Adobe Experience Cloud Blog

JULY 22, 2021

If you manage a marketing budget, you know how much money goes into two critical areas: paid media and marketing technology. As it turns out, measuring revenue and ROI performance in B2B advertising (and really B2B marketing overall) is a sufferfest. The ROI of LinkedIn Ads and Bizible. The same is true in marketing.

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Linkedin Sales Management Paid Search Agency ROI 80

Adobe Experience Cloud Blog

DECEMBER 21, 2017

While events can be powerful for driving engagement and adoption of your brand, it can often be tricky to get consensus and clarity on how to measure the ROI of an event. Measuring ROI: What does success look like? Customer channels (advocates, customer communities). Tradeshows. User Conferences. Get Your Stakeholders Buy-In.

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ROI Marketing Budget Marketing & Strategy Advertising Agencies 134

Adobe Experience Cloud Blog

FEBRUARY 8, 2019

While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. In this article, I’ll share an ROI attribution model that will help you accurately measure the results from your events. Harder to measure, but still contribute to your ROI. Media coverage.

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Event Marketing ROI Lead Ranking Planning 134

Madison Logic

MARCH 14, 2023

With 810 million global professional members, the B2B networking powerhouse is a core pillar in an effective account-based marketing (ABM) strategy, enabling marketers to drive higher conversions from their campaigns and gain the clarity to understand what impacts pipeline and ROI.

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Multi-Channel Linkedin Advertising Channels Account Based Marketing 52

Adobe Experience Cloud Blog

JUNE 21, 2016

Author: Aleece Germano As a digital marketer, you might be asking yourself this question: “Where’s my (social) ROI?” When it comes to attributing ROI to a top-of-funnel social media strategy, the challenge is often in having access to enough data points to correctly understand its impact on revenue. Measure Your ROI.

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Multi-Touch Attribution ROI Top of Funnel Social Marketing 101

Adobe Experience Cloud Blog

MARCH 19, 2020

Offline channels like direct mail, however, remain incredibly effective at driving awareness and engagement. Direct mail and other offline channels are not new, but the old barriers to entry with these strategies have been overcome: Sending Platforms enable companies to automate personalized offline campaigns like direct mail and measure ROI.

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Sales Management Campaigns Demonstrating Intent Marketo 164

Adobe Experience Cloud Blog

DECEMBER 7, 2017

Research shows that email, social media, and websites are the top three channels for engaging with consumers. Whether they’re using mobile or desktop, the majority of your customers use these channels to learn and compare products and services. Both hard and soft metrics feed into calculating ROI. Social Media.

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ROI Top of Funnel Planning Click Rate 134

KoMarketing Associates

MARCH 30, 2017

Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives. Key Benefits of Social Media Marketing. Social media marketing offers many benefits for both vendors and buyers.

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Social Media Social Marketing B2B Marketing Media 120

The Point

NOVEMBER 27, 2018

Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. After all, as earned media, the “cost” of organic social is basically zero. I spoke to Daniel Kushner, CEO of B2B social media management platform company Oktopost , for his perspective. (HS)

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Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

Adobe Experience Cloud Blog

APRIL 1, 2015

Author: Chandar Pattabhiram For years marketers have wrestled with two very big challenges: proving ROI and trying to talk to hundreds of thousands of customers in a personal, one-on-one manner. Show Me the ROI! We have integrated Marketo’s Engagement Marketing Platform with Google AdWords. More Data, Less Questions.

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Adobe Experience Cloud Blog

OCTOBER 5, 2017

The event did not produce the return on investment (ROI) you had anticipated. In this blog, I’ll give you 13 marketing tactics to boost your event ROI before, during, and after your events. There are multiple ways you can follow up after an event: email, direct mail, social media, phone calls, and online conferences.

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Tactics ROI Planning B2B Thought Leadership 134

Hubspot

MARCH 3, 2020

Social media is an undeniably powerful marketing tool in 2020. We've seen the stats that back up using social media as a legitimate business practice. And we've seen examples of companies that saw phenomenal ROI after a social media campaign. With social media analytics tools. Price: $49-248/mo.

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Adobe Experience Cloud Blog

MARCH 12, 2018

If you meet any social media marketing manager, they’ll tell you, one of the most important facets of their job is to be able to analyze data and make quick decisions. As social marketers, we should always be monitoring social media engagement. Potential customers use social media to i nteract with brands.

