Sales Engine

FEBRUARY 25, 2016

It’s no wonder that Marketo, Hubspot and others consistently talk about content development strategies on their blogs and in their webinars. The key is to build content in multiple formats that work with the media channels you’ve chosen as distribution networks. It also compiles data on customer interactions across all channels.

Acquisitions 149

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 149

Sales Engine

FEBRUARY 25, 2016

It’s no wonder that Marketo, Hubspot and others consistently talk about content development strategies on their blogs and in their webinars. The key is to build content in multiple formats that work with the media channels you’ve chosen as distribution networks. It also compiles data on customer interactions across all channels.

Acquisitions 120

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 120

Sales Engine

DECEMBER 16, 2015

The right partner should have an established process in place for identifying the 7 necessary elements of a content strategy: goals, target audiences, pain points, channels, media, topics, and conversion metrics. They should also be able to demonstrate success with similar clients in the past. Do you have a dedicated content resource?

Advertising Agencies 120

Advertising Agencies Budget Programs High Quality Lead Content 120