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Marketing Automation Trends for 2010

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Integration of Social Media, Inbound Marketing and Marketing Automation. Manager, Inbound Marketing, Marketo. Social Media Marketing FAIL: In 2010, we’ll see a lot of companies spend a lot of money trying to make a big splash into social networks and many will crash and burn. Creation of buyer-centric content. Demand Generation?

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Inbound Marketing Automation

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Dharmesh Shah of Hubspot defines inbound marketing to include search, social media and blogs. nurturing via email and other channels. The alternative to a Marketing Automation system is a hodgepodge of specialized systems, such as email marketing and form building tools (see also Maria Pergolino’s post on the Marketo blog ).