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Adobe Experience Cloud Blog

MAY 24, 2019

Social media. Of course, not all social media promotion is created equal. For a channel that places a priority on keeping messages short, Twitter gives you a long list of options for communicating with prospective buyers: Promoted tweets: These look just like standard tweets but push your content to the top of a user’s newsfeed.

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Social Media Advertisements Advertising Marketing Automation Services 134

chiefmartech

APRIL 5, 2017

You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Today, we understand our target audience more deeply — where to reach them, what channels they use, and what content they consume. Hootsuite , a social media scheduling tool. Grew high-quality leads by 80%.

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Multi-Channel Lead Ranking Lead Scoring Marketing Attribution 43

Top Rank Marketing

FEBRUARY 1, 2017

This year, there’s a new player in the benchmark reporting game: The brilliant minds at Marketo. Marketo surveyed over 1,300 marketers, B2B and B2C, to track progress across five different categories. Overall, Marketo reports that 34% of marketers surveyed currently practice ABM. 4: Social Media Ads. 5: Measurement.

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Advertising Benchmark Marketo Account Based Marketing Organization 52

Sprout Social

JUNE 28, 2023

Think: sending customer emails, SMS communications, scheduling social media posts, running digital ads and more. It includes automation strategies across marketing, including social media, digital advertising, segmentation, analytics and data measurement and yes, email marketing. Why use marketing automation?

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Marketing Automation Services Marketing Automation Enterprise Management Automation 107

Oktopost

OCTOBER 19, 2020

Following the success of our “From the Experts” webinar series, I wanted to provide you with this content through another channel to make it easily accessible and digestible for our audience. Watch the full on-demand recording here: Why Do I Need Social Media? How Can I Benefit from Social Engagement Data?

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Lead Ranking Top of Funnel Lead Scoring Marketing Attribution 118

Adobe Experience Cloud Blog

OCTOBER 4, 2012

by Jon Miller One question we hear all the time from customers is how to measure the ROI of social media. While I won’t talk here about the ROI of all social media, I do want to drill into the return on paid social media advertising. Paid Advertising Opportunities on the Major Social Media Channels.

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Paid Content Paid Social Agency Social Media ROI 48

Oktopost

AUGUST 10, 2022

This episode is jam-packed with insights into the world of customer marketing from the perspective of a legend who has started from scratch to build world-beating customer experiences at some of the industry’s leading organizations: Google, Marketo, and Adobe. He is renowned for his time and leadership at Google, Marketo, and Adobe.

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B2B Thought Leadership Transparency Thought Leadership Marketo 90

Vidyard

APRIL 19, 2016

Vidyard recognized in the “Partner of the Year, LaunchPoint Technology” category for the success and impact of its video platform with joint Marketo customers. In 2015, Vidyard surpassed the milestone of more than 100 Marketo customers using its platform to boost marketing and sales performance.

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Marketo Bulldog Solutions Marketing Automation Services Advertising Agencies 50

Sprout Social

NOVEMBER 11, 2021

The social media market is saturated with different integrations, which is why Sprout is thoughtful about our approach. We heard many of our customers’ challenges around integrating with social media management tools and took notes. Q: How do you currently manage incoming leads from social media? Lead management & CRM.

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Digital Asset Management Social Media Work Management Marketing Management 118

Buzz Marketing for Technology

MAY 28, 2014

To meet the challenge, CMOs have turbocharged Marketing Ops teams and are building their “Marketing Clouds,” leveraging marketing automation to nurture prospects, adding CRM to manage pipeline and customer relationships, while spending millions on branded websites and social pages, coupled with billions on media to promote their offerings.

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Paid Content Advertising Agencies Cost per Acquisition Media 100

Navigate the Channel

DECEMBER 1, 2023

Generative AI focuses on creating new and original content, such as images, text and other media, by learning from existing data patterns. AI algorithms can adjust ad placements, keywords and budgets to maximize ROI. For clarity, it may also be helpful to briefly distinguish generative AI from predictive AI.

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Marketing AI Lead Ranking Analytics Work Management 65

Ambal's Amusings

NOVEMBER 12, 2010

Measuring ROI on content marketing is not straightforward; that is why most firms put measurement on the back burner. Share one example of ROI tool/strategy that has worked either for you or your client." Blog Modern B2B Marketing Twitter Marketo InboundMarketer. But measuring doesn't have to be difficult. Maria Pergolino.

