B2B Lead Management Market Heats Up
JULY 31, 2009
Most recently, Marketo just announced their lead management solution. 4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. There is better user experience, one console, and better leverage and the ability to create, extend and track a dialogue across multiple channels. I work for a company called Pardot, which offers a service similar to Marketo. Here’s the problem.