Tomorrow People

MARCH 13, 2018

Because it’s not something separate to other channels any more; it’s the core of any successful content marketing strategy. The traits and quirks that make you “you” need to evoke the same responses from readers no matter the media. Not a channel, but a universe, each email and landing page a “nanochannel” of its own.

Planning 232

Planning Marketing Budget Creation Advertising Agencies Marketing Budget 232

Tomorrow People

MARCH 22, 2018

Marketo claims that it is only by looking at the process that you can understand a customer’s real intentions. Each stage may take multiple clicks in multiple media, but thinking of each process as a sales funnel lets you ask further strategic questions: How many steps are there in each customer journey?

Lead Generation 393

Lead Generation Top of Funnel Lead Ranking Marketing Qualified Leads 393

Tomorrow People

JANUARY 7, 2021

Marketo claims that it is only by looking at the process that you can understand a customer’s real intentions. Each stage may take multiple clicks in multiple media, but thinking of each process as a sales funnel lets you ask further strategic questions: How many steps are there in each customer journey?

Lead Generation 156

Lead Generation Lead Ranking Marketing Qualified Leads Sales Qualified Leads 156