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ROI Top of Funnel Work Management Marketing Management 100

Only B2B

OCTOBER 3, 2023

Optimized Sales Efforts: By focusing on MQLs, your sales team can channel their efforts toward prospects who not only demonstrate interest but are also more likely to make a purchase. Maximized ROI: MQL-focused strategies translate into cost-effective endeavors. Drip Email Campaigns : Email remains a powerful tool for nurturing MQLs.

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Lead Ranking Sales Qualified Leads Marketing Qualified Leads High Quality Lead 62

SalesIntel

NOVEMBER 17, 2022

Breakdown of marketing spending between organic and paid channels was most commonly 75% organic – 25% paid, followed by 50% organic – 50% paid. The top 3 most effective marketing channels as reported by respondents were social media, organic search and content marketing. Social Media. 4 Marketing Learnings From a Study.

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Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

KoMarketing Associates

JANUARY 26, 2016

As social media has grown, so has the opportunity for businesses to reach customers and potential customers. In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated social media team. Social media isn’t something you just do. Great news, right!? Think Beyond B2B.

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Social Media Media B2B Tips 96

Tomorrow People

MARCH 13, 2018

Because it’s not something separate to other channels any more; it’s the core of any successful content marketing strategy. The traits and quirks that make you “you” need to evoke the same responses from readers no matter the media. Not a channel, but a universe, each email and landing page a “nanochannel” of its own.

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Planning Marketing Budget Creation Advertising Agencies Marketing Budget 232

Adobe Experience Cloud Blog

MAY 13, 2019

As numerous new channels and platforms are mushrooming in the digital marketplace, marketers must take an omnichannel approach to drive meaningful interactions with prospects and drive better conversions. Check out this email by Social Media Examiner. Email is a permission-based marketing channel. One-on-one communication.

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Email Marketing Marketing & Strategy Marketing Strategy Microsite 134

Martech

APRIL 21, 2023

Marketing automation platforms (MAPs) help automate activities across various marketing channels. The goal is to put repetitive tasks such as sending emails, posting on social media pages and managing data on autopilot. Thus, marketers must also consider its use across other channels too. What channels are they using?

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Marketing Automation Services Marketing Automation Work Management Marketing Management 115

Oktopost

MARCH 11, 2020

It has been and always will be a fantastic social media network that was architected to help people connect with one another and find jobs. And with the social media marketing landscape changing at such a fast pace, brands must build employee advocacy programs around trust and transparency. Don’t get me wrong. I love LinkedIn.

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Linkedin Enterprise Management Work Management Marketing Management 139

Adobe Experience Cloud Blog

APRIL 4, 2017

As the Director of Online Marketing at Marketo, I get these asked these two questions all the time. This brings us to the question of which channels to invest in. In either case, paid search is a channel that should be invested in and tested thoroughly. Social Media. What works? Paid Search. To pay or not to pay?

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Paid Content Paid Search Agency Marketing Budget Marketing & Strategy 134

Adobe Experience Cloud Blog

MARCH 3, 2017

With over 2 billion active social media users , it only makes sense to encourage employees to chime in and share your brand updates with their social networks to increase visibility, share of voice, and exposure. In this blog, I’ll share five steps to building an effective employee advocacy program with social media: 1.

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Budget Programs Social Media Effectiveness Media 48

Oktopost

FEBRUARY 28, 2021

It has been and always will be a fantastic social media network that was architected to help people connect with one another and find jobs. And with the social media marketing landscape changing at such a fast pace, brands must build employee advocacy programs around trust and transparency. Don’t get me wrong. I love LinkedIn.

Linkedin 109

Linkedin Enterprise Management Work Management Marketing Management 109

SmartBug Media

FEBRUARY 25, 2021

To name a few: Lack of visibility into marketing attribution and understanding which channels are right for their organization. Not only this, but ABM is an essential part of realizing return on investment (ROI) on your marketing spend and truly forces your marketing team to think strategically. Step #4: Choose your channels.

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Top of Funnel Account Based Marketing ABM Ideal Customer Profiles 111

Adobe Experience Cloud Blog

JANUARY 25, 2012

by Jason Miller Want to know the ROI of social media? With our latest Facebook campaign, we are doing just that; tying leads generated by Facebook directly into our revenue pipeline via Marketo. We developed a custom Facebook application that generates a special offer and is powered by a Marketo form. How did we do it?

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Lead Ranking Marketing Qualified Leads Marketo Lead Scoring 48