketing which was acquired by Abode on October 31, 2018.

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Marketo Marketing Automation Services Lead Ranking Marketing Management 56

Adobe Experience Cloud Blog

JANUARY 28, 2015

A few years ago, blogging and social media were separate. Social media was short-form, personal, and spontaneous. Some people predicted that social media would replace blogging because of declining attention spans. Now blogging and social media not only amicably coexist; they complement each other.

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Only B2B

MARCH 13, 2024

By partnering with relevant industry publications and social media groups, you expose your content to a much larger audience actively searching for solutions in your area. Promotion and monitoring: This includes promoting your syndicated content and tracking its performance across different channels.

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ROI Marketing Budget Creation B2B Thought Leadership B2B 71

Adobe Experience Cloud Blog

APRIL 25, 2016

Author: Lisa Marcyes Last week, I was in sunny San Diego for Social Media Marketing World, where I had the opportunity to attend several amazing breakout sessions, hear from industry thought leaders, and meet incredible visionaries from the social media field. Snapchat is a unique channel that deserves unique content.

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Social Media Social Marketing Media Thought Leadership 48

Adobe Experience Cloud Blog

APRIL 18, 2016

Author: Lisa Marcyes When I think about what makes social media so unique, I always come back to one thing: relationships. Through social media and analytics, marketers can understand their audience base in ways we never could before. Let’s take a look at the numbers that prove the value of social media further.

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Social Media Media Brand Identity Branding 48

Directive Agency

DECEMBER 11, 2018

There is no doubt that B2B social media marketing has become an increasingly dominant key ingredient for a successful marketing strategy — but first, what is social media marketing? What is Social Media Marketing (SMM)? LinkedIn is the number one social media platform for B2B companies.

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Social Media Social Marketing B2B Marketing Media 40

Oktopost

OCTOBER 19, 2020

Following the success of our “From the Experts” webinar series, I wanted to provide you with this content through another channel to make it easily accessible and digestible for our audience. Watch the full on-demand recording here: Why Do I Need Social Media? How Can I Benefit from Social Engagement Data?

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Lead Ranking Top of Funnel Lead Scoring Marketing Attribution 118

Sprout Social

JUNE 28, 2023

Think: sending customer emails, SMS communications, scheduling social media posts, running digital ads and more. It includes automation strategies across marketing, including social media, digital advertising, segmentation, analytics and data measurement and yes, email marketing. Why use marketing automation?

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Adobe Experience Cloud Blog

AUGUST 1, 2018

So, that begs the question: how do we harness the power of social proof to benefit our brand? The answer is quite simple, really: social media. There are a few things that you can do to ensure that you are the brand with the most credibility, or social proof, to drive more interest in your product. Provide Proof.

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Advertising Channels Peer-to-peer Social Media Thought Leadership 99

Vidyard

SEPTEMBER 18, 2019

Expanded partnership helps Marketo Engage customers personalize their marketing experiences and drive greater audience engagement through the power of video content and video analytics. They’re producing more video content than ever before and using it across a broader range of marketing programs and channels.

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Marketo Lead Ranking Lead Scoring Analytics